International Magic

✨ We are delighted to announce that International Magic Studio will create the visual identity for the State of Fashion Biennale 2026 in Arnhem. Under the title Available to Promise; Hidden Systems, Shared Futures, the State of Fashion Biennale explores the invisible infrastructures behind the global fashion system — from logistics and data to labor, ecology, and technology. The upcoming edition shifts the focus from garments to the systems that sustain and shape them, examining how supply chains, technological forces, and ecosystems underpin the global fashion industry. It builds on the central question that guides all State of Fashion platform activities: how can fashion and textiles contribute to a better world? Conceived by the Biennale’s 2026 curatorial team - Anne Zhou, Anouchka van Driel ｜何京蕴, and Shanu Walpita - Available to Promise; Hidden Systems, Shared Futures draws on the language of logistics to investigate what promises fashion makes, to whom, and how these might be reimagined. The Biennale maps the technological and cultural processes that anticipate demand, stage scarcity, and orchestrate movement, revealing how these practices intersect with human and non-human agents, ancestral knowledge, and algorithmic intelligence. 💚 International Magic Studio is a systems-led design studio creating identities and experiences that shape contemporary culture. The studio will collaborate with the curatorial team and the spatial design team at OMA to translate the exhibition’s core pillars into an engaging visual communication system. The identity will reference and subvert narratives of circular fashion, distilling them into a set of compelling and impactful messages. #Stateoffashion #Biennale2026 #AvailableToPromise #HiddenSystemsSharedFutures #InternationalMagic

We had a lot of fun working on the campaign artwork, graphics & retail stores for the latest @Martine_Rose & @Nike collab, expanding their ongoing partnership into a new arena: the world of gaming. Special thanks to @tamararothstein1 @freya_reeves @ocarrollchris and IM team @sensoryworks_ @illovechicken & @admrodgers 🕹️🕹️🕹️

Our first typeface, Mirage, is now live. Celebrate the launch with 52% off using code UNLOCK. Limited to the first 52 sales. Sprinkle some magic on your designs ✨🪄🎩 🔗 in bio - dreamtype.xyz

Introducing, Mirage…. Our first contribution to the Dreamtype™ catalogue, designed by Andreas Faust and Stefan Endress. Mirage is our take on the contemporary standard typeface. A variable “Techno Grotesk” that balances clarity and character. It’s flexible, expansive, and engineered to perform across any environment, digital or print. Thanks to our good friends Tom and Carl from @on___andon for the specimen graphics that form the perfect magic-inspired backdrop for introducing Mirage to the world. Download your FREE TRIAL >>> dreamtype.xyz

🚨 Magic as a Service™ Announcement 🚨

We are over the moon to finally launch Dreamtype™, our new Type Foundry. dreamtype.xyz 🔗 in bio Dreamtype™ is our contribution to the world of type design. It’s the result of years of work, consideration and collaboration with our friend and typeface wizard Andreas Faust. It’s our space to create and share precision-engineered, beautifully crafted typefaces. In the coming weeks and months, we’ll be releasing a range of new designs, each with its own style and purpose. Huge thanks to the team who helped bring this to life: Stefan Endress, Andreas Faust, Christoph Jeworutzki, Robin Scholz, Ben McKinnon, Adam Rodgers & Connor MacDonald. Watch this space for new typefaces and more updates on Dreamtype™.

Type design & 2D animation in collab w/ @traum.inc who created this incredible film for @beatsbydre Special thanks to our team @sensoryworks_ @armitage.shanks Client: Beats By Dre (@beatsbydre ) Creative Directors: Alex Bowring, Michael Malowanczyk (@sensitive.work ), Daniel Spooner Client Producer: Perrin Rausch Direction, Design and Production: Traum Inc (@traum.inc ) Director: Thomas Traum (@thomastraum ) Exec Producer: Doireann de Buitlear (@doireann.debuitlear ) CG Artists: Douglas Bowden (@pandayoghurt ), Felix Feldmann (@felix.feldmann ), Jake Greenwood (@jakegrnwood ), Kenan Van Looveren (@kenan.spaces ), Nick Zieroff (@nickzrf ), Sakke Soini (@sakkesoini ), Yurii Khomovskyi (@yuriikhomovskyi ) Modeling: Nick Zieroff (@nickzrf ) 2D Motion Design and Typography: International Magic @intmagicgroup , Tiernan Crilley (@armitage.shanks ), James Spink (@jwrs ) Editor / VFX Supervisor: James Littlemore (jameslittlemore) VFX Post Production: Free Folk (@freefolkstudios ) Colour Grade: Marty McMullan at Free Folk (@marty_colour @freefolkstudios ) Music: UP&AT’EM (@u_a_a_e_ ) Sound Design: Marlon Beatt (@marlonbeatt ) DOP: Jeremy Valender (@jeremyvalender ) Live Action Production: Patrick Duguid Motion Control Tech: Adam Kirby (@adamkirbyphoto ) 1st AD: Jai Lusser Focus Puller: Mike Linforth 2nd AC: Liam Reardon DIT: Daniel Turner Set Design: Studio Augmenta (@studio_augmenta ) Stylist: Natalie Roar (@natalieroar ) Sports Choreographer: Colin Nell (@sportandmotion ) Talent Gymnast: Georgia Mae Fenton (@_gmfenton ) Talent Yoga: Natalia Dwyer (@tally.d ) Talent Basketball: Chinedu Bowens Talent Agencies: Fortetalent Group (@fortesportsmodels ), Sport And Motion  (@sportandmotion ) VFX Post Production - FreeFolk Team (@freefolkstudios ) Exec Producer - Cheryl Payne Line Producer - Robyn Guthrie Lead Compositor - Rob Sheridan Colour Assistant - Edward Webb Lead VFX Editor - Luke Greig Compositors - Leo Meggle, William Woods, Cerys Steenhuis, Sophia Harrington Flame Artist: Alexis da Camara (@alexisdacamara ) Freelance Compositors: Marko Perendija, David Birkill, Mike James, Luca G. Rossetti VFX 3D: Laurence Dodd Motion Control: Terra Motion (@terra_moco )

During the last 18 months, we have been working quietly on a new company based in Germany entitled Magic as a Service™. Things change... fast. With that comes a need to evolve. International Magic, led by IM co-founder Adam Rodgers will continue to offer creative services and special projects, while Magic as a Service™ led by IM co-founder Stefan Endress will build tools, products, and engineering systems for people who think like us. More information and initial releases to follow...

EXCESSS A Summit On Fashion, Luxury & Our Bodies 26.09 25 13:30 - 18:00 Wolfson Gallery LCF East Bank + Online With: @florawl @wesley_harriott / @srvcstudio @katkorb @admrodgers / @intmagicgroup @charlierobinjones

SOPHIE 💕

Thanks to @forwardfestivals for having us 🙏 A lovely few days in Berlin. 1. I am human, I’m not a robot: embracing change 2. The medium is the message 3. IM crew @illovechicken @robinsicloud 4. @admrodgers 5. Outro 6. Boss @hugohoppmann 7. Boss @erik.kessels signing his amazing book “Incomplete Encyclopaedia of Touch” 👉 8. Boss @nicolemclaughlin 🎾🥐 9. Bosses @porto_rocha 🍏🇧🇷 10. And relax

ONE Project Talk: Martine Rose: What We Do All Day by @intmagicgroup - Adam Rodgers (@admrodgers ) and Ben McKinnon (@illovechicken ) from ONE Partner, International Magic, discuss the thought process and execution behind a virtual realtime fashion show for @martine_rose .

ONE Project Talk: Brand Transformation by @intmagicgroup for @mothquantum - Adam Rodgers (@admrodgers ) and Connor MacDonald (@nettles._ ) from ONE Partner, International Magic, share insights on the inspiration and development of Moth Quantum’s new look.