We are proud that our
@studio_bs22 , had the opportunity to be part of the new collaboration between
@adidas ,
@acsparta_cz and
@footshop . A project built on strong partnerships, a bold visual vision, and a shared respect for the community.
Our goal was to craft a story that goes beyond the design of the jersey — one that resonates with a generation pushing boundaries, creating fearlessly, and seeing more than just sport in their club.
The campaign symbolizes the fusion of sport, urban subcultures, and personal expression. The hero video, visuals, and the slogan “Clean kits don’t win matches” speak to authenticity, grit, and pride that refuses to stay hidden.
We’re grateful to have been part of it — from the initial concept and the production of the hero spot to defining the full visual direction of the campaign. Projects like this shape not only brands but also the generations that live them.
Thank you to our entire team and everyone who contributed.
