HellYah Creative.Co

“you learn that possibility runs in you, in us. And that the only thing we’ve deemed impossible is giving up. So whatever it is you truly want, You’ll get it by any means.” - mj Directing this project was an incredibly special moment for me. Basketball has always been more than just a game—it’s been a passion and an escape since I was a kid. From spending countless hours playing NBA Street vol2 on my brother’s PS2 to late-night ball runs in the hood with my siblings, Who would’ve thought the same kid would have a chance to create a video piece with the @raptors Extremely grateful   I want to express my gratitude to @thepoetmj for entrusting me with the responsibility of bringing her beautiful poem to life. Your words are truly inspiring, and it was an honor to interpret them visually. You are a star.🌟 From brainstorming sessions to long days on set, your dedication and creativity were invaluable. Thank you @hdossantos.co and @ilhamfarahh for helping bring these ideas to reality, couldn’t do it without yall.  Thank you @diegoaldanaz for your energy and talent and for capturing the essence of the piece so beautifully. Thank you to the community, I appreciate all the homies who pulled up and helped bring these scenes to life with your energy and trust.  s/o the rest of the team on & off set, your hard work and collaboration are what made this project possible. Thank you for your tireless efforts and unwavering commitment. CREDITS A Black Star Is Born  Executive Producer: Helton Dos Santos Director: Yasmine Omar Writer: Jayda “thepoetmj” Marley Producer: Ilham Farah Art Director: Saif Khan Editor: Helton Dos Santos Director of Photography: Diego Aldana Key Grip: Rafael Zoto Gaff: Roberto Lambraño AC: Denzel Vasquez G&E Swing: Sebastian Hernandez Camera Trainee: Fernanda Molina Production Assistant: Midyan Samson Production Assistant: Abel Berhane Photographer: @jamalamaj Driver: Murtada Abelkarim

The Pivotal Moment 💫 my directing debut - trust the process In the production of this video, I aimed to ingrain each story with a vividness that captures the very essence of how one’s faith can connect one to their innermost self. My focus was on pivotal moments, those catalysts for change that arises in countless ways, be it through friendship, loss, upbringing, or simply curiosity. I sought to reveal how these transformative instants are as diverse as those who experience them, and how, inevitably, they arise organically. With this video, I hope to offer a touching and thought-provoking reflection of the world that surrounds us and a glimpse into the profound ways in which our lives can be forever altered.  DOP:🐐 @hdossantos.co so much love to everyone in the video, thank you for trusting the vision and allowing me to tell your stories. S/o Helton, Jamal O, Layla, Yasin, Emma, Hannah, Jamal B, Zenah and Radwan. ❤️ Grateful Always 💫

Adidas - Nuit Blanche Originals Party 🎥: @heltinoo 📹: @voadanfilms 📸: @saxonlane ✂️: @heltinoo client: @adidasoriginals Agency: @tenkcreative

Film and Creative Direction for On Me by @bando416 Music Video This one meant a lot. When SAFE asked if we could pull off a video in under a month, I said yes instantly. The first time I heard ‘On Me,’ it made me think about community, friendship, and the people who raise us. It felt like a reflection of everything that shapes you the good, the bittersweet, and what you never really leave behind. We spent an evening in the studio just talking, and the direction formed naturally. I chose to shoot on Super 8 because the song felt like flipping through old memories. I recreated pieces of his past, the boys sharing poutine from Bellissimo's, brothers sparring in the park, and the kite scene symbolizing him leaving the city while still leaving a part of himself behind. In this post, I wanted to share a few pieces of the process, from the BTS moments to the beautiful colour work that brought everything to life. Huge thank you to Helton for locking in for post production with me through those late-night sessions and helping shape the video into exactly what I imagined. Thank you @bando416 for the trusting me with this beautiful project fam!! Thank you Akram @akktivated , Mira, Auntie Halima, Layla and ofcourse the community for pulling up 🤞🏾❤️ CREDITS Musical Arrangements: @luvevrgrn @adamfritzler @254eljay @_liamclarke @254bodi Cinematographer 🎞️: @voadanfilms Edit & Color Grade: @heltinoo Arri Cinematography: @zambonsteven Film Development: @frame_discreet

logo design and visual identity for @hellyah.cc

long overdue — so much fun covering @taylahelaine ’s tour stop in Toronto last year ft. @jennochristian and @kazeemkuteyi , with @hellyah.cc on the recap. 🤞🏽🎞️ + @getcappd on the grillz and tooth gems activation ✨ presented by @rapseason c/o @aidanpsychs

🏀🕕6PM. Every Wednesday. You already know what time it is! Game time is locked in—who’s ready for this season? ⛹🏽⛹🏻‍♂️🎬🔥 #YouthLeague #GameTime #YouthSports #Jumpstart #YorkRegion 🎥 @hellyah.cc

DEH’YA PON THE BLOCK (NYE CELEBRATION RECAP) @wi.deh.ya x @spintheblockparty 🥳 Thank you to everyone who celebrated with us as we welcomed 2025! We’re excited for all that this year has in store. 🎥: @heltinoo @voadanfilms

What an incredible day at our 1st Annual @ctjumpstart x @PlayForever Invitational! We brought together four amazing teams from Keswick High School, Weston Collegiate Institute, Richmond Hill High School, and Woodbridge College for a basketball tournament full of energy, teamwork, and fun. A huge shoutout to the staff, coaches, and, of course, the players who made this event unforgettable. Your passion and sportsmanship were next level! Special thanks to @ctjumpstart & @yorkregiongovt for helping us bring this vision to life🙏🏼✨ Follow @playforeverbasketball for more exciting events and programs coming your way this year! 🏆🏀 #Jumpstart #PlayForeverBasketball #YouthSports #BasketballTournament #Community #Teamwork #YorkRegion

@casadiwayne - Fall/Winter Capsule 24’ Yo. Lemme tell you somting, I kid you not although this video came out pretty cool, shooting this had me discombobulated. Firstly the amount of accidental False takes we did😐, a one too many. (For those who live in the city) Obviously this was shot in Yorkville, on bloor street, which was ridiculously busy. And because we thought we were some big dawgs we thought we could do this during RUSH HOUR. But anyways It came out nice. Credits Creative Direction:: @casadiwayne 🎥✂️:: 🙋🏾‍♂️

@casadiwayne FALL RELEASE '24 🫡

@spacejxm - HOODSHT Hoodsht, a fun super run and gun video we made a few hours after wrapping our first music video set for MSW. I like challenges, and this video was a challenge in its self. We were trying our best to get this video shot in under 2 hours to avoid the gas station clerk from calling the cops on us for loitering. Played around a with angles, movement on sticks and a bit of handheld shots; also to enhance the video a bit more, I tried adding some funky vfx and sound design to keep your attention going. Disclaimer - my camera took a dust bath on set before we started shooting this, which is why my lens looks dirty in certain shots😅 Credits HOODSHT Artist:: @spacejxm 🎥✂️:: 🙋🏾‍♂️ Photography:: @voadanfilms Creative Direction:: @casadiwayne Rentals:: @neighbourhoodstudios #musicvideo #hiphop #cinematography #edits