HIDDEN AGENCY

One week on and the dust has settled. Id like to express my genuine thanks and gratitude to EVERYONE who made last weeks epic show so special. First of all a MASSIVE thank you and congrats to a true visionary @maximilianraynor We’ve been plotting for some time and I’m so happy the planets aligned for us to collaborate and help you bring an incredible debut show to life! We hope our support allowed you to dream a little bigger x The Hi-Fi team @franny_rollin and @sweetlysoph what a monumental effort! Fran without you this wouldn’t have been possible. The one and only @karen_binnszzzz thank you for your guidance, creativity and making things happen! @stavroskarelis and the team @machine_a thank you for believing in Hi-Fi from the beginning and for hosting a kick ass after party with DJs @hrhprincessjulia @joshquinton @iamharrietrose @laura_dooley11 and the team at @agencyeleven for your expertise and support, we love you guys🫶🏻   Huge shout out to @efidavies @emmamakeupmiles and your amazing teams who did such a brilliant job creating the hair and make up. Massive thank you to @aliceandrewsstudio_ Josh and the entire team who worked incredibly hard to design and execute such an amazing world.  Huge thanks to @supacharlie and @bronaghmay__ for pulling together such a wonderfully unique cast of individuals who all bought into the spirit of the show.. credits in the comments.. 👀 To our incredible backstage production @topmarkesproduction alongside show caller @memilesandi and a dedicated team of interns who all worked tirelessly behind the scenes to ensure everything ran smoothly.  Oli, Angela and the super talented team at @sounds.like.these who created such a powerful sound experience. A joy to work with you guys, love you all 🫶🏻 And to @opuskink for ending the show with a bang!  Finally to our co-sponsor @akt_ldn You are all so lovely and  a joy to work with. Thank you so much for your support🙌🏻 Hi-Fi is just getting started! 💪🏻

Introducing Hi-Fi: Hidden Fashion Initiative is a non-profit 360 creative scheme for emerging designers. For over a decade we’ve used the profits from our commercial work to fund projects for emerging designers – a Robin Hood way of thinking. In the digital age, there are more ways than ever before to present a collection, but without the resources of big brands, the odds of cutting through the noise are stacked against them. That’s why we started the Hidden Fashion Initiative – to level the playing field for new talent at times when designers need support the most and are least able to afford it. Selected designers receive the same production value as a paying client. We lend our creativity, time and resources to help bring their collection to life. Our focus is on what designers come away with and our main goal is to work with them to execute something tangible.

Introducing Hi-Fi: Hidden Fashion Initiative is a non-profit 360 creative scheme for emerging designers. For over a decade we’ve used the profits from our commercial work to fund projects for emerging designers – a Robin Hood way of thinking. In the digital age, there are more ways than ever before to present a collection, but without the resources of big brands, the odds of cutting through the noise are stacked against them. That’s why we started the Hidden Fashion Initiative – to level the playing field for new talent at times when designers need support the most and are least able to afford it. Selected designers receive the same production value as a paying client. We lend our creativity, time and resources to help bring their collection to life. Our focus is on what designers come away with and our main goal is to work with them to execute something tangible.

We’re so proud of everything @edcurrieuk , @andycoxonuk , and the @akt_ldn team have achieved. It’s been such a pleasure to help bring this project to life and be part of the journey. It’s just getting started… ✨

We had the absolute pleasure of working with @akt_ldn on the Fragrance Film Festival Series 🎬 It’s been a truly special experience, giving us the chance to collaborate with an extraordinary group of actors and tell stories through this campaign. We’d love to highlight the incredible performers who brought these films to life: @vievelorentin as Summer the Maid and the House Owner in Halcyon Summer @georgeio11 and @celindeschoenmaker in Orange Grove Bob @jordanshawuk , The Masseuse @carmen_lawkm and director Kimhiko Katumara in The Onsen The Dancer @charlietatman13 , Ballet Master @nick.stankevich , and the Dog Walker & Dog @ica_talent_managment in After Thunder @yazzminnewell as Violet and @matthewhawksley as Jack in Columbia Road @andycoxonuk and @edcurrieuk are such visionaries and a joy to collaborate with. Working with them and the AKT team to bring this idea to life has been incredibly rewarding, and we’re so delighted with the final outcome.

@akt_ldn SC02 ‘After Thunder’ Campaign🪾🌩️ 🎬 @akt_ldn Founder & Co Director @andycoxonuk Founder & Co Director @edcurrieuk Producer @c.amy.s Producer @arev14 @hiddenagency Founder @liamsgleeson Lead Producer @franny_rollin MOTION CREW Director @liamsgleeson 1st AD @dannystoker_ DOP @billyykendall 1st AC @jamieoliverlai 2nd AC Matthew Hollis Trainee Camera @angelina.k.i Gaffer @gabrielmang0 Spark @prostar_london Spark @emil_nolan Sound Recordist @wd.rowe_sound STILLS CREW Photographer @alexrorison Photography Assistant @alexwilsonstudio Stills Art Director @eve.as GLAM TEAM Hair & Makeup @esmehorn Hair & Makeup Assist @brodiemakeup STYLING Lead Stylist @airysomething SET DESIGN Set Designer @hannahknowlesstudio Set Design Assistant @sophiawillcox Set Design Assistant @lukessets Greenery Rudy & Team at @palmbrokers CAST Dancer @charlietatman13 Ballet Master @nick.stankevich Dog Walker @lca_talent_management Dog @lca_talent_management Drummer @babarthelemy PRODUCTION Producer Jade Ampofo Runner @casperwebb Runner Fin Graham LOCATION @silvertown.studios POST Edit @avenues.studio Grade @avenues.studio Music @daniel_kinde

@akt_ldn SC03 ‘The Onsen’ Campaign 🍵🪻 🎬 @akt_ldn Founder & Co Director @andycoxonuk Founder & Co Director @edcurrieuk Producer @c.amy.s Producer @arev14 Agency @hiddenagency Founder @liamsgleeson Lead Producer @franny_rollin MOTION CREW Director @liamsgleeson 1st AD @dannystoker_ DOP @billyykendall 1st AC @jamieoliverlai 2nd AC Matthew Hollis Trainee Camera @angelina.k.i Gaffer @gabrielmang0 Spark @prostar_london Spark @emil_nolan Sound Recordist @wd.rowe_sound STILLS CREW Photographer @alexrorison Photography Assistant @alexwilsonstudio Stills Art Director @eve.as GLAM TEAM Hair & Makeup @esmehorn Hair & Makeup Assist @brodiemakeup STYLING Lead Stylist @airysomething SET DESIGN Set Designer @hannahknowlesstudio Set Design Assistant @helenahembrow CAST Bob @jordanshawuk Masseuse @carmen_lawkm Director Kimhiko Katumara PRODUCTION Producer Jade Ampofo Runner @casperwebb Runner Fin Graham LOCATION @fresh_locations POST Edit @avenues.studio Grade @avenues.studio Music @bennymails

‘Second Service’ AW26 Capsule Collection @ella.i.douglas presented by @hifi.london Hi-Fi Founder and Creative Director: @liamsgleeson Mentor, Styling and Hi-Fi Fashion Director: @karen_binnszzzz Producer: @sweetlysoph Set Design: @ritz_da_builder Hair: @johannacreebrownhair Makeup Design: @charliaverymakeup Creative Agency + Production: @hiddenagency Sponsor: @hiddenagency Venue: @unlocked.shoreditch Hi-Fi Lead Video: @clie.uk