@giantbicycles GIANT Propel Advanced Pro - Spectrum Pulse Commercial 2025
This is the opening chapter of the “GIANT Painting Technology” universe.
The frame’s colorway evokes the visual afterglow that lingers after sunset.
Combined with the GIANT logo’s laser-foil, tech-driven reflections, the concept naturally evolved into a fusion of nature and technology.
Visually, the scene is built around a lake surface and hologram-like structures. 3D Artist Kf Cho (
@kf.fbx ) conducted extensive R&D using
@touchdesigner , shaping a final look that closely resonates with the character of the bike.
In 3D production,
@sidefxhoudini was heavily used for fluid simulations, allowing the frame to emerge from a laser-foil-like liquid veil, enhancing realism and depth.
The live-action shoot took place at Moonshine (
@moonshine.tw )’s LED volume studio. By incorporating laser-foil materials that mirror the bike’s finish, the GIANT logo’s reflections are captured in-camera, complemented by Sam Lonely (
@hippo_sam_lonely )’s precise lighting to reveal the refined sensibility crafted by the GIANT team.
這次的車框塗裝,讓我聯想到夕陽下山後仍殘留在視覺中的餘溫。
而 GIANT Logo 帶有科技感的雷射箔反射,也促使我將自然的情緒與科技語彙融合在同一個畫面中。
因此在視覺概念上,我以湖面與如立體投影般的裝置作為主體,襯托車身塗裝的材質特性。
3D Artist Kf Cho (
@kf.fbx ) 透過
@touchdesigner 進行大量 R&D 測試,最終發展出能完整呼應車體感受的版本。3D 製作上,亦大量使用
@sidefxhoudini 進行液體模擬,讓車體彷彿從雷射箔般的液體布幕中生成,強化畫面的真實感。
實體拍攝則於 Moonshine (
@moonshine.tw ) 的 LED 實景棚完成,搭配同樣質感的雷射箔材質與攝影師 Sam Lonely (
@hippo_sam_lonely ) 細膩的燈光設計,呈現出 GIANT 團隊精心打造的質感。
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CLIENT : GIANT TAIWAN
@giantbicycles
PRODUCTION: OneHouse Production
@one1house
DIRECTOR: Stanley Kang
@stanleykang.ksl
PRODUCER: MML
@mmI_liu
DOP: Sam Lonely
@hippo_sam_lonely
1st A.C. : 1 Ru
2nd A.C. : Hao Wei Lin
GAFFER: Hippo
@hippo_sam_lonely
Best boy : Guan Jie Chen
Lighting & Camera equipment : DailyRent
3D ARTIST: Kf Cho
@kf.fbx
3D PRODUER: Jerry Hong
@jerrythepopper
BIKE TEXTURE : James Lin
@moozzs
EDITOR/SFX: : Stanley Kang
@stanleykang.ksl
COLOURIST: YUE
@yuega.ste @yue_color
VENUE: Moonshine
@moonshine.tw
#commercial #director #computergraphics #bikersofinstagram