A loooong overdue overhaul of our brand and website has finally arrived! Check out our process and work in branded environments, wayfinding, donor recognition, and placemaking.
Welcome to the new Exit!
After a decade of radical work building community, funding research, and running awareness campaigns that actually move the needle, @beyondtype1 needed a brand that could keep up. We developed a bold, protest-inspired identity rooted in a simple truth: people with diabetes are demanding a world that sees them differently. We’re proud of this one.
#BrandStrategy #SocialImpact #beyondtype1 #nickjonas #insulin4all
CD: @caracox77
Strategy: @bear_hunt_poetry
Design: @s.cush
Acct: @bkilpatty@jessied1384
Scholastic, urban, and timeless… we named it The Ivy for a reason. Swipe to see the brand we built for the latest University City offering from @beechwoodmgmt , from naming and brand voice to typography that reflects the neighborhood’s mix of new academia and long-standing culture. @theivyucity
#design #branding #apartmentliving #universitycity #philly
CD: @caracox77
Account: @bkilpatty
Design: @ronniealleydesign
A huge goal for this project was to get adults and children talking, planting the seeds of literacy and intergenerational connection. Whether passing by the “I spy” mural on your way to school, or reading through Chit Chat cards on your bus ride, we wanted to create space for conversation. By the way, would you rather be a pop star or an astronaut?
Check out the full case study on our website! Link in bio 🗣️
#branding #printdesign #brandedenvironment #literacy #fairhillhartranftabcs
CD: @jason_rothman , @caracox77
Account: @jessied1384
Design: @ronniealleydesign , @s.cush
Mural: @kyle_confehr
Photo: @liamntz
I spy…a mural packed with artwork to explore. We tapped our good friend @kyle_confehr to create a pair of murals that are overflowing with neighborhood easter eggs. What do you see?
CD: @jason_rothman , @caracox77
Account: @jessied1384
Mural: @kyle_confehr
Video: @liamntz
#placemaking #streetart #mural #ispy #fairhillhartranftabcs
Everyone give a warm round of farewell applause to our amazing 2024 Design Apprentice, @fionatdesign . We feel so grateful to have spent the majority of this year with you on the team. Fiona joined us in April and jumped right into client projects, internal branding work, and helped an immeasurable amount with getting the new J2 site together. Eight-ish months and one trip to Idaho later, and it's time to say goodbye as she starts the next chapter of her design journey. Thanks for everything, Fiona 💙
Look Who’s Got a New Website 👋🏼
Anyone who’s done it knows how glorious and painful a new agency website process can be. You gotta just commit and tuck on in when the time is right. Our time was now. We had a lot more to say about our process and practice along with a ton of new work to share. So we set off on the long and winding digital road that led us here. With much pride and without further ado…check out the shiny new j2made.com
📹 @liamntz / ✂ @colingiering
Today we rejoice in the promotion of our two design angels, @cush.design and @ronniealleydesign to Senior Designers 🪽 This extremely well-deserved promotion for Sam and Ronnie is driven by their incredible craft, collaboration and dedication to their work and what they bring to the people and culture here at J2. Thank you for sharing your many talents from typography to astrology with us. We 💙 you. Congrats!
