Liminal

Born in Caracas, shaped by architecture, scenography, and storytelling. Rebuilt in Madrid through ephemeral spaces and creative reinvention. Today, all paths lead to Liminal: his new threshold as a production designer and artist. Send a DM to work together.

Proud to share this piece for Porsche, “You Make Me Feel”, a commercial directed by the acclaimed Roman Coppola, filmmaker, producer, and writer. Juanfa had the opportunity to work on the production design of this project during a previous chapter of his career, shooting alongside a true master from @TheDirectorsBureau in August 2024. Seeing it finally come to light in 2025 has been a moment of great pride. Collaborating on a project like this, learning, observing, and creating alongside such an influential creative, is a reminder that dreams do come true. Check out the last slide to see both in action on set. Special thanks to the cast and crew: DOP — @phillipkaminiak_cinematography Production Company — rekorder.de Service Production — productionportugal Gaffer — @marcosalesgaffer Art Directors — @owdirectors

Behold “Regózalo”cut for KFC #portfolio #advertising #liminal

Dropping another piece of the portfolio. @jfa.ro led the production design behind this outstanding piece. Big shout out to KFC Talented Crew: Production Company: @blur____ Director: #wearebiceps 🙏🏽 Executive Producer: Alfonso Cazalilla @mrfons Head of Production: Pablo Herráiz @p_herraiz Producer: Juan Bascón @becarefullwiththeraquet 1st AD: Javier Zamorano2st AD: Alberto Frigerio Production Manager: Yago López Abril @yaguerlopezabril Production Coordinator: Gus Pérez Production Assistant: Paula Ceregido Location Manager: Alejandro Camacho DOP: Octavio Arias @oztavio Camera Assistant: Mario Pérez Phantom Technician: Carlos Álvarez Camera Assistant: Luis RuizVideo Assistant: Adrián Martín, Carlos Iñesta DIT: Ignacio Millet Photographer: Chus Antón Photo Assistant: Gregory Clavijo, Orlando Gutiérrez Gaffer: Fernado Llanos @fllanosu Best Boy: Javier Villareal, Eduardo Hernández, Ángel Guijarro, Gonzalo Mañana Key Grip: Carlos MansoGrip: David Ruiz, Antonio Fernández Art Director: DFL Props: Lidia Navarro, Carlos Carretero, Nico Bondi, Juanjo Rodríguez Stylist: Margarita Vázquez @margavazquez.stylist Stylist Assistant: Sabrina Lázaro, Carlos López Hair and Makeup: @sara_herraiz Hair and Makeup Assistant: Beatriz Coloma Food Stylist: Katie Giovanni Food Stylist Assistant: Holly Galliver, Jas Jhalli Casting Director: Pablo Peñalver @castingbite Color FX: Publi EffectsPostproduction: @mcnulty_____ Postproduction coordinator: Marisa Mesonero, Rullo Díaz @rullo.diaz Editor: Lucas Nolla

Remembering when we set everything on fire for @oakleymeta 🔥😎

The final reveal: This is the finished Gains commercial Huge thanks to everyone involved that made this possible Credits Production company — @caviar.tv Service — @nevada_service Director — #Miguelcampaña DOP — @fauraoscar Executive Producer — @margullos Producer — @sararenteriac Production Designer — @jfa.ro aka @into.liminal Art Assistant — @lidianavt Prop Buyers — danielartesero @laura.figuerola Stand by Props @jokinboada @ivan_navarro10 @isaortegao @pulammac Ruben Cerviñon @artenset Alberto Hernandez Stand by Props Assistant @miiri.i.am @albachac0 Construction Team — @palomaresgrupoarte 3D Concept — @mus_concept Location — @nave_laleo

The challenge of this project was to transform an existing location into a space that felt purpose-built—a laundromat that looked completely real: a total make-over. The work began by reading the location’s structure and using it to their advantage. All walls and beams were wrapped, allowing recessed lighting to be integrated, adding depth and realism. A fixed island unit that couldn’t be moved was adapted and absorbed into the set, helping define the spatial layout rather than fighting against it. The original floor was preserved, but within its existing grid, new vinyl tiles were introduced; matching the texture while shifting the color to orange, subtly transforming the space without breaking its logic. Custom graphics were designed to evoke a classic laundromat: logo, opening hours, signage. Carefully selected props completed the environment, layering textures, finishes, and color to build a believable world. This was about working with what already existed — structure, constraints, proportions and reshaping it into something entirely new. The same place: A whole new shape. In the next post, we’ll share the final result and the full spot. Stay tuned Credits Production company: @caviar.tv Service: @nevada_service Director: #Miguelcampaña DOP: @fauraoscar Executive producer: @margullos Producer: @sararenteriac Production Designer: @jfa.ro aka @into.liminal Art assistant: @lidianavt Prop buyer: danielartesero Prop buyer: @laura.figuerola Stand by props: @jokinboada @ivan_navarro10 @isaortegao @pulammac Ruben Cerviñon @artenset Alberto Hernandez Stand by props assistant: @miiri.i.am @albachac0 Construction Team: @palomaresgrupoarte 3D concept: @mus_concept Location: @nave_laleo

A new year begins. Some things remain intact. Others break — and reveal something new. New images. Same threshold. 📸 by @luzcortazar Which one if your favorite? Let us know in the poll below ⬇️

@jfa.ro had the opportunity to be part of the leading production design for the music video of the incredible band Maribou State, for their single “Otherside”, featuring Holly Walker. A project where movement, emotion, and visual worlds come together through choreography, set design, and atmosphere. Truly proud to have contributed to bringing this piece to life. Credits @mariboustate — Otherside feat. @hollywalkermusic Directed by — @nysuforever Produced by — @smile________tv Choreographer — @clara.pampyn Dancers NICOLÁS MARTÍNEZ — @nicomrtnez GALINA RODRÍGUEZ — @galinarc_ ASIA PAIOLA ULRICO EGUIZABAL — @ulricoeguizabalcatena Executive Producer — @rebollr 1st Assistant Director — @rodrigo_moba Production Manager — @julen_produccion Director of Photography — @marinopardo Production Design — Dear Fucking Love Wardrobe Designer — @sabrinalazaro MUAH — @call_adrii Holly Walker Stylist — ADELE CANY & PATRISCHA HUMM Holly Walker MUAH — NAZ SÖNMEZ Flame Artist — JOSÉ CABALLERO Color Grading — @nadia.khairat 3D — RICARDO URBANO Matte Paintings — @edsanca Visual Collages & Distortions — @victormazurek Line Producer — ANA SÁNCHEZ 1st Assistant Production — MARÍA VIGUERA Drivers — JOSÉ MANUEL ARCE, IÑAKI BARRANCO Focus Puller — ANTONIO ALBALATE Camera Assistant — MARCOS CEGLÁN Video Assist — LUCÍA IGUACEL DIT — PABLO BLANCO BTS — JOTA Art Assistant — @ow_artdirectors Prop Masters — @jokinboada @carloscarretero_art 1st Wardrobe Assistant — MARÍA CATALÁN Gaffer — ALBERTO ZAMORA Sparks — FARID MYAL, ÀLVAR BERMEJO, EDU RAMÍREZ, ANDRÉS GARCÍA Truck Driver — JON CARRILLO Key Grip — CARLOS URREA Grip Assist — PABLO CARRIÓN Light Equipment — MAD CREW Camera Equipment — AKS MEDIA Studio — INFINIA Trucks — ROLLING Insurance — CINEVENT, GESEME Catering — VIPERS Vans — RODANDO EN TRUCK Construction team — @palomaresgrupoarte 3D and model artists — @elige3d

Continuing to share the Liminal portfolio, we’re proud to present “Late” for Royal Bliss, directed by the outstanding vision of @nurcasadevall A reflection on how our generation feels perpetually late to achieve what the so-called playbook promised — told through a powerful aesthetic and a striking visual language. Truly proud to have been part of this piece. Credits Client — Royal Bliss Agency — @rosasagency Director — @nurcasadevall Production — @canadacanadacom Executive Producer — @victormatanoguera Producer — @sararenteriac Production Manager — @silvia_fernandez Production Coordinator — @nereasms 1st AD — @julietalasarte DOP — @pepegay Editor — @pixelbugz Location Manager — Edu Gimenez Stylist — @aahidaa Makeup Artist — @javierceferinowork Color Grading — @metropolitanacolor VFX — @martes.studio Casting Director — @aliciaypablocasting Talent @elisasanfeliu @paulinapozzetti @rayleonardvr @adrashaaaa @cobeant @vaninabruc @cinthiaperezstunt