m00d! keep on churning out my weekly’s now also on my substack if that’s your thing (link in bio!)
ps: find all weeks of 2022–2024 also on present.xxx/log
photo: rick owens in his home by chris wallace
REBRANDING SALOMON 🌄🤍
Logo design and art direction for the new visual identity of the world's leading outdoor brand, in collaboration with the great @benedek_co and @ricferrol and the incredible team at @salomon .
I'm honored and humbled to have been given the trust to redesign one of my alltime favorite brands. Massive thanks to @dafarcot and the whole team at Salomon. I'll never forget this🥲
Carefully crafted towards future-proof impact and maximum precision, the new identity is a workhorse that builds a base for all sub-brands such as Salomon Advanced and S/Lab for which I designed new logos as well.
The new wordmark is a respectful nod to both the heritage 80's logo and Neville Brody's legendary 90's graphic work for Salomon.
——
Special thanks to JP Lalonde and Matthew Dainty
Additional credits: video @Salomon
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#salomon #salomonsportstyle #salomonlab #logo #typography #graphicdesign #design
presentOS in now available in the Apple App Store for iPhone and Desktop.
After months of work presentOS just got accepted to the App Store and is now available in 175 countries. It’s been a journey but feels like a beginning. Android version is almost ready and coming soon as well!
I hope this can become a daily companion for Modern Makers.
This is the first walkthrough focusing on flow sessions with a sound mixer, breathing techniques with haptic guidance, a library of essays and practices, the community spacd, and Present Sensei, your personal guide, based on my upcoming book Do The Thing and trained on Present Principles.
I will tell you more about The Future of Present in an upcoming letter, which will introduce Present Pro to help keep this project alive.
It’s completely free for now. If it resonates, a quick App Store review would help enormously in these first weeks. And if anything feels off, let me know.
I hope you enjoy it!
Love & talk to you soon, Hugo
_
iPhone version in App Store → Link in bio
Desktop version download on → present.zone/os
More info in my latest newsletter → hugohoppmann.substack.com (link in bio)
Music: Final Save by Trashiii, Zorrovian, papa zen
Everything around you was made by people no smarter than you.
The book that changed you. The track on repeat. The phone in your hand. The cafe you love. All created by regular humans who had doubts, dealt with shit, and were figuring it out along the way.
The only real difference between you and the person who made the thing you admire? They decided to start. They gave it a go without being fully ready.
So what are you not creating because you think someone else is smarter than you?
The world doesn't need another genius. It needs you to stop waiting and start working on your thing: the thing only you can create.
You already have everything it takes.
✨If you want to learn more check out my upcoming book Do The Thing (link in bio!)
I'm writing a book.
DO THE THING is a Modern Maker Manifesto for anyone who's been sitting on their favourite unrealized project for too long.
You know the one. The Thing you are procrastinating on, the project you keep putting off. The Thing you’re too afraid to start, but you know would change your life for the better.
This isn't a productivity hack or another "find your passion" guide. It's a battle-tested framework built from 20+ years of making things, to help you find, start, focus, cultivate, and ship your Thing.
Whether you haven't started yet, can't stay consistent, or are terrified to put it out there, this was built to meet you where you are.
Link in bio 🦋
Stop postponing yourself.
DON’T ASSUME: JEDE JECK IS ANDERS.
Present Principle 019.
_ 1: Graphic on first slide is from a t-shirt by NTS and Always
3: Cologne Rap mixtape by my friend Jondo (@djfileupload ) on nts.live: PLATOS COMBINADOS
“Make it so personal it becomes universal.”
This year I had the honour to speak on the main stage of @forwardfestivals at @hkw_berlin .
My talk was titled Making Better Mistakes: Journey to PRESENT — I shared the most important steps on my journey from childhood to today, the hardships and lessons along the way that guided me towards finding my path and my life’s work.
It was wild ride about becoming yourself through embracing the cringe and making better mistakes to achieve your wildest dreams, illustrated by brutal honesty and practical action steps.
—
photography @fabian_brennecke
our salomon rebranding still going strong! always a joy to see the new identity in so many life situations🌸
logo design, typography, art direction for the rebranding of the world's leading outdoor brand, in collaboration with @benedek_co , @ricferrol and the team at @salomon .
carefully crafted towards future-proof impact and maximum precision, the new identity is a workhorse that builds the base for all sub-brands such as salomon advanced and s/lab for which I designed new logos as well.
