We are proud that our @studio_bs22 , had the opportunity to be part of the new collaboration between @adidas , @acsparta_cz and @footshop . A project built on strong partnerships, a bold visual vision, and a shared respect for the community.
Our goal was to craft a story that goes beyond the design of the jersey — one that resonates with a generation pushing boundaries, creating fearlessly, and seeing more than just sport in their club.
The campaign symbolizes the fusion of sport, urban subcultures, and personal expression. The hero video, visuals, and the slogan “Clean kits don’t win matches” speak to authenticity, grit, and pride that refuses to stay hidden.
We’re grateful to have been part of it — from the initial concept and the production of the hero spot to defining the full visual direction of the campaign. Projects like this shape not only brands but also the generations that live them.
Thank you to our entire team and everyone who contributed.
At a time when the world is flooded with AI-generated content — and many see it more as a threat than an opportunity — at our BS22 Atelier, we aim to master new creative methods.
We don’t ask what AI will take away, but what it can enable. We believe that when you know exactly what your vision looks like, AI can become a powerful tool — not diluting your idea, but sharpening it.
Our approach reflects that — we work with tools that give us more flexibility than AI alone. They allow us to shift perspectives, flow through space, and sculpt the character of 3D graphics with a sensitivity that doesn’t come from data, but from intuition.
Because creativity isn’t about what can be generated. It’s about what we feel when we look — and how deep that feeling goes.
Study of the new Audi RS6
#BS22 #AudiRS6 #3Ddesign #AIandCreativity #VisualStorytelling #MotionDesign #FutureOfDesign #AItools #CGI #DigitalArt #CreativeProcess #DesignWithEmotion #RS6 #AIinArt #StudioBS22 #ConceptDesign
For @footshop , we once again had the opportunity to build on the Sneakers Flip Vol.02 concept.
The effect we’ve been developing over time has now been pushed to a new level — both technically and visually.
The result is over 800 generated frames forming a single, seamless real-time composition
@studio_bs22
For @asus I had the opportunity once again to create a new promo video supporting the ROG Ally X (Xbox Edition).
The core idea was to connect the gaming environment with everyday life—not to confine the user to a single place or have them passively consume content on a high-end display, but instead to present the device as a natural, everyday companion on the go.
The result is a combination of live-action footage and technological 3D product renders, visually separating the organic narrative from the distinctive “signature” section of ROG.
Our new campaign for the @asics GEL-KINETIC™ 2.0 for @footshop
The visual builds on what defines the model, advanced cushioning, stability, and a technical approach to movement. Detail, material, and structure as key elements.
Thanks to everyone who took part in the project.
@studio_bs22 / @dannyxnguyen / @shanti_anastasi / @ondrej_sorfa / @egilleh / @jsemvojtech
Bold visual identity. Clean web design. Personal photography and short-form video. All carefully crafted to highlight Dana Čejchanová for future clients and for the real estate industry she has been shaping for over 15 years.
More info here — www.cejchanova.cz
Personaal Studio, together with BS22 Studio, would like to thank you for the trust and the opportunity to bring this vision to life.
Visual development by @studio_bs22
Visual identity by @jsemvojtech / Personaal Studio
Web design by @benjamin_buttler / @studio_bs22
Photography and video concept by @benjamin_buttler / @shanti_anastasi
#concept #visualdesign #webdesign #video #collab
Brutalist structure. Technical detail. Urban motion.
Our latest production for the collaboration between Converse x Footshop x A-COLD-WALL* brings a raw visual language inspired by architectural thinking and structured design.
Sharp cuts, 3D mapping, and product-focused cinematography follow a young man who receives a digital invitation to a secret event. The story unfolds across the evening streets of Prague — from dressing sequences to an abstract dance performance enhanced by dynamic lighting and motion capture.
The video closes with a strong visual statement: a final packshot blending footwear, form, and function in one frame.
Creative direction, production & postproduction by BS22™️
Director: Benjamin Buttler
1AD: Anastasia Shanti
DOP: Mikuláš Hrdlička
Gaffer: Martin Paprštejn
Sound design: Ondřej Šorfa
Music: Ondřej Šorfa & Dmitriy Shantsila
Edit & grading: BS22™️
Photography: B. Buttler & A. Shanti
Starring: Adam Adamson
#BS22studio #Converse #Footshop #ACOLDWALL #BrutalistDesign #VisualProduction #3DMotion #CreativeDirection #UrbanEnergy #shotinprague
This is the first piece of a larger puzzle that we’ll be unveiling step by step. Projects of this scale, with such strong partners @footshop@adidas , hold true meaning and value for us.
The reveal of the new @acsparta_cz jerseys is now live – and I’d like to express my gratitude for the trust placed in us as a @studio_bs22 . We had the opportunity to lead the entire creative direction, produce the hero video, and create the photographic assets.
We worked closely with Patrik @genesis2oo1@atrostars & his friends on this part of the project, who played a key role in developing the conceptual framework of the campaign. It brings together three powerful partners and reflects the energy of a new generation – one that pushes boundaries, creates with passion, and holds a deep connection to the club.
What fulfills me most is creating content that resonates with this emerging generation – honestly, authentically, and with respect for how they see the world. When a brand becomes part of their story, something truly powerful begins to take shape
Lets go! 🚀
