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Hypetrak

@hypetrak

Driving culture forward. Work with us @hypemaker Shop with us @hbx
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After years of building, Don Toliver’s first No. 1 album isn’t the finish line — it’s where the race actually begins. Read our third and final cover story on @dontoliver from Hypebeast Magazine: The Architects Issue and order it on @hbx . Author: Madrell Stinney @madrellstinney Photographer: Ryley Paskal @ryleypaskal Stylist: Bailey Quiones @skullsqwat Hair: Yazmin Adams Groomer: Courtney Housner @chousner Barber: Marcus Hatch @marcusph333 Cinematographer: Bing Cao @caobingdongmani Director of Photography: Jacob Kubabojsza @kubsssssssss Photo Assistant: Austin Durant @austin.durant Photo Assistant: Shahin Ansari @shahin_ansari Styling Assistant: Blair Quinones @earth2infinityy Styling Assistant: Sam Santos @svm2.0 Editor-In-Chief: Madrell Stinney @madrellstinney Deputy Editor: Zach Sokol @zachsokol VP Global Creative Director: Kevin E. Wong @kevinwong Art Direction: David Wise @David_Wise , Kevin Chen @bagelbiteskevin Senior Designer: Forrest Grenfell @4est.psd Director of Video: Kyle Reyes @chezchezchez.chez Senior Video Editor: Sophie Schieli @eihpxs Social Video: Hannah Chung @hannah_jhune Luke Roberts @rukeloberts Producer: Gabriella Koppelman @gabriellakoppelman On-Site Producer: Brooke Howard @thebrookehoward Production Coordinator: James Giordano @jamgio Car Handler: Derek Zitterich Special Thanks: Ashley Kalmanowitz @ashelina44 , Paige Rosoff @paige_rosoff , Erin Duran erintduran, Tajh Shuff, Sickamore @sickamore , Genesis Garcia @genesisegarcia Elaina Bernstein @elainalaurenn
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18 days ago
@dontoliver always knew a number one record was in the cards. “It kind of felt inevitable,” the musician told Hypebeast. It took five studio albums to get here, but ‘Octane’ proved itself to be the instant-classic he always believed he was destined to make. But despite the whirlwind success, he’s thinking about the long road ahead. “I create music through an old-school lens. Marvin Gaye, Prince, all those guys made classic records that I still listen to today, and I want that same type of longevity.” In a wide-ranging interview, Toliver lays out his plans for what’s next: “You can’t take your hands off the wheel. You’ve got to understand the responsibility.” Check out the full Hypebeast Magazine cover story via the link in bio. Available now for order on @hbx . Author: Madrell Stinney @madrellstinney Photographer: Ryley Paskal @ryleypaskal Stylist: Bailey Quiones @skullsqwat Hair: Yazmin Adams Groomer: Courtney Housner @chousner Barber: Marcus Hatch @marcusph333 Cinematographer: Bing Cao @caobingdongmani Director of Photography: Jacob Kubabojsza @kubsssssssss Photo Assistant: Austin Durant @austin.durant Photo Assistant: Shahin Ansari @shahin_ansari Styling Assistant: Blair Quinones @earth2infinityy Styling Assistant: Sam Santos @svm2.0 Editor-In-Chief: Madrell Stinney @madrellstinney Deputy Editor: Zach Sokol @zachsokol VP Global Creative Director: Kevin E. Wong @kevinwong Art Direction: David Wise David Wise, Kevin Chen @bagelbiteskevin Senior Designer: Forrest Grenfell @4est.psd Director of Video: Kyle Reyes @chezchezchez.chez Senior Video Editor: Sophie Schieli @eihpxs Social Video: Hannah Chung @hannah_jhune , Luke Roberts @rukeloberts Producer: Gabriella Koppelman @gabriellakoppelman On-Site Producer: Brooke Howard @thebrookehoward Production Coordinator: James Giordano @jamgio Car Handler: Derek Zitterich Special Thanks: Ashley Kalmanowitz @ashelina44 , Paige Rosoff @paige_rosoff , Erin Duran erintduran, Tajh Shuff, Sickamore @sickamore , Genesis Garcia @genesisegarcia Elaina Bernstein @elainalaurenn
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18 days ago
Knicks in six📈📈📈 @frenchmontana and @maxb140 reveal which ‘Wave Gods 2’ track they’re bumping first if the Knicks win it all this season 😮‍💨 The album’s new single “Grimy” is streaming now exclusively on SoundCloud for those who follow French on the platform. Run it up now🔒
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1 day ago
@deadboylife did not miss with ‘Dr*gs R Bad’🎯 Early favorites from LUCKI’s new project?
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1 day ago
Dim sum, Chinatown, and fresh nails with @plaqueboymax
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1 day ago
3 albums. 3 cover arts. We are decoding the messages behind @champagnepapi ’s massive 2026 triple-drop 🧊🎉⁠ ⁠ Swipe for our breakdown of the codes within Drake’s latest chapter. What's your favorite album so far? Let us know below!⁠ Photo: Drake/Spotify
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1 day ago
After weeks of cryptic episodes and visual teasers, @champagnepapi has finally delivered.⁠ ⁠ All three albums: 'ICEMAN,' 'Habibti' and 'Maid of Honor' have officially arrived, closing out one of the wildest album rollouts in recent memory.⁠ ⁠ From livestream episodes and Toronto ice-truck sightings to nonstop cinematic teasers, Drake just flooded midnight with three separate projects at once.⁠ ⁠ Who's bumping all of these tonight? ⁠ Photo: Drake
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1 day ago
@champagnepapi 's 'ICEMAN' rollout might’ve just gotten even bigger 🥶⁠ ⁠ After Episode 4’s final stream, Drake officially confirmed three separate projects dropping tonight: 'Habibti,' 'Maid of Honor' and of course, 'ICEMAN,' each with its own cover art posted to Instagram ahead of midnight.⁠ Photo: Drake
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1 day ago
The 'ICEMAN' rollout enters its final chapter tonight 🧊⁠ ⁠ Episode 4 just went live ahead of the album’s release, and it’s looking like @champagnepapi stacked the project with a full slate of interconnected music videos.⁠ ⁠ @future also appears in the latest stream, officially confirming he’s part of the album.⁠ ⁠ The final ICEMAN stream is live now. Album drops tonight.⁠ Photo: Drake
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1 day ago
@rollingloud fit check👀 Photo: @o.racle_ / @pur3dro for Hypebeast
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3 days ago
Pull up to pump 4 ⛽️⛽️⛽️ @dontoliver “E85” video is currently playing on gas station screens nationwide.
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3 days ago
Blocking our calendars off for November 12😮‍💨 @clipse , @jidsv , and @samaracyn are taking over @redrocksco 🌄
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3 days ago