Exhibition graphics for
@designmuseum ’s ‘Blitz, The Club That Shaped the 80s’
2/3 Developing a printing method
Rather than focusing on style, our discussions shifted towards making methods, the production facilities available at the time, and how much of this work emerged from the DIY ethos inherited from punk. Graham Smith pointed us towards key books and references that informed a generation of designers, revealing motifs and ideas that developed in active rejection of dominant graphic practices.
We were directed to Herbert Spencer’s ‘Pioneers of Modern Typography’ as a book influencing emerging designers of the time, alongside publications such as ‘Album Cover Album’ by Storm Thorgerson and Roger Dean. This research connected familiar names, including John Gorham, Malcolm Garrett, Neville Brody, Peter Saville, Terry Jones, Barney Bubbles, or Vaughan Oliver. Alongside these figures, we looked closely at the vernacular of club graphics and invitations, makeshift design approaches, uneven baselines, loud contrast, and irregular blocks of text.
Rather than replicating a particular style, we assembled a series of decisions that led to a production method. We chose to embody the exploratory spirit of the period by using a handheld printer directly onto wall surfaces. Encouraged by the museum’s sustainability ambitions, we proposed direct to wall printing to reduce graphic substrates and material waste.
While the typographic system itself is simple, it required significant adaptation for a printing method never intended for exhibition graphics. This involved extensive testing, paint specifications optimised for ink absorption, and the development of a workflow that balanced speed, accuracy, and physical effort. Once the system was established, the museum’s technical team, including
@marc.cowan , Francis Brittin, and Brian Leonard, developed a printing jig adapted to three different panel hierarchies. The resulting texture reflects imperfection and noise inherent to the process. Rather than smoothing these out, we embraced them as qualities aligned with the spirit of the time, allowing a repurposed tool to shape both method and outcome.