In an era of skyrocketing butter prices, we decided to play it safe and stock up—25 kg, to be exact.
We teamed up with the super creative duo @jumpingjacks_cz for another project with glass artist @lukasnovak04 , crafting promo materials for his latest collectible piece, “Gluttony.”
visuals: @hdhd.studio
creative direction: @jumpingjacks_cz
As part of our ongoing collaboration with @jansociete , we created the complete visuals for his newly unveiled collection for EXPO 2025.
For the uniform designs, Jan fused traditional Japanese workwear with classic Czech work attire. We aimed to preserve and express this fusion through the visual concept of the collection.
We combined the element of a traditional Japanese Zen garden with an LED wall—representing the contrast between serenity and tradition versus the futuristic aesthetics of Osaka. The stage design connects East and West (Czechia and Japan) by capturing the passage of a single day, projecting the sky at different times. Meanwhile, the 3D elements on the LED screen subtly reference the iconic Japanese flag.
This was fun! thank you @jansociete 🫰🏻
Directed and produced by @hdhd.studio
director: @zemankuba
creative direction: @jumpingjacks_cz (@chymchyme )
DOP: @jindrasoukal
1AC: @vojta_sys
camera operator: @hlinka_kuba
runner: @jaskmanicky
line producer: @peta_vancata
gaffer: @lumoricky
best boy: @vit.pivrnec
sound design: @nevertouch_me
VFX: @benjamin_buttler
edit: @vojta_sys
color grading: @kubasalavec
MUA: @bebikmua
hair: @redken@jakub_bouda_
styling: @kristyna_skamrala
BTS photographer: @honza_votrubec
graphic designer: @jsemvojtech
models: @navratimax , @evelinzemancova , @kuroshiromi , @ma_kosik , @elite_prague
Special thanks to D1 studio for providing the LED wall.