Maison Sonja
@maisonsonja
When
@winsonsani elaborated this collection's concept to me, the idea i had in my head was about the loneliness of being different in prior times. I feel like now we are in an age where most of us kinda race to be even more different and unique to stand out, but there are time where a little peculiarity would end with alienation (at least, that was my case lol).
Me and Winson played on the elements of Angelic, male flamboyance, and soulful simplicity to create a story for this concept and i thought of a sentence :
"It's so lonely in here, so i make my own crowd."
Consist of the good, the bad, angels, shadows and warriors. Souls and characters we created ourselves to fill in the void within us, to be with, protect and being understood.
So i discussed with kak
@deriwjy about this concept, gathered all the references from movies and ads i loved and with his magic touch the idea came alive.
And of course, who else can potrayed these characters better than
@idzmants ? Beyond grateful for this remarkable team๐ค
Credits to :
Maison Sonja
@maisonsonja designed by
@winsonsani
Model
@idzmants of
@vate.models @houseofvate
Hair and makeup by
@aandinifd
Videographer @
@deriwjy
Photographer
@nataliapek
Styled and campaign concept by me
@hydrangga
Styling team with
@bngaaml 
