Four countries, 40 projects, and hundreds of thousands of miles traveled—thank you to every single client and collaborator who made 2025 possible for us. Your trust in our craft is what makes this all possible. This is only the beginning //
Beyond excited to officially announce the launch of my production agency, @overlook.media . Behind the scenes, it’s been a constant grind bringing this vision to life. All of me is in this thing. I left a lot of friends and family behind to move to the west coast and chase this dream. I wouldn’t be here without the belief and support of the people who had my back along the way - for each and every one of you, I’m grateful.
We choose this career path because we love creating. We know the sleepless nights and “V12_Final_FINALL” that go into it. Above all else, my goal is to make producing content a joyful endeavor for all those involved with Overlook Media. This agency represents an idea and a way of approaching each project as much as it does my approach to life - by treating crew with kindness, valuing your people, and HAVING FUN.
Can’t wait for what’s to come. This is just the beginning ✌🏽⚫️🟡
Fun cut from a week in Mallorca with @toryburch x @publicoccurrences back in September. This edit wasn't even part of the main shoot but we had a free hour to run n gun with some of the amazing talent the client brought on and I love how it turned out. Absolute privilege to do this kind of stuff //
Client: @toryburch
Agency: @publicoccurrences
Shoot/edit/color: 🙋🏽♂️
Talent: @catchmeeksifyoucan
Talent: @eloisedufka
Talent: @laurenwolfe
Ball roller: @dkessler
#sonyalpha #davinciresolve #colorgrading #toryburch #mallorca @sonyalpha #tennis
All chromed out for the launch of Extensionist mascara by @lorealparis . We were tasked with covering this event in two parts as an invite-only VIP night followed by a public-facing consumer day. Guests experienced a stamp card journey through the space as they tested product with professional MUAs while stepping into multiple interactive photo moments, and took home custom chrome cakes by @tucha.la //
Client: @lorealparis
Agency: @overlook.media
DP/Edit/Color: @jacktumen
Event Production: @anotherastory
Year of the Horse //
Concept made in @weavy_ai using Flux Pro 2 and @klingai_official . Assembled in @davinciresolvestudios . Workflow on the next slide 🐎
#yearofthehorse #genai #aiartwork #weavy #aiartcommuníty
I’ve been experimenting a lot with AI video lately. The speed at which this tech is moving is honestly hard to comprehend. I know our industry is conflicted about this stuff, but my personal view is that it’s not going anywhere—and if I don’t make the effort to learn it first, it’s going to learn me eventually.
That said, it’s been fascinating playing around with different video models seeing how the same prompt can yield vastly different results. These are a handful of generations I made with @higgsfield.ai using this basic prompt:
“Moody night scene, suburban street, street lamp illuminating one spot over the road, quiet vibe, 80’s cars parked on the street. Summer night. Static shot, no camera movement.”
How’s everyone feeling about this stuff? Do you have a favorite?
#aivideo #generativeai #aigenerated
IT HAPPENS ON PLAYSTATION // Had a blast capturing these campaign activations for @playstation in celebration of their 30th anniversary. As someone who played PS2 religiously as a kid, this was a fun one to bring to life and the @weareswell team went all out on the build. The details were insane! Sharing the Director’s Cut, filmed over mutiple days in San Diego and Los Angeles. Shot on @sonycine and @apple iPhone 17 Pro. Transitions made in @higgsfield.ai using @klingai_official //
Client: @playstation
Agency: @overlook.media
DP/Edit: @jacktumen
Event Production: @weareswell
#ShotoniPhone #SonyFX3
What a year it’s been on the road so far and we really can’t thank y’all enough for joining us, packing these rooms, and doin the damn thing night after night!!
Big love to @jacktumen for capturing us out and about and to the legend @mike_jaws on the lights for all the firework shows 🎆 And to our Norwegian king @aksandnesmix for making things sound so good 🎵
We’ve got a Europe tour coming up pretty soon. Amsterdam is sold out…shoutout to our Dutch folk! Paris, London, Cologne all close.
Oh…and we’ve been working on a ballet in Chicago. More on that soon.
Peace and love,
C Frye, Max, Smiley, Reuben, and Skywalker xoxo Squeeze
