Campaign identity for Vakalo Art and Design College.
The proposal focuses on the university’s educational philosophy and its three main pathways, emphasizing transformation, multidimensional learning, and design more broadly. The use of a capitalized Hellenistic typeface in a contemporary context demonstrates how the foundations of design and the alphabet (both visual and syntactic), as taught in a design school, serve as vehicles for perceiving and transforming the present, offering a renewed reading and interpretation of the role of design.
It is a blend of typography, space, and symbols. To create this specific identity, three different design aspects were developed: typography, iconography, and representation through images, which engage in dialogue within the space.
The typeface was adapted from Latin to Greek to meet the project’s requirements—many thanks to
@michaelcina for his input to the Greek alphabet.
Creative Direction and Design
George Tsavalos
Motion and Sound Design
Ifigeneia Kyranou
@anoiksiatikos
Motion Campaign Banners
Ifigeneia Kyranou
Peter Hagis
@peter_hagis
Typeface
@publictype_us
Client
@vakalocollege
Year
2025
Many thanks to Evgenia Balomati for her contribution to the tagline.