Brand Identity Design for @sublive.tw
SUB 成立於 2024 之末，提煉「地下」、「重低音」與「次文化」之意命名，為台北的音樂現場演出場景，增添了一個酷的選擇。品牌識別設計以「Fader」為核心概念，將音量與訊號的控制刻度體現於視覺形象，形成一套粗獷、野生——如音樂般，受野性與感官驅動的視覺系統。
Established in the end of 2024, SUB takes its name from “Subculture,” “Subwoofer,” and the “Subterranean”, bringing a sharp new edge to Taipei‘s live scene. With the “Fader” as its core concept, the brand manifests volume and signal scales into a bold, raw visual system—driven by instinct, powered by sound.
Creative Director: Brian Liu @brianbrianliu
Art Director: Yi Xuan Lu @sampleanimal
Designer: Wen-Huan Liu @thomasliusf , Darren Mulianto @dar.muen , Chen Yang
Motion Designer: Darren Mulianto
Project Director: Chuck Yang
Project Manager: Lo An
Branding and Graphic Design for @coffee_keeep_on
Coffee Keeep On is a roastery and cafe built on the core philosophy of ”Keep On Coffee.“ It centers on a sustained passion for coffee, aiming to pass this momentum to guests as they step back into their own hustle. The design concept merges encouragement with the craft, employing a cohesive visual language across the space, furniture, and graphics to present a sharp, minimalist, and distinctive identity.
自家烘焙的 Coffee Keeep On 以「Keep On Coffee」為核，強調專注於對咖啡的熱情，並期待延續，讓踏出這個空間的人帶著動力，面對屬於自己的認真。空間、家具與圖形設計語言一脈相承，俐落與簡潔的線條，切割出台中咖啡場景獨樹一格的選擇。
Tokyo TDC Annual Awards 2026
Excellent Works x 2
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1.
Chan Chi Hot Pot Lab: Ximen Great World
TD. Sample Animal
Art Director. Yixuan Lu
Designer. Weizhong Zhang
CL. @chanchihotpotlab
PT. Custom-made for the project
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2.
nodate: Square
TD. Sample Animal
Designer. Yixuan Lu
CL. @auspaper@nodate.club
PT. Custom-made for the project / VDL-V7Mincho
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Great to be part of this. Thanks @tokyotdc 💯
Official website design for @nodate.club by @auspaper
nodate(野点) is a seasonal publication and a creative platform dedicated to issue development, content publishing, cultural sandbox sponsorships, subcultural research, and the promotion of products by creators.
Through the concept of “unboxing,” we map different functional layers of the website to distinct perspectives of viewing a box, creating a multidimensional interactive experience.
Design and development by @okok.services@dar.muen@sampleanimal
Visual identity for @jolin_cai Jolin “Pleasure” World Tour ✨
Production & Artist Management: 凌時差音樂製作有限公司 Eternal Music Production Company Ltd
Chief Executive: Jolin 蔡依林
Creative Coordinator: 曾榆皓 Yu Hao Zeng
Photographer: Cho Gi-Seok
Graphic Design: 見本生物 Sample Animal, 張育鐘 Chang Yu Chung
