Geist*Studio

@heygeist ⁠ built @clubmera ’s identity around fashion labels – a surprising reference point for a low-alc RTD brand.⁠ ⁠ The London-based branding agency studied labels from houses like JW Anderson, Loewe and Comme des Garçons to shape the visual system. Those labels focus on the most essential components, where type, proportion and tone do the work of an entire brand world. That discipline informed the packaging approach, where the wordmark runs at a scale that bleeds beyond the label boundary, making typography the dominant visual gesture.⁠ ⁠ A palette of deep burgundy and red-orange draws from processes like fermentation and oxidation, tying the brand’s colours to the physicality of its product.⁠ ⁠ ———⁠ ⁠ CREDITS⁠ Design: @heygeist ⁠ Brand: @clubmera

The official Geist*Studio Impact Report - Vol.002 2025 was a year of momentum - strengthening our foundations, expanding our practice, and bringing our purpose to life through a space designed to support deeper collaboration and creativity. A year where our partnerships and our B Corp journey moved with greater clarity and ambition. Our new Impact Report captures the energy behind the work: the ideas we nurtured, the people who moved with us, and the belief that branding can be a force for good. Read the full report via link in bio. --- @bcorporation @bcorpuk

@heygeist has partnered with emerging low-alc RTD brand @clubmera to develop its strategic positioning and full visual identity ahead of launch. As the low- and no-alcohol category continues to grow, much of its visual language remains rooted in wellness minimalism or traditional drinks branding. With CLUB MERA, the ambition was different: to establish a territory shaped by fashion heritage and contemporary creative culture rather than conventional beverage codes. The goal was to reposition low-alcohol not as a compromise, but as a considered and socially elevated choice. Geist*Studio developed the brand’s strategic foundation, messaging framework and visual identity, building a system designed to scale as the brand grows. The resulting design balances heritage references with modern clarity — combining a distinctive wordmark, fashion-inspired typography and a confident colour palette that moves beyond category clichés. Rather than signalling moderation through absence, the identity communicates intention through design. The visual world extends across packaging, digital and launch communications, positioning CLUB MERA at the intersection of design, hospitality and contemporary culture. More than a product launch, the project introduces a brand built to participate in culture — reframing what a drink can represent for a new generation.

Cycle0 - From waste to net zero. We partnered with Cycle0 to refine their brand identity and reimagine their digital experience for the next phase of growth. A more precise, contemporary system designed to communicate scale, clarity and end-to-end capability across every touchpoint. Inspired by the logic and rhythm of industrial systems, where structure, flow and efficiency define the experience.

Last week, @positive_retail gathered a room full of fashion industry experts in Dalston. To celebrate B Corp Month, we hosted “Certified Isn’t the Finish Line” with some of our favourite buddies: - Joanna Adjetey De Palma, Engagement Manager, @bcorpuk - Mat Moses, Creative Director, @heygeist - Rosie Ingleby, Creative Director, @wear.dala - Rachel Carvell-Spedding, Founder, @navygrey.co We spent the evening talking about how certification alone isn’t a silver bullet. It can be a powerful tool, but only if it’s backed up by consistent, ongoing work. Day in, day out. With growing legislation around transparency and product passports, it’s clear the industry is moving in the right direction, but there’s still a long way to go. The panel got deep into: - The common thread is people: B Corp is a “declaration of interdependence”—we are all dependent on one another. - The “harder road”: No one chose an easy way to build their business, but the goal is to build brands we actually want to see in the world. - Rethinking the “hockey stick”: Rapid, “hockey stick” exponential growth isn’t always good, nor is it sustainable. Real growth is about creating value in a sustainable way, alongside the right people. Massive thanks to our speakers, our drinks sponsors @botivodrinks and @crumbsbrewing , gorgeous food from @khayo_____ and everyone who showed up to challenge the status quo. If you couldn’t make it, we’re dropping a full download of what we learned next week. Eyes peeled.

We are wildly proud to be a certified B Corp, but we know the badge can sometimes feel like a mystery. What does it actually mean under the hood? It means we are bound to prioritise people, the planet, and our community over easy profits. Next week, we’re hosting ‘Certified Isn’t the Finish Line’, an evening that looks beyond the label and explores what lies beneath certification. We’re unpacking the good, the challenging, and the raw truth of what it actually takes to run an ethical business right now. A night of thought-leadership with some of the sharpest minds in the industry: 🎤 Anna Woods, Founder of Positive Retail @positive_retail 🎤 Joanna Adjetey De Palma, Engagement Manager, B Lab UK @bcorporation 🎤 Mat Moses, Creative Director, Geist* Studio @heygeist 🎤 Rosie Ingleby, Creative Director, DALA @wear.dala 🎤 Rachel Carvell-Spedding, Founder and CEO, Navy Grey @navygrey.co We’ve held back 2 spots on the guestlist specifically for you guys. Want to join the retail rebellion for the night? Our DMs are open. Can’t make it? Dw, we’ll be packaging up all the insights, truth-bombs, and takeaways on our blog and socials so you don’t miss a thing. 🧵

Introducing CLUB MERA - The New Era of Drinking. In partnership with @clubmera , we developed a brand identity designed to reposition low-alc as a confident and culturally relevant choice. Inspired by fashion heritage and contemporary creative scenes, the system balances refinement with energy across packaging, digital and launch communications. Together we’ve created a brand designed to live in culture, not just on shelf.

Branding agency @heygeist is hiring a Senior UI Designer in London, United Kingdom.⁠ ⁠ Level: Senior⁠ Contract: Freelance⁠ ⁠ Visit our link in bio to find out more and apply.

The science-based platform for food system transformation. 🌱 We recently partnered with @eatfoundation to reimagine how their brand lives in the digital world - a celebration of science and technology expressed through a considered, multi-layered design system that balances purpose with precision. A huge thank you to the EAT team for their trust, confidence, and creative courage in shaping this project, together. 🤝

The studio's growing. We're looking for a fractional Senior Brand Designer to help shape what’s next. Agency roots, strong creative instinct, love for brand craft. Sound like you? Application link in Bio. 🔗

Introducing Positive Retail - Web 2.0 💚 A digital experience designed to reflect the playful, disruptive nature of Positive Retail and the people who make their mission a reality. Inspired by real-world interactions, the site transforms shop-floor chats into animated e-com moments. The new design seeks to recreate the atmosphere of a @positive_retail store, online - where every detail is rooted in personality and purpose. Huge thanks to our friends at @_studiomon for the stills and videos that helped bring this to life! Together we’ve built something immediate, powerful and purposeful. 🤘

This is Retail Reimagined. 💚 We recently partnered with friends of the Studio, and fellow B-Corp, @positive_retail to design and deliver a limited-run zine and sticker pack to help mark the opening of their new Dalston store - a piece that feels as bold and as brave as the brand itself. Designed to act as both a manifesto and a memento, the zine blends duotone imagery, oversized type, and hand-drawn annotations to reflect Positive Retail’s rebellious optimism. With all proceeds going to @oasisdomesticabuseservice , it’s a collectable that cares.