Hingston Studio

Meduza Live – 2025 - Delivering an immersive visual experience for leading electronic producers @meduzamusic , the live shows ran for the duration of 2025, encompassing a 16-week season at Hï in Ibiza, as well as headline shows across the globe including Tomorrowland, ZeroTokyo and beyond. HS designed and directed the screen content for the full run of performances. The show itself combined a mix of live performance, with an adapted DJ set that shifted and evolved with the season, allowing for dynamic responses to venue and audience. The visual construct of the show adopted a modular approach, allowing the sequence to be re-edited and reconfigured with each live performance – sometimes within 24 hours – meaning that ultimately, no two live shows were the same. Following creative direction of the 2023 album campaign, we extended our creative approach into a 360 live experience, building out the visual world created for the record and bringing the trio to life through 3D portraiture. Manipulating data from a 3D scanning session of each band member, we constructed a series of artist avatars, the 3D modelling process allowing us to manipulate and render each individual using varying textures, lighting and materiality – creating a dynamic and futuristic expression of the band. Staged across a duration of 100 minutes and relayed through ten “chapters”, the show was inspired by a series of themes taken from the Medusa mythology. With sound, light and design converging, the sequence tells the story of an undiscovered visual world, which transports audiences through a cinematic, musical Odyssey. - - Creative Direction: @hingstonstudio Motion Director: Markus Lehtonen @hingstonstudio - - #meduza #live #immersive #experience #hingstonstudio #motion #design

UCA: Brand Campaign - The campaign arrives at a pivotal moment for the sector, as universities face growing financial and political pressures. Reframing creative education as a strong, future-ready investment, the campaign objective is to strengthen UCA’s position as one of the UK’s leading, industry ready, arts and creative universities. Built out from strategy through to execution, HS developed a positioning, messaging strategy and visual language that champions the creative sector and the future makers of tomorrow. A new manifesto presents creative careers as skills for the future and highlights their cultural, social and economic importance. Working closely with the organisation, HS has devised a new visual language for the University. A bold typographic approach coupled with a vibrant colour palette, encompassing the signature green, define a strong new visual aesthetic to carry the manifesto style messaging. The use of the Garage Gothic typeface evokes a sense of urgency, while Suisse Int’l is used for secondary messaging. A distinct, yet flexible visual system encompassing outdoor print, digital and motion for TV. Art Direction adopts a portrait-led approach, featuring the students themselves – celebrating their individual personalities in imagery which heroes each students unique stance. Cast from across the university campuses, all wardrobe is deliberately the student’s own, with support on the day from stylist, Harris Elliot. The campaign was photographed by Julian Broad. - - Design and Art Direction: @hingstonstudio Photography: @julian_broad_studio Producer: James Ward Hair and Make-up: @lizdaxauer Assistant: Charli Avery Stylist: @harriselliottstudio Assistant: @chrisamfo Casting: @treepettscasting Runners: Sadie Jia, Chloe Thomas - - @unicreativearts #hingstonstudio #campaign #artdirection #design

Catalogue 8.0 – Cork Street 100 Years: ‘Fear Gives Wings to Courage’ - Cork Street celebrated its centenary this year. To mark the occasion HS designed the identity and supporting campaign. Hosted by all 15 galleries on the street, an open air group show also formed part of the programme. Curated by Tarini Malik (Curator of Modern and Contemporary Art at the RA), the group show was titled ‘Fear Gives Wings to Courage’. Taking its title from Jean Cocteau’s seminal 1938 work La peur donnant des ailes au courage, ‘Fear Gives Wings to Courage’ celebrates 100 years of Cork Street and the transformative potential of artists’ voices both within gallery spaces and outside of them. Gesturing to the street’s long-established cultural history, the exhibition’s theme recalls Cork Street’s pioneering role in transforming London into a hub for international art practices in the 20th century, while also making it one of the key platforms in Europe for the expansion of Surrealist and Dadaist movements. Our eighth celebratory issue of Catalogue takes the same title, with contributors including Tarini Malik, Louisa Buck, Shirin Neshat, Farah Nayeri, Jenkin Van Zyl, Phoebe Collings-James, Anthea Hamilton, Gareth Harris and Guggenheim Jeune. - - Design and Art Direction: @hingstonstudio Editor-in-Chief: @deanmayodavies Executive Editor: @gillianmcvey - - With special thanks to each of the galleries and their contributing artists: - Alon Zakaim Fine Art, Waddington Custot, Massimodecarlo, Flowers Gallery, Nahmad Projects, Frieze No.9 Cork Street, Sam Fogg, Goodman Gallery, Alison Jacques, Holtermann Fine Art, Messums Org, Tiwani Contemporary, Stephen Friedman Gallery, The Redfern Gallery - @corkstreetgalleries #catalogue #corkstreetgalleries #100years #hingstonstudio

Janu by Aman. - Created by the Aman Group, Janu is a socially-focused hotel brand that reimagines contemporary luxury. Designed to foster a culture of connection, with joyful experiences, and social wellness, it forms a contrast with Aman’s traditional philosophy of more secluded experiences that focus on intimacy and privacy. Janu aims to promote genuine human interaction and collective joy, through large wellness centres and communal spaces, often situated in urban locations. Translated as “soul” in Sanskrit, Janu opened the doors to its first destination in Tokyo’s Azabudai Hills in March 2024. HS were commissioned to create the visual identity for this new Aman brand. Built around a simple premise, Janu is designed in every sense to nourish the ‘SOUL’. A destination for rejuvenation, invigoration and inspiration. Referencing early Sanskrit stone inscriptions, our bespoke wordmark evokes a sense of balance and purity – its chiselled letterforms give the mark a ‘poised’ appearance – elegant yet contemporary in feel. The stone carved characteristics suggest a sense of permanence, its distinct timelessness allowing the mark to exist harmoniously with the master Aman brand. Beyond the mark, we developed an initial identity system for Janu, including supporting typography and colour system. This was detailed through brand application across print collateral and the digital estate. Colour is applied through a series of abstract gradients which have the appearance of hand painted or hand dyed surfaces – visual gestures that establish an expressive palette which feels both human and soulful. - - #janu #amanhotels #tokyo #design #branding #identity #artdirection #hospitality

Limited Edition 10” Series. Live at the Royal Albert Hall, for Teenage Cancer Trust. - Our limited edition run of 10” coloured vinyl, featuring live recordings taken from the TCT fundraising shows at The Royal Albert Hall between 2019 – 2024. This first series featured three artists – @thechemicalbrothers , @dovesofficial and @kasabianofficial Each release was available as an edition of 250 copies. We are delighted to say that the full edition sold out within 48 hours of going on sale, with all proceeds going to Teenage Cancer Trust. Special thanks to Miles at @wonderfulsevens , all the artists, management and the labels who kindly waived their royalties. - Produced in collaboration with @hingstonstudio Design and artwork by @hingstonstudio @teenage_cancer @royalalberthall - - #chemicalbrothers #doves #kasabian #teenagecancertrust

The wonder @robert3delnaja and Tom from @hingstonstudio have created this three dimensional re working of the @massiveattackofficial album cover to go into the SHOWstudio Boxset . The Boxset is available from 25.SHOWstudio.com I am going to release a special Boxset available only to students at a different price point . Details to follow soon . 🤍

For SHOWstudio 25th Anniversary Boxset my friends @robert3delnaja from @massiveattackofficial and Tom from @hingstonstudio re worked my dark rose image from the ‘Collected ‘ album cover into a wonderful 3Dimensional sculpture. Joy . It’s a beautiful all in black re working of the original cover . The protruding polygons which are a natural part of extrapolating the image piece the back of the image in what could be seen as a physical version of the actual music , a sound wave in physical form . The SHOWstudio Boxset is available to purchase at 25.SHOWstudio.com . 🖤🤍 Thank you to Daniel Mason / @danmason1932 for helping with this and the whole Boxset !!

Frieze Connect is an exclusive membership program that connects art collectors, enthusiasts and industry professionals with exclusive content, events, and cultural experiences, tied to the Frieze art fairs and beyond. Across the programme, members can connect with people and new ideas through a year-round global calendar of curated experiences, alongside premier access to Frieze fairs, an international social network (exclusive app) and bespoke content. HS was commissioned to create a new visual identity for the programme. An image focused identity that will evolve and develop over time. We conceived a simple construct; the notion of a blank canvas – a neutral surface area that has malleable qualities. A material palette of paper, paint, and canvas transition to reveal the form of the identity through their surface. These material choices are raw, honest and act as an open invitation to the community. Built entirely in CG, the approach allows the series of materials to take on different characteristics – lighting, textures framing – which can be used in digital, print and online. One central idea that can be continually re-imagined, evolving over time as the programme continues to grow. - - Design and Creative Direction: Hingston Studio 3D/CG Motion Design: Markus Lehtonen at Hingston Studio - #artdirection #design #branding #identity #typography #friezeconnect @friezeofficial

Episode 17 features Tom Hingston, Founder and Creative Director of @hingstonstudio . We sat down in person for a great conversation about his journey into design and the path that led him to establishing his own studio. Link in bio or /tom-hingston/

Constellations for the Lonely is the sixth studio album from @dovesofficial - Hingston Studio directed the 360º campaign, creating an immersive visual world that is carried across singles, album, motion and into live shows. Exploring themes of self-reflection, isolation and hope, the campaign presents a series of shifting perspectives. An evolving journey through a sprawling metropolis. We present a gathering of anonymous figures as reflections and silhouettes, travelling through different atmospherics – rain, fog, neon lit streets. We watch them pass from the shadows and into the light, as they journey through a myriad of moods and feelings evoked by the cityscape. The visual world was designed and built in CG by the team at Hingston. Constructing an imagined city for the occupants to roam, where time, lighting, atmosphere and weather conditions could be fully controlled. Different aspects of the campaign feature specific areas or neighbourhoods within our imagined world, each single bringing this to life through cover art, campaign imagery and a series of accompanying animations. - Special thanks to Andy, Jez and Jimi for sharing the vision and inviting us on board. - Design & Art Direction: Tom Hingston & Markus Lehtonen 3D/CG Motion Design: Markus Lehtonen @hingstonstudio - - #doves #constellationsforthelonely #renegade #colddreaming #adropintheocean #campaign #design #artdirection @eminorthrecords

Constellations for the Lonely is the sixth studio album from @dovesofficial - Hingston Studio directed the 360º campaign, creating an immersive visual world that is carried across singles, album, motion and into live shows. Exploring themes of self-reflection, isolation and hope, the campaign presents a series of shifting perspectives. An evolving journey through a sprawling metropolis. We present a gathering of anonymous figures as reflections and silhouettes, travelling through different atmospherics – rain, fog, neon lit streets. We watch them pass from the shadows and into the light, as they journey through a myriad of moods and feelings evoked by the cityscape. The visual world was designed and built in CG by the team at Hingston. Constructing an imagined city for the occupants to roam, where time, lighting, atmosphere and weather conditions could be fully controlled. Different aspects of the campaign feature specific areas or neighbourhoods within our imagined world, each single bringing this to life through cover art, campaign imagery and a series of accompanying animations. - Special thanks to Andy, Jez and Jimi for sharing the vision and inviting us on board. - Design & Art Direction: Tom Hingston @hingstonstudio 3D/CG Motion Design: Markus Lehtonen @hingstonstudio Typeface: Frame Semibold by @commercialtype - - #doves #constellationsforthelonely #renegade #colddreaming #adropintheocean #campaign #design #artdirection @eminorthrecords

Formula 1 The Exhibition, London. Closing weeks. A journey through Formula 1’s history and innovation, the exhibition spans multiple rooms, each focusing on a different aspect of the sport. Visitors are invited to explore the evolution through a dynamic combination of storytelling, archival materials, AV and interactive displays. The exhibits span everything from the sport’s origins, to its present-day innovations. HS created the visual identity system and global campaign for this large-scale touring exhibition. With such a vast and complex narrative to tell, the information architecture was key. A unique family of bespoke headline typefaces form the main anchor of our visual system, comprising three different cuts – Torque 100, Torque 50 and Torque Inline, each designed by Hingston. The design of Torque makes subtle reference to Formula 1’s past. Drawing inspiration from mid-century poster design, the font’s geometric details, particularly its circular corners, echo the iconic F1 mark, creating a seamless connection between the sport’s legacy and its current branding. Torque’s modular construct allows the exhibition identity to adapt across different host cities or venues, where hierarchy and naming conventions can be reconfigured to reflect local nuance. Individual exhibition rooms each carry their own sub-identity – our modular letterforms have the flexibility to transform and reflect the specific theme of a space, whist maintaining the core characteristics of the font. A supporting system for pictograms, infographics and technical information was then derived from Torque and employed throughout. The Theinhardt family from Optimo Foundry is employed as the secondary font. - - Design and Creative Direction: Hingston Studio 3D/CG Motion Design: Markus Lehtonen at Hingston Studio Typeface Design: Hingston Studio Font coding and engineering: @f37foundryandstudio Theinhardt: @optimofoundry 📷 @markcocksedge - #artdirection #design #branding #identity #typography #exhibitiondesign @f1exhibition @f1 #formula1 #formula1theexhibition #london