Something a little different for the launch of @bummed.co , a brand built to destigmatize anorectal health one 🍑 at a time. Finding a visual language that felt engaging and accessible was a fun challenge, and collaborating with @theconster and the @yummycolours team made it extra special. Big thanks to Alexis, CeeCee, Christopher, and Eddie for lending their bums, to Jenny, Rebecca and Carmen from Team Bummed for their trust, and of course to @libbalee + @hannahrosalewislopes for helping bring it all to life.
