Giovanna González

@gigithefirstgenmentor

3x Award-Winning Author of Cultura & Cash I teach financial literacy to First Gen 💌[email protected] 👇🏽Book me to speak to your group
Followers
35.6k
Following
4,912
Account Insight
Score
59.61%
Index
Health Rate
%
Users Ratio
7:1
Weeks posts
Last night I had the opportunity to attend a book signing for Cultura & Cash by Giovanna Gonzalez, @gigithefirstgenmentor and it was such a powerful experience to be surrounded by so many motivated, ambitious, and community-driven Latin@s As a therapist moments like this remind me how deeply connected our mental health and financial experiences can be. For many of us, healing is not just emotional , it’s also tied to survival, generational patterns, cultural expectations, immigration experiences, language barriers, and the stress of navigating money for the first time. I’m passionate about supporting Latin@s through both their healing journey and the emotional side of financial wellness. Creating confianza around conversations about mental health and money matters. 🧠 💰 If you’re feeling stuck in your healing journey while also trying to build a healthier relationship with money, stability, or financial literacy, know that you don’t have to process it all out alone. Connect with me if you're ready to begin unpacking the emotional, cultural, and generational layers connected to both healing and finances. #healingenconfianza #latinatherapist #financialhealing #culturaandcash #wisconsintherapist
4
0
Only 2 days until the Latino Prosperity Summit ✨   We’re excited to bring together an incredible lineup of speakers and sessions focused on prosperity, leadership, mentorship, entrepreneurship, AI, housing, and the future of our comunidad. 👏   This year’s conversations are designed to inspire ideas, create connection, and leave our community feeling energized about what’s possible.   As HPGM celebrates 25 years of connecting cultura and igniting leadership, we can’t wait to welcome everyone together on Friday.   📅 Friday, May 15 📍 Northwestern Mutual + Virtual 🎟 Registration link in bio   #YouAreHPGM #LatinoProsperitySummit #LatinoLeadership
47
3
Sembrando el Futuro 🌱 In celebration of Financial Literacy Month, we wanted to create something that feels supportive, intentional, and rooted in what our students are navigating as they prepare for life after Penn. Graduation is a big transition, and not everything comes with a clear guide. This opportunity is one small way to invest in you as you step into what’s next. We’re grateful to be partnering with @gigithefirstgenmentor (Gigi Gonzalez) to offer this opportunity to our graduating students. This one’s for you, and for everyone who poured into you to get here. Porque te lo mereces.
27
29
When you look up my book “Calladita No More” on Amazon, these are the books that appear under “customers also bought or read”. I love that for us. Because we are not sitting back and hoping we get picked. We are out here picking each other! #LatinaAuthors
31
7
I hate money but love us. Soooo…I compiled personal finance resources for early-career artists without financial safety nets. We’ve got community-centered and anticapitalist tools for budgeting, saving, debt, investing, pricing your work, organizing, and staying connected with your ppl. Hope it helps. Love you, love us. 🩷 Text is tiny here, 🔗 to article in my b¡o.
67
11
39 million creators. Only 1.5 million making a full-time living. That’s the Creator Labor Gap — and it’s time to close it. Download the AIC’s 4th annual International #CreatorDay Trend Report: Built Not Posted. 🔗 link in bio. For the first time, the AIC asked scholars — not brand marketers — to weigh in on the future of creator labor. 🎓 Meet the AIC Academic Advisory Circle. 1. @jennadrenten , @loyolaquinlan 2. @drnaledge , @uofsc @uofsc_sjmc 3. @ginaluttrell , @newhousesu @syracuseu 4. @jessmaddox21 , @universityofga @ugagrady 5. @cltnmsnr @ncstate 6. @wangarinjathi , @seaveradmission @pepperdine 7. @jessrauchberg , @setonhall 8. @dr_krysten , @ucblueash Plus, hear directly from career creators on what professional recognition really means: ▪️@FirstGenHouse ▪️@JennaDillulio ▪️@christinagalbato ▪️@gigithefirstgenmentor ▪️@OneGirlOneWorld 📊 The data is in. The findings are clear. Download Built Not Posted, our 4th Annual International Creator Day Report. 🔗 Link in bio. #creatoreconomy #creatoreconomy #AICEducation influencemarketingtips
58
15
What is the last convo you had about money? #money #family #cultura #cash #culturaandcash
11
3
Financial Literacy Month, so I’m sharing a few of my favorite books that helped shape how I think about saving, investing, and building long-term wealth. If you’re trying to learn more about money but don’t know where to start, save this list and share with friends and family. Have you read any of these? #financialliteracymonth
39
5
We’re excited to announce our keynote speaker for the Latino Prosperity Summit on May 15, 2026 🔥 Meet Giovana “Gigi” Gonzalez, a leading voice in personal finance for first-generation professionals, helping our comunidad build wealth and navigate money with confidence. Named Best Personal Finance Influencer for Racial Equity by Bankrate and featured in Nasdaq, CNBC Make It, and The Wall Street Journal. ✨ You'll have two chances to meet Gigi in person: May 14 at Boswell Book Company for an author meet and greet May 15 at the Latino Prosperity Summit for the keynote and book signing with La Revo Books 🎟️ Register now. Link in bio.
192
20
Join us on April 22nd at Dagny’s to discuss financial lessons from the First Gen Mentor @gigithefirstgenmentor I’m only through the first two chapters, but I am loving the affirmations in this book. Always feel free to DM for more information or how to get onto our bookclubs app.
24
1
We’re celebrating this week’s episode with Giovanna “Gigi” Gonzalez by giving away 3 copies of her book Cultura & Cash, a must-read for first generation women navigating money, career growth, and cultural expectations. This book speaks to the real, often unspoken experience of being the one who’s “figured it out” financially, and everything that comes with it. If you're a first-gen Latina, you need this book! To enter: ✅ Follow @oldmoneypodcast + @gigithefirstgenmentor ✅ Tag a friend in the comments - this will count as your entry! 3 winners will be randomly selected 🖤 DISCLAIMER: This giveaway is not sponsored, endorsed or administered by, or associated with Meta. Giveaway runs March 31, 2026 - Friday April 3, 2026. Giveaway winners will be selected on Friday April 3, 2026 and will be contacted via Instagram DM. Must claim prize within 72 hours. Must be 21 years or older to participate and US resident.
82
14
🎉 The winners of @gigithefirstgenmentor book giveaway have been chosen! @itskarenwith_ & @thislatinatravels Your signed copies of The High 5 Banking Method are on their way! Tag a lady who NEEDS this book in her life! 👇🏽And if you didn’t win this time, grab your copy in bio, your wallet will thank you. 💛
23
8