Jay Pooley

What’s next?

New work for Volvo with coach @johnnygreen_

Xbox x Star Wars directed by Garth Davis shot by @libatique VFX by @ilmvfx stunt coordination by Mr. @tom_struthers Major thanks to everyone on the crew, the heroic gang at @circleproductions @resetcontent and @lairdfx who will continue to be known for producing some of the finest work, anywhere in the world.

I will forever stand for justice. For free speech, for science, for women, for trans people and for diversity. For clean water, community, accessibility and the health of the planet I’m giving to my daughter. For the record, most of those words above are now banned from communications by the current US administration below. They’ve done that in efforts to hope that they do not exist. Like a scared child covering their ears, petrified of the unknown. I’ve never heard of smaller, weaker men than those who fear words, ideas and people different than themselves. Censorship isn’t just protecting the weak, it’s curating obedience. Honoured to assist in the design and fabrication of Undersight for Cassils. From ARTFORUM: “On October 4, for twelve hours, from sunset to sunrise, Cassils projected powerful intermittent light beams into the night sky. Visible for miles around, these blasts of light were Morse code translations of a list of words deemed ‘suspect’ by US federal agencies since Trump returned to office in January . . . [and] scrubbed from US government websites and documents,” writes Gayatri Gopinath of Cassils’s latest durational performance, Undersight. “For Cassils, beaming these banned words into the night sky using an anachronistic system of encryption is not simply a distress signal. It is also a defiant gesture of refusal—a refusal of their own effacement, but also of a Trumpian logic of antagonism, separation, and competition (as in the case of the ostensible ‘protection’ of cis women and girls through the vilification of trans women and girls).” Cassils, Undersight, 2025, 12-hour durational performance Lighting Artist: Christopher Kuhl Curator: Renata Azevedo Moreira Poster Design: Catherine Davies Bell Lead fabricator @kieransgb with @16tonnes Photo: Alejandro Santiago

No business like snow business! ⛄️🧟❄️ Incredible time working on the iconic Nissan “Conquer All Conditions” campaign with Markus Walter and Steam Films. In October we took over a few downtown Toronto blocks and brought winter early. Snow SFX from the best in class, Phil & Shuba. Director: Markus Walter @markus_walter Production Company: Steam Films Executive Producer/Managing Partner: Krista Marshall @kristaraemarshall Executive Producer/Head of Sales: Carling Acthim @carlingacthim_ Line Producer: Erik Wilson Director of Photography: Ekkehart Pollack @ekkehart_pollack Production Designer: Jay Pooley @jaypooleyjay Client: Nissan @nissancanada Agency: TBWA\Canada @tbwacanada CCO: Adam Reeves @reeveser13 CD: Mario Maiato ACD: Craig Burt MD: Adam Lang Agency Producer: Sharon Langlotz @shalangalang Offline: Cabin @cabinedit Editor: Mischa Meyer @mischameyer Color/Online: Studio Feather @studiofeather VFX/CG: The Embassy @embassyvfx Audio: Grayson Music @wearegraysonmusic Music Composition: RWDY @rwdy_music

MERRY BIRTHDAY with @sebward Beautiful spot with the good pals at @radioaktivefilm and @parkpictures Client - Publix @publix Agency - FIG @fig.agency Production Company - Park Pictures @parkpictures Director - Seb Edwards @sebward Executive Producer - Cody Ryder @thecodeword Producer - Arlene McGann @arlene_mcgann DP - Adam Arkapaw Service Production Company - Radioaktivefilm Managing Director / Executive Producer - Sasha Bevka @sasha_bevka Head Of Production - Eugene Mikhailyuk @eugene.mikhailyuk In House Production Coordinator - Bogdana Grabovska @bogdana_grabo Bidding Producer - Amy Prickett @prickettfence Producer - Jeff Schwartz @jeffkschwartz Production Manager - Pierre Campbell @pipi_campbell Production Coordinator - Meika Wagner PD - Jay Pooley @jaypooleyjay 1AD - Bruno Louza @brunolouza Casting - Powerhouse & Blair Law @powerhouse_casting Location Scout - Mauro Cecchi @lookoutsetscout Wardrobe Stylist - Trish Venema @trishven1 Make Up / Hair - Shannon Burnett @shanfjburn , Joanne Parks @joanneparks , Helene Mckenziel

Work / Life

OK y’all. I’m turning 50 years old on Friday. For my birthday, I want to share a new artwork with you. Art is the most important thing in my life and I’m glad to have had the opportunity to make it for 50 years. From sunset to sunrise I am premiering a. new twelve-hour durational performance in Toronto Canada OCT 4th. Undersight shines light on the insidious nature of censorship by utilizing the medium of light and the night sky as a democratic canvas. “Undersight” is the inverse of oversight. Inverse surveillance is a subset of “sousveillance” with an emphasis on “watchful vigilance from underneath” and asks the question “Who watches the watchers?” Throughout the performance I burn a massive beam of light into the sky and use Morse code, transmits a list of words deemed “suspect” by US federal agencies. This growing list is being scrubbed from US government websites and documents in an attempt to remove all references not only to gender, sexuality, diversity, equity and inclusion, but also to myriad issues such as climate change and vaccines. Globally trans people are having their rights stripped and being deprived of legal status, healthcare, safety and anti-discrimination protections. In the United States this attack on trans communities extends more broadly: international students are being deported and people are losing their jobs because they engage in constitutionally protected political expression. This work suggests that trans rights must be linked with all of our other political movements. Undersight is created in a tradition of disenfranchised communities who work in solidarity to liberate ourselves from systems and regimes that deny us our humanity. “Our resistance is not predicated on how likely it will be to alter the conscience of the oppressor. We resist to retain our own conscience. And to awaken all others who are still in possession of their own souls.” - Cole Arthur Riley

PRINCESS MARGARET CANCER SOCIETY Director: @rune_milton Iconic PD: @jaypooleyjay Prod. Co.: @revolverfilmsco Executive Producer: Richard Cureton & Luc Frappier Cinematographer: Paul Meyers Line Producer: Peter Oad 1st AD: Derek Robinson 2nd AD: Rebecca Violet Production: Craig Fleming Production: Robyn Lay Location Scout: Mauro Cecchi Location Manager: Marc Myslowski Continuity/Script Supervisor: Catherine Taylor Intimacy Coordinator: Paige Foskett 1st AC: Matt Veen 2nd AC: Melanie VTR D1-2: Brian Law VTR D3-4: Maurice Sound Mixer: Ivan Zharov Gaffer: Loris Santarassa Best Boy: Ed Kopp Key Grip: Spencer Johnson Package Truck: Tony Connor Package Truck: Michael Torelli Buyer: Marcel Gallant Assistant Buyer: Deyla Antonin Coordinator: Danny Bridger Set Dresser: Juan Sanchez Set Dresser: Tafari Steele Set Dresser: Miao Liu Set Dresser: Kamare Campbell On Set Props: Allen Pavela M/U & Hair: Buffy Shields M/U & Hair: Brodine Naugle Wardrobe: Stacy Troke Volume Operator: James Hughes Volume Technician: Fraser McKenzie PA: Cody Devreaux PA: Gabe Koury PA: Ivan Cheung PA: John Crawford Craft: Jerome Fraser Craft Assistant: Tanya Nageer Driver: Paul LeFebour Driver: John Karpus – Talent Older Phil: Sam James Younger Phil: Sam Bouc Older Elenor: Daniella Barsotti Younger Elenor: Shea-Lynn Noyes Son: Regal Lainesse Mann Casting: Steven Mann – Post Production Chemistry Film Editor: Adam Nielsen Colorist: Mikael Balle Executive Producer: Camilla Nilsson Creative Director: Mikael Balle CG Supervisor: Kim Fersling Lead Compositor: Mario Maruska Compositor: Bruno Edelman & Victor Beckmann Audio Chemistry Sound & Music Senior Sound Designer: Kevin Koch Senior Sound Designer: Mathias Dehn Music: Joep Beving “Midwayer”, Universal Music #productiondesign #princessmargaretcancerfoundation #carrythefire #cancerresearch

Making films is a wild ride. Sometimes you get to make something so beautiful and moving that you want to keep making things with those people for a really long time. Sometimes those people turn out to be your friends. I’m honoured to share this story, about a man who builds a shuttle to fly to space to steal a piece of the sun for his dying wife. It was directed by my friend @rune_milton it was shot by my friend @pmeyersdp the VFX was designed by my friends at @chemistry_film the job was led by my friends at @revolverfilmsco the ship was built by my fiends at @16tonnes the special effects were done by my friends Phil & Shuba the art crew was led by my friend @marcelnorthgallant and my friends at @iconictalentagency helped me through it all Princess Margaret Cancer Foundation “Carry The Fire” Agency Broken Heart Love Affair Chief Creative Officers: Craig McIntosh Chief Creative Officers: Jaimes Zentil SVP, Executive Producer: Erica Metcalfe VP, Client Success: Cass Farry Director, Client Success: Jake White Production Company Revolver Films Executive Producer: Richard Cureton & Luc Frappier Cinematographer: Paul Meyers Line Producer: Peter Oad 1st AD: Derek Robinson 2nd AD: Rebecca Violet Production: Craig Fleming Production: Robyn Lay Location Scout: Mauro Cecchi Location Manager: Marc Myslowski Continuity/Script Supervisor: Catherine Taylor Intimacy Coordinator: Paige Foskett 1st AC: Matt Veen 2nd AC: Melanie VTR D1-2: Brian Law VTR D3-4: Maurice Sound Mixer: Ivan Zharov Gaffer: Loris Santarassa Best Boy: Ed Kopp Key Grip: Spencer Johnson Package Truck: Tony Connor Package Truck: Michael Torelli Production Designer: Jay Pooley Buyer: Marcel Gallant Assistant Buyer: Deyla Antonin Coordinator: Danny Bridger Set Dresser: Juan Sanchez Set Dresser: Tafari Steele Set Dresser: Miao Liu Set Dresser: Kamare Campbell On Set Props: Allen Pavela M/U & Hair: Buffy Shields M/U & Hair: Brodine Naugle Wardrobe: Stacy Troke Post Production: Chemistry Film Editor: Adam Nielsen Colorist: Mikael Balle

Wonderful working with friends old and new. Run for the Cure, directed by Celine Song, shot by Bobby Shore and produced by Ellie Winston Director: Celine Song @helloellephanta Production Company: Merchant @merchant.hq Executive Producer: Ian Webb @enwebb Executive Producer: Farrah Khaled @farrahkhal Executive Producer: Hayley Taylor @haymtay Head of Production: Colin Walker @colinwwalker Head of Creative/Brand: Janet Park @janet.tte Agency: Courage @courageideas Co-Founder & CCO: Dhaval Bhatt @dhavalbhatt Co-Founder & CCO: Joel Holtby @joel_holtby Partner & CSO: Tom Kenny Partner & President: Niki Sahni Partner & Executive Producer: Clair Galea @clairgalea23 Partner & ECD (MTL): Marilou Aubin Creative Director, Writer: Jesse Wilks @jesse_wilks Creative Director, Art Director: Gerardo Agbuya gswagger Writer: Emma Lorenzi @emlorenzi Art Director: Sammy Lo @sammehlo Senior Producer: Sydney Price @skinnyprice Freelance French Producer: Valerie Lapointe Managing Director: Saloni Wadehra Group Account Director: Kat Ledgett Account Supervisor: Atria Ghosh Executive Strategy Director: Rami Dudin Strategist: Shradha Chauhan Director, PR: Natalia Banoub Producer: Ellie Winston @ellie_wolf PM: Scott Rudderham @scottrudderham 1st AD: Sam Pecoraro @sammypecs Location MGR: Andrea Phillips @locationslady DOP: Bobby Shore @bobbysteez 1st AC: Matt Veen 2nd AC: Max Sims DIT: Jeff Moghadam VTR: Bryan Law Script Supervisor: Suzanne Link Gaffer: Ryan Hernandez @eyedeal_pro Electric: Tarek Smith Package Driver: Benji Irwin Key Grip: Todd Thompson Best Grip: Shaun Correia Grip: Spencer Johnson Production Designer: Jay Pooley @jaypooleyjay Buyer: Tyehimba Gibb Props: Jamie Fleming Wardrobe Stylist: Tania Martins @taniamartinstm Makeup: Cathy Ann Cuthbert Casting: Powerhouse @powerhouse_casting Editorial: Outsider @outsidereditorial Editor: Michael Barker Assistant Editor: Malavika Anupraj Transfer/Online: Alter Ego @alteregopost Colourist: Lily Henry Colour Assistant: Sabrina Salerno Lead VFX Artist: Joel Osis VFX Assistant: Muskan Sadh Audio: Berkeley Inc. @berkeley_inc Media: Essence Mediacom

Something beautiful (and heartbreaking) coming soon with friends @rune_milton @pmeyersdp @revolverfilmsco