SENSITIVE: New York, Texas, Denmark. A creative studio working with an uncommon level of care. Founded by Michael Malowanczyk, Casandra Malowanczyk, and Oliver Campbell,
@sensitive.work moves confidently across creative direction, brand identity, strategy, spatial and graphic design, motion, and film. Their work draws from agency, in-house, and startup perspectives, giving them a range that feels both strategic and intuitive.
With clients including Apple, Adidas, Beats by Dre, Atlantic Records, Fenty, Mejuri, Nike, and more, SENSITIVE continues to shape thoughtful work across continents and time zones. Beyond the studio, they’re developing a creative residency in upstate New York, a space meant to cultivate craft, partnership, and creative freedom for artists, designers, chefs, farmers, and anyone dedicated to making meaningful work.
One of the most intentional young studios working today.
@mikeysweets
@oliver.lcc
@caaas
#graphicdesign #spatialdesign #brandidentity #visualculture #contemporarydesign #designstudios #designstrategy #motiondesign #standardhype
![[PART 3 - FILM]We recently partnered with @nike to create a series of short films celebrating 3 of their core innovations across performance, training, and sportswear - ZoomX, Nike Pro, and 24.7We managed the entire production including Edit, Sound Design, VFX, CGI, VO casting/record and more. The films shown here are just a few of the multiple assets and cutdowns created for the campaign.Creative Direction: @oliver.lcc @mikeysweetsGraphic Design: @oliver.lcc @_erwinsanSFX: @golden_humEdit / Post: @bang.worksCGI Supervisor: @61pozCGI: @aidiniotisv @ryna_malinaVFX: Louis CelanoProduction: @seanquito @maryantonieta](https://sp1.picnob.com/p/pt_6729593053586916393952_0_62887154edde56aa93e4c3ec2779fbe3.jpg?o=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&h=6cd11bcda66276fa66cbc104ed228fae)
![[PART 2 - DESIGN]We recently partnered with @nike to create a series of short films celebrating 3 of their core innovations across performance, training, and sportswear - ZoomX, Nike Pro, and 24.7Along with CGI, VFX and the films we developed a wide range of explorations and design systems for the digital campaign. A few of our favorites are featured here combing both analog and digital treatments similar to the motion elements.Creative Direction: @oliver.lcc @mikeysweetsGraphic Design: @oliver.lcc @_erwinsanProduction: @seanquito @maryantonieta](https://sp1.picnob.com/p/pt_6729636633502163271165_0_7cee7650b4ced81dfdeaabd4be80e368.jpg?o=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&h=f58fdf52cfba36de71e4f1aa14fda256)
![[PART 1 - CGI & VFX]We recently partnered with @nike to create a series of short films celebrating 3 of their core innovations across performance, training, and sportswear - ZoomX, Nike Pro, and 24.7The task was to create a connective thread/concept and system to unify a range of previously shot footage across sport and innovations while adding layers of metaphor and new visual representations of each of these innovations. The edit shared here is a mix of these experimentations, simulations and CGI development using a combination of analog and digital practices. This all came together in final edits including our bespoke diegetic sound design, and VO recording. More to come on the design system exploration and the final films.Thank you to the Nike team for allowing us to fully do our thing :)More to come Creative Direction: @oliver.lcc @mikeysweetsCGI Supervisor: @61pozCGI / Simulations: @ryna_malina @aidiniotisvVFX: Louis Celano @_erwinsan @bros_n_consSound Design: @golden_humEdit + Post Production: @bang.worksProduction: @seanquito @maryantonieta](https://sp1.picnob.com/p/pt_6729173865602516304649_0_38cd2c08b0e27f82a44f128bf7ab7ab2.jpg?o=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&h=b016f7784f5f7dc317d9a1f1a885a62a)
