Lanie List

Buying dresses isn’t actually about the dress. In this episode, @lanielist shares what really drives buying decisions at Lovely Bride and it goes far beyond the product. It’s about the designer. Their ethos. Their point of view. Because when that’s clear, curation becomes intentional and the decision-making process becomes effortless for the bride. This is what most brands miss. Listen to the full episode to understand how to curate with purpose! #engagedcreative #bridalindustry #brandstrategy #designerbrands #weddingbusiness

Surprise… we’ve got a bonus episode for you today! Recorded live from New York Bridal Market with @lanielist from @lovelybride And we’re getting into the kind of conversations most people avoid... like pricing. At a time when the industry kept everything behind closed doors, Lanie did the opposite, publishing full collections and pricing online. Controversial? Yes. Intentional? Absolutely. Because here’s the thing: if you’re not clear, your customer fills in the gaps. And that’s where hesitation (and lost trust) begins. This episode is a masterclass in building a brand that actually lasts, from franchise growth without investors, to what really goes into designer curation, to what it takes to stand out right now. If you’re a boutique owner, designer, or building anything in the wedding space… this one’s required listening. Listen to the full episode now! #engagedcreative #weddingindustrypodcast #bridalbusiness #brandstrategy #weddingprofessionals

Critically acclaimed Founder @lanielist shares a behind-the-scenes anecdote about the ever-evolving journey of a couple’s wedding. What was shared as a story of @lovelybride ’s evolution speaks to a broader cultural shift: as creatives, we feel the pendulum swing, watching perspectives change in real time. Being unique is no longer enough; now, credibility matters. Peer validation matters. Longevity matters. And yes, being Instagrammable still plays a role. Lanie also emphasizes that couples shouldn’t be afraid of not being “timeless.” Not everything has to fit neatly into a box. She encourages creatives and couples to be wholeheartedly themselves, that palatability is a myth and your own perspective on luxury is what matters. Lanie’s take is refreshingly organic, and it’s something we @wedy.ai truly appreciate. It’s what makes her a tastemaker: staying grounded in her vision, even as public opinion shifts, no matter how the pendulum swings or the cookie crumbles✨ Production Team 💌 Videographer @novelcinemaco Host: @wedy.ai Venue: @maxwellsocial

Team Lovely at #nybfw

When you’re a tastemaker, you find the intrigue in everything and instinctively see what others miss. At @maxwellsocial , we brought together creatives shaping culture, not responding to it, for an afternoon of thoughtful conversation, layered experiences, and a panel that felt astute, candid, and deeply of the moment. The conversation moved well beyond surface-level trend reporting. We spoke about the evolving luxury client and what connects them all: when time is your greatest asset, you want sharper decisions, greater trust, and far less friction. We spoke about decision compression, valuing discernment over excess, culturally fluent experiences, and how the top 1% are moving and of course, we spoke about AI as infrastructure that will reshape the industry, reducing the 1,800+ hours wedding creatives spend on admin and bringing concepts to life with clarity. Our panel brought together some of the most distinctive voices in the industry: @alixstrauss , our razor-sharp moderator, lit up the room with social satire, hilarious references, and a storyteller’s instinct for finding the truth in every moment. @rumaizaali_ , our host and the CEO of Wedy, pioneering AI in weddings, bookable experiences and making workflows accessible for wedding pros everywhere. @lanielist has built one of the most defining platforms in bridal retail and continues to shape the category across fashion, retail, technology, and beyond. @sammblake brought her unmistakable perspective on visual storytelling, emotional honesty, the quiet discipline of discretion, and the collaborative precision needed to produce imagery that endures. Tammy La Gorce, a contributor to The New York Times shared her signature sharpness and cultural fluency on relationships. Venue @maxwellsocial Photo @mollymeetsmagic Makeup @oliviagarvinmakeup Hair @gabriellekimartistry Catering @angelinabakerynyc @purslanenyc @matt_chefmigs Champagne Tower @societydelarassi Fashion @renttherunway Mahjong @mixandmahjmamas Poetry @hannahmonsour Video @novelcinemaco Content Creator @weddingdaycontentco Saxophonist @mattbermanmusic Rentals @classeventrentals

Girls trip energy! Had so much to talk about we had to make it into a group note 📝. Biggest takeaway - rummikube is the new mahjong 🫣

Meet the Speakers 🎤 The future of luxury weddings is shaped by the creators behind the ideas, the ones who translate celebrations into culture.⁠ ⁠ For Wedy’s NYC Tastemakers Summit, we’ve gathered voices whose platforms and storytelling shape the business of weddings, influencing how the industry designs, plans, and defines the direction of the category.⁠ ⁠ Moderated by Alix Strauss (@alixstrauss ), longtime contributor to The New York Times, the conversation brings together Lanie List (@lanielist / @lovelybride ), Samm Blake (@sammblake ), Rumaiza Ali (@rumaizaali_ ), and Tammy LaGorce.⁠ ⁠ From editorial brand building to global photography, bridal retail, and cultural commentary, each speaker brings a unique perspective to the evolving world of luxury weddings.⁠ ⁠ A limited number of invitations remain for friends of Wedy. RSVP via the link in our bio 💌⁠ ⁠ #maxwell #maxwellsocial

Braving the 80 degree weather with this cashmere bandana scarf because are we even wearing these again next year? Proud of what @emilyerdly has put together at @lovelybridechs 🖤

Misty Morning Murals… When you don’t have a view, create one. Landscape murals are popping up in more and more dining rooms, creating atmospheric backdrops of misty trees, distant hills, and layered tones that turn the entire space into a transportive scene. Here are two stunning misty panoramas we’ve seen lately touring homes. In both spaces, the walls set the mood while furniture and lighting stay beautifully modern and restrained. 🖤 Homeowner: @lanielist - Founder @lovelybride | Interior Design: @itscherrypicked 🍒 | Mural Source: @etsy Panora Murals 💚 Homeowner + Interior Designer: @annasarlydesign | Mural Source: hand-painted by @jaynehowardstudios 🖌️ 📸 Both rooms captured beautifully by @elevated.lens Do you love a dining room #wallmural?

Forever Lovely 💍 Galentine’s 2026 | Lanie List @lovelybride Meet Lanie List - founder of Lovely Bride, the global bridal destination for modern brides who want something a little edgy, a little cool, and always so lovely 🤍 What started as a single showroom has grown into a collection of chic bridal shops across the U.S. - and one in London - each filled with dresses sourced from independent designers around the world. Lanie’s vision reimagined bridal retail from fussy and conforming to a celebration of individuality, confidence, and personal style. That same feminine-meets-edgy sensibility shows up in her home: a serene primary suite layered in soft neutrals and blush tones, a dining room wrapped in an elegant black and white mural, and her favorite spot in the house - a small vestibule drenched in a deep wine hue (@farrowandball #Brinjal), where her own outfit seems to coordinate with the walls. Feminine, yet bold. What a Galentine 💘 We hope to return for the full “Snoop” when Lanie’s done designing but for now we hope you enjoy this peek into Lanie’s world! Happy Valentine’s Day! 🤍 @lanielist @lovelybride 📸 Stunning portraits by @elevated.lens

When my kids begged to stay home with our dog sitter for MLK weekend we ‘let them’! Preparing for our free bird era and I’m not mad at it.

Merry Christmas to all! Except ChatGPT who took a simple command to ‘brighten our faces and turn Chris forward’ and sent back an image that haunts my dreams. (Swipe right)