Stoked we got around to documenting this one! Last year we worked with the @banditrunning team to develop an “anti brand” for their Unsponsored Project. Our challenge was to create an ID for the project that felt anti-corporation and represented the absence of a brand.
The Unsponsored Project aims to solve a gap in professional running, where competitors train at elite levels, but receive no compensation from the brands whose gear they wear during competition. Bandit supplies micro contracts that allow athletes to chase their dreams, and ultimately to help athletes get their best shot at securing a larger brand sponsorship deal. By giving athletes unbranded blacked out kits to compete in they do not have to rep companies and are indicating to these same brands they are open to sponsorship deals.
Many athletes who are forced to wear apparel from companies they do not have contracts with will tape over the logos. Building on this mentality we created a mark and then taped, painted, and obscured it beyond recognition, putting the focus back on the athletes.
Bandit Team:
Creative Direction: Ale Laccarino, @timrossi , and Tim West
AD/Photography: Bandit team+ partners
Two more of our tees designed for the reopening of Nike’s NYC flagship. These ones focus on merging city and court with fully custom typography. Can’t wait till this 10 degree weather is over so we can actually ball again 🧊
🤝 Made in collaboration with the Nike North America Marketing and Creative team:
Rachelle Thurik
Jake Patton
Tim Rupp
David Yahng
Tinashe Makotsi
Brand Identity for AWD, a new LA based eyewear company from founder @directedbydennis
The visual language reflects the design sensibilities of both the glasses and the people wearing them, embracing the otherworldly, the eccentric, the distinctive, and everything in between. Bold frames for our oddest selves. @awdeyewear
Brand Identity: @itch.projects
AD/Photography: Awd team + partners
@pablocostanzo@kaiocsr@grantlegan@lvteef_
An in-depth look at the LED video wall included in Bandit’s NYC Marathon pop-up.
The piece is a visceral training simulation through the eyes of the runner. We used a first person POV to collage together gritty scenes from the five boroughs, overlayed with abstract representations of the race’s mental challenges. The 12’x15’ screen served as a massive focal point within the experience, drawing guests through ‘Run City’.
Design & Motion Graphics: @itch.projects
AV: @c.a.v.e
Architecture: @yallaimshi
Creative Direction: @banditrunning
We teamed up with @banditrunning this last October to bring their ‘Run City’ NYC Marathon collection to life through an immersive pop-up experience.
Working closely with the Bandit creative team and @yallaimshi we designed and built a dystopian city street, allowing people to feel the psychological, gritty intensity of New York as an iconic marathon backdrop.
The project had many components, including: creative direction, spatial design, motion graphics, graphic application, custom typography, and more. The pop-up ran through marathon weekend in Soho at 489 Broome St.
Creative Direction, Design, and motion: @itch.projects
Architecture and Spatial Design: @thisisyourmothercallme / @yallaimshi
Bandit Team:
Creative Direction: Tim West
Creative Direction: @nicholas_west
Art Direction: Ale Laccarino
Design: @yocalliemc
Apparel Design: @itsme_ardith
Brand Marketing: @timrossi
Run City Collection Graphics: @viewsourcestudio
Photography: @nikidodd
Design and animation for the new @stockx “Now You Know” campaign, directed by @baw_bak_ ❎
We collaborated with @byt.nyc to bring new dimensions to the StockX marketplace through data driven graphics, multi-planar 3D transitions, and a bespoke logo sting.
Huge thanks to Daniel Navetta and Babak Khoshnoud for bringing us on and for the vision. Shoutout to @dannymaker and everyone on the StockX client side as well!
Design & Animation: @itch.projects
Director - Babak Khoshnoud @baw_bak_
DP - Zoe Simone Yi @zoesimone.y
Edit: Gabe Darling @gabe_darling
Creative direction & photography - @daniel.navetta_wip
Color: @josephbicknell
PD: @porter_handmade
Music Supervision: @littleearsmusic
artist: @kamauuworld
Post Production: @brendanhbanks
Talent:
Andre Wagner @photodre
Tommy Genesis @tommygenesis
Abdallah Diabi @notdalla
Bree Walker @b.hov
And many more!
A closer look at one of our favorite tees designed for the reopening of Nike’s NYC flagship.
🤝 Made in collaboration with the Nike North America Marketing and Creative team:
Rachelle Thurik
Jake Patton
Tim Rupp
David Yahng
Tinashe Makotsi
🐌 Excited to share a peek at the new branding for our friends at @noware.nyc . @harry.isaac and @voidfillstudio are doing some insane things right now building expressive pieces that merge fashion and tech. Product releases and a full case study coming soon 👀
Oscilloscope video provided by @noware.nyc
🚨New one for @nike / @nikenyc 🚨
With the recent reopening of Nike’s NYC flagship on 5th Ave we were tasked with designing a quick turn capsule collection exclusive to the store, highlighting hyperlocal NYC sport and culture. It sold out too quick for us to even get our hands on it 😅
Custom graphics, bespoke type treatments and illustrations, etc, will share a closer look at the tees soon.
🤝 Made in collaboration with the Nike North America Marketing and Creative team:
Rachelle Thurik
Jake Patton
Tim Rupp
David Yahng
Tinashe Makotsi
