Cake.

Sometimes the most effective work is the simplest. We created this multi-asset campaign for Vanish with @oliver_agency for the UK market. Thanks for having us onboard. ————— Cast Mum - Kate Liquorish @kateliquorish Dad - John Ncamane @jkompo Daughter - Zita Okot Dog - Rocco CLIENT - RECKITT @thisisreckitt Nainika Vyas Tom Potter AGENCY & GLOBAL PRODUCTION COMPANY OLIVER & ENERGY STUDIOS @oliver_agency Oliver Smee Maria Lam Tshepiso Hlanga Nikki Bowden @nixielee_b Executive Producer - Cat Lindsay @_cat_lindsay_ Director - Nadezna Radcore @nadezna 1st Assistant Director - Robert Cilliers @foolosofical Production Co-Ordinator - Jonathan Edwards @stale_scones DOP - Brad Devine @bradleydevine_ Focus Puller - Brendan Wassermann @brendanwassermann Loader - Jarryd Yeoman @jarryd_yeoman DIT /Streaming - Sondia Viljoen @sond1a VT/Streaming - Khyle du Plessis @khyle.du.plessis Gaffer - WP Haak @w.p.haak Best Boy - Moeketsi Mbele @moeketsi.mbele Spark - Tumelo Nkuna @tum3lo_nkuna Key Grip - Bafana Lange @langabafana Assistant Grip - Jatro Rekotso PAPA Registered Wrangler - Nicola Booth Animal Welfare Inspector - Dean Muller Art Director - Natasha Carstens @natashacarstens Product & Stain Specialist - Kate Hawkins @paktstyling Props Mistress - Tamzyn Botha Art Assist and Driver - Menzi Thabo Kiti Props Assistant - Sechaba Mokonyane Props Assistant - Stanley Nqonai Zungu Costumer - Refiloe Dipudi @gvru__ Wardrobe Assistant - Palesa Sekoaila @palesa_thestylist Make up & Hair HOD - Lisa Wasmuth @makeupartistlisawasmuth Unit Manager - Mandla Madi @mandla.madi.98 Unit Assistant - Benjamin Khayisa Security - Sandy Mathebula @sandymathebula Child Minder - Netalie Smith @netalie1966 Special thanks to Daphne Jefferis @daphjeff Catering by @imbiza.tv Post Production - @oliver_agency Cake is a proud member of Green The Bid @greenthebid

This campaign for Vanish UK focused on real-life moments — kids being kids, pets being pets — and showing just how easy Vanish can take care of the mess. We’d like to add, the actual product was our go-to choice on set to manage the stains! Thanks to @oliver_agency for trusting us to bring these wonderful little stories to life. ————— Cast Mum - Kate Liquorish @kateliquorish Dad - John Ncamane @jkompo Daughter - Zita Okot Dog - Rocco CLIENT - RECKITT @thisisreckitt Nainika Vyas Tom Potter AGENCY & GLOBAL PRODUCTION COMPANY OLIVER & ENERGY STUDIOS @oliver_agency Oliver Smee Maria Lam Tshepiso Hlanga Nikki Bowden @nixielee_b Executive Producer - Cat Lindsay @_cat_lindsay_ Director - Nadezna Radcore @nadezna 1st Assistant Director - Robert Cilliers @foolosofical Production Co-Ordinator - Jonathan Edwards @stale_scones DOP - Brad Devine @bradleydevine_ Focus Puller - Brendan Wassermann @brendanwassermann Loader - Jarryd Yeoman @jarryd_yeoman DIT /Streaming - Sondia Viljoen @sond1a VT/Streaming - Khyle du Plessis @khyle.du.plessis Gaffer - WP Haak @w.p.haak Best Boy - Moeketsi Mbele @moeketsi.mbele Spark - Tumelo Nkuna @tum3lo_nkuna Key Grip - Bafana Lange @langabafana Assistant Grip - Jatro Rekotso PAPA Registered Wrangler - Nicola Booth Animal Welfare Inspector - Dean Muller Art Director - Natasha Carstens @natashacarstens Product & Stain Specialist - Kate Hawkins @paktstyling Props Mistress - Tamzyn Botha Art Assist and Driver - Menzi Thabo Kiti Props Assistant - Sechaba Mokonyane Props Assistant - Stanley Nqonai Zungu Costumer - Refiloe Dipudi @gvru__ Wardrobe Assistant - Palesa Sekoaila @palesa_thestylist Make up & Hair HOD - Lisa Wasmuth @makeupartistlisawasmuth Unit Manager - Mandla Madi @mandla.madi.98 Unit Assistant - Benjamin Khayisa Security - Sandy Mathebula @sandymathebula Child Minder - Netalie Smith @netalie1966 Special thanks to Daphne Jefferis @daphjeff Catering by @imbiza.tv Post Production - @oliver_agency Cake is a proud member of Green The Bid @greenthebid

Everyday messes, simple solutions, in this campaign for Vanish. We created this multi-asset campaign with @oliver_agency for the UK market. If you’d like to see all the stories head over to our Vimeo ————— Cast Mum - Kate Liquorish @kateliquorish Dad - John Ncamane @jkompo Daughter - Zita Okot Dog - Rocco CLIENT - RECKITT @thisisreckitt Nainika Vyas Tom Potter AGENCY & GLOBAL PRODUCTION COMPANY OLIVER & ENERGY STUDIOS @oliver_agency Oliver Smee Maria Lam Tshepiso Hlanga Nikki Bowden @nixielee_b Executive Producer - Cat Lindsay @_cat_lindsay_ Director - Nadezna Radcore @nadezna 1st Assistant Director - Robert Cilliers @foolosofical Production Co-Ordinator - Jonathan Edwards @stale_scones DOP - Brad Devine @bradleydevine_ Focus Puller - Brendan Wassermann @brendanwassermann Loader - Jarryd Yeoman @jarryd_yeoman DIT /Streaming - Sondia Viljoen @sond1a VT/Streaming - Khyle du Plessis @khyle.du.plessis Gaffer - WP Haak @w.p.haak Best Boy - Moeketsi Mbele @moeketsi.mbele Spark - Tumelo Nkuna @tum3lo_nkuna Key Grip - Bafana Lange @langabafana Assistant Grip - Jatro Rekotso PAPA Registered Wrangler - Nicola Booth Animal Welfare Inspector - Dean Muller Art Director - Natasha Carstens @natashacarstens Product & Stain Specialist - Kate Hawkins @paktstyling Props Mistress - Tamzyn Botha Art Assist and Driver - Menzi Thabo Kiti Props Assistant - Sechaba Mokonyane Props Assistant - Stanley Nqonai Zungu Costumer - Refiloe Dipudi @gvru__ Wardrobe Assistant - Palesa Sekoaila @palesa_thestylist Make up & Hair HOD - Lisa Wasmuth @makeupartistlisawasmuth Unit Manager - Mandla Madi @mandla.madi.98 Unit Assistant - Benjamin Khayisa Security - Sandy Mathebula @sandymathebula Child Minder - Netalie Smith @netalie1966 Special thanks to Daphne Jefferis @daphjeff Catering by @imbiza.tv Post Production - @oliver_agency Cake is a proud member of Green The Bid @greenthebid

Off tar. Into the dust. Somewhere between setups and sunsets. BTS from BMW X3 Rugged campaign. ——— Thanks to the crew who embraced the elements and kept things moving ♥️ BTS 📸 @vos_films

New Work from Nadezna Radcore BMW X3 Rugged Edition (Directors Cut) BMW SOUTH AFRICA @bmwsouthafrica Jean-Francois Bidard Claycia Johnson-Pillay Marcelle Duncan Ryan Warnasuriya OLD SHANGHAI FIRECRACKER FACTORY @theoldshanghai Executive Creative Director - Francesco Leonardi @franleo Creative Director - Christo Oberholzer Account Manager - Brandon De Buys Producer - Nikki Bowden - @nixielee_b CAKE Director - Nadezna Radcore @nadezna Executive Producer - Cat Lindsay @_cat_lindsay_ FEATURING Dominique Sobiech - Louis B Models Lunga Mlandu @boet_lungas - Boss Models @bossmodelsjhb Casting Directors @castingdirectors_ - Marina Van Tonder & Lerato Steed CREW DOP - James Adey @james_adey_sasc Focus / 1st Cam Assist - Mandisa Macleod @mandisa_macleod DIT/VT/ 2nd Cam Assist - Cameron Baatjies @cambaatjies Key Grip & Safety Officer - Tyler Geldenhuys @tylergeldenhuys Gaffer - Patrick Mashaba @patrick.mashaba.338 1st Grip Assistant - Siza Khawula @skerrosiza 2nd Technical Assistant - Alan Thorpe @thorpe_photography_02 Precision Driver - Tertius De Lange @tertiusdl @precisions.s Art Director - Bobby Cardoso @bobbycardoso1 Make-Up - Lisa Wasmuth @makeupartistlisawasmuth Wardrobe - Anja Bredell @aanjaag 1st Assistant Director - Adriano Franco @i_am_adriano_miguel Unit Manager - Steve Watchorn @steve.watchorn Production Support - Zipho Mbuqe @zee_bunny_m Chaperone & Assistant - Thuli Baloyi @thuli_baloyi_ On set Catering - Umsamo @umsamocuisine POST PRODUCTION Tessa Ford Post @tessafordpost Editor - Jo De Ornelas Online - Davrin Wong @davrin.wong.photography Colour - Nic Apostoli @nic_apostoli Final Mix - Sean Jefferis @sean_makes_noise @exposure_crew @toptechs.film @callacrewpeople @krewkut_dp Special thank you to Daphne @daphjeff — Shot on location in the Greater Cradle Nature Reserve —

Late last year I got to shoot X3 Rugged for BMW South Africa. This project was such a reminder of why I love my job. Shooting in the bush, on dirt roads, through mud and dust, everything about this shoot was physical and immediate. The environment wasn’t just our backdrop, but a character in the story, and the challenge was letting that energy come through without overcomplicating the execution. Sometimes the most satisfying shoots are the ones where you get to really lean into the terrain, embrace the dirt, and let the conditions do some of the work for you. Thanks for having me @theoldshanghai & @bmwsouthafrica Thank you to my incredible crew who braved the elements (and clock) with me Thank you to @vos_films for the photos

A little look at how the shot came to life. Thought some of you might like to see this process. From storyboard to animatic to the final picture. Storyboards are important when you know there will be vfx elements needed to create the shot, it helps everyone in the process know and understand what the end goal is. Speaking to director @nadezna about these shots: “These shots could have been in camera but we were shooting in the middle of some very rainy weather in Joburg and we didnt know what the ground would be like come shoot day. It rained heavily the night before our shoot so the ground was very wet and compacted, we knew we wouldn’t get any dust on the day. We had practical sfx dust with us but the moisture on the ground just absorbed it instantly. We had already planned for this though and the vfx team was on a hot standby. Our decision to create the MINI logo in the sand in vfx was a timing one. Sometimes post is there to come the rescue in these situations. Logos are a very important element to a brand and it’s our responsibility to treat them with the same importance. Getting it just right in terms of sizing and placement would have taken us a day pre-shoot, which unfortunately we just didn’t have on this one. In this case it is the more economical decision to do this in post - and spend more time spinning cars on the shoot day. There is always a lot you can ‘fix in post’ but planning ahead for situations that may not work out in camera is the best way to approach any board. Speaking to your vfx team before the shoot about your in-camera sfx (that may not work on the day - like our dust) will make your shoot day a bit easier.” Thank you to the amazing post team on this: Editor Altamish Khan - @khanival1 VFX & Online Digital Union - @digitalunion_tv @samuel.n.mendes Grade Nic Apostoli - @nic_apostoli Final Mix Sean Jefferis - @sean_makes_noise @kalumedia

Some stills of us making the new @mini_southafrica Countryman Rugged Edition commercial. Thanks for the photos @cw.media.sa & @_ladylani_ —————— CLIENT - BMW SOUTH AFRICA Lelethu Ndlungwane - @lelthu Bhavyesh Lalla AGENCY - OLD SHANGHAI FIRECRACKER FACTORY @theoldshanghai Executive Creative Director Francesco Leonardi Creative Director Christo Oberholzer Neil Golding - @neilgoldingofficial Katlego Ntsoane - @wailedspoon Kamogelo Mokwena Account Manager Natasha Greenall - @natasha_greenall_1991 Producer Nikki Bowden - @nixielee_b Director Nadezna Radcore - @nadezna Executive Producer Cat Lindsay - @_cat_lindsay_ Production Manager Elani Van Rooyen - @_ladylani_ DOP Marty Bleazard - @martybleazard Camera Operator & Assist Khaya Skeef - @khai_skeef Key Grip & Safety Officer Tyler Geldenhuys - @tylergeldenhuys Gaffer & Rigging Assistant Alan Thorpe - @thorpe_photography_02 Production Designer Amber-Jade Geldenhuys - @amberjadejett Make-Up Lisa Wasmuth - @lisalu_jozi Art Assistant Zakhele Gwangwa Locations & Unit Manager Steve Watchorn [email protected] Unit Assistant Tshepo Stuurman Catering Umsamo - @umsamocuisine Top Techs - @toptechs.film Call a Crew - @callacrewpeople Hard Drives supplied by Smile Drives Stills Photographer Chris Wall @cw.media.sa Casting By @castingdirectors_ Lead Lukhanyiso Soci - @lukhanyisosoci STUNTS by @precisions.s Stunt Co-Ordinator Tertius De Lange - @tertiusdl MINI Stunt Driver Pamela Williams - @stuntqueen_ Mountain Biker Aiden Dott - @aiden_dott

We got down and dusty in @mini_southafrica new campaign for the Countryman Rugged Edition. True to the campaign line we really did make every space our playground! Thanks to the adventurous agency and phenomenal crew on this one! CLIENT - BMW SOUTH AFRICA Lelethu Ndlungwane - @lelthu Bhavyesh Lalla AGENCY - OLD SHANGHAI FIRECRACKER FACTORY @theoldshanghai Executive Creative Director Francesco Leonardi Creative Director Christo Oberholzer Neil Golding - @neilgoldingofficial Katlego Ntsoane - @wailedspoon Kamogelo Mokwena Account Manager Natasha Greenall - @natasha_greenall_1991 Producer Nikki Bowden - @nixielee_b Director Nadezna Radcore - @nadezna Executive Producer Cat Lindsay - @_cat_lindsay_ Production Manager Elani Van Rooyen - @_ladylani_ DOP Marty Bleazard - @martybleazard Camera Operator & Assist Khaya Skeef - @khai_skeef Key Grip & Safety Officer Tyler Geldenhuys - @tylergeldenhuys Gaffer & Rigging Assistant Alan Thorpe - @thorpe_photography_02 Production Designer Amber-Jade Geldenhuys - @amberjadejett Make-Up Lisa Wasmuth - @lisalu_jozi Art Assistant Zakhele Gwangwa Locations & Unit Manager Steve Watchorn [email protected] Unit Assistant Tshepo Stuurman Catering Umsamo - @umsamocuisine Top Techs - @toptechs.film Call a Crew - @callacrewpeople Hard Drives supplied by Smile Drives Stills Photographer Chris Wall @cw.media.sa Casting By @castingdirectors_ Lead Lukhanyiso Soci - @lukhanyisosoci STUNTS by @precisions.s Stunt Co-Ordinator Tertius De Lange - @tertiusdl MINI Stunt Driver Pamela Williams - @stuntqueen_ Mountain Biker Aiden Dott - @aiden_dott POST PRODUCTION Editor Altamish Khan - @khanival1 VFX & Online Digital Union - @digitalunion_tv Grade Nic Apostoli - @nic_apostoli Final Mix Sean Jefferis - @sean_makes_noise @kalumedia

Meet Babsie from the @capeparrotproject and learn about her wonderful world working with these incredible birds. The Cape Parrot Project is dedicated to conserving the critically endangered Cape Parrot and restoring indigenous forests in South Africa. They collaborate with local communities to revive forest habitats and uplift the well-being of the people living close to these critical ecosystems. By connecting community, conservation efforts, and scientific research, they’re working to preserve South Africa’s rich natural heritage and ensure the survival of the Cape Parrot.  Starring Nolubabalo Mjele Banele Dosi - aka “Babsie” Clare Padfield Nikki Steyn Mpafana Nonkanyana Production Company: Cake / Bravo Company Director / Cinematographer / Editor: Vossie I Johann Vorster @vos_films Final Mix / Sound Design: 344 Studios Colorist: Christian Wolf @cwolfvisuals

Tell Me Stories Ceramics Tell Me Stories Ceramics is a film by @vos_films that is an intimate look into the work and studio of ceramicist Jordana Lynden-Swift. “What ever you make, you are going to inflict on the world, there’s a responsibility to that.” A beautiful thought from Jordana, for us creatives to remember and contemplate. Follow Jordana and her incredible work @tellmestories.ceramics Filmed and Edited by Johann Vorster I Vossie @vos_films Colourist - Christian Wolf @cwolfvisuals Final Mix - 344 Studios

Effy Jewellery x Beading the Odds @beading_the_odds is one of the most inspiring NPOs we’ve had the privilege to work with. Creating this piece for them and @effyjewelry was an honour. Their work is life-changing, they help survivors of gender-based violence rebuild their lives through economic empowerment and creative expression. What began as a small collective of 25 women has now grown to more than 90 across four provinces, and they continue to expand and reach more woman and communities. This growth has been made possible, in part, through a meaningful and long-term partnership with Effy Jewellery. For Effy, this partnership was the result of a thoughtful, long process to find a partner whose values aligned with their own. Beading the Odds was an ideal match. Their shared belief in empowerment, resilience, and purpose became the foundation of this collaboration. Together, they’ve created a limited-edition bracelet, designed exclusively for Effy’s global customer base, that represents not just craftsmanship, but hope, survival, and solidarity. We need more brands like Effy Jewellery, brands that show up with intention, invest in long-term relationships, and recognise that real change is built together. Please take a moment to watch the film and hear directly from these women, their strength and their stories speak for themselves. __________ From a production space we’d like to thank our team who helped us tell this story. These shoots require us to come together in heart and mind, think about and approach production from a different space. Thank you. Produced by Cake. Executive Producer & Partner: Cat Lindsay @_cat_lindsay_ Director: Nadezna Radcore @nadezna Production: Anjé Van Zyl @anjeki12 Unit & Security Manager: Ali Dlamini Production Chaperone: Thuli Baloyi @thuli_baloyi_ DOP: Johann (Vossie) Vorster @vos_films Focus / Loader: Bheki Ntshangase @bhekicam Gaffer: Bruce Thomas Spark: Banele Masimbda @banele_m Audio Engineer: Anna Pankova @annastar_ Post: Editor: Jamie Taylor @superfortyfour1331 Final Mix: Tiger Fight @tigerfightmusic