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From Form

@from.form

Creative studio for film and design. As a duo, we work on playful and imaginative projects with a love for the analog and imperfect. Ashley & Jurjen
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Put on your walking boots, fetch the dog and join us on An Orchard Stroll for @ffern.co's new autumn 25 fragrance. An exploration of its ingredients in 3524 steps.A film by @from.formEdit & sound design: @isyojMusic: @brendan.ederIllustrations: @maaike_canneShot on our Bolex EL ️ on Kodak 200T
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🍎 Put on your walking boots, fetch the dog and join us on An Orchard Stroll for @ffern.co 's new autumn 25 fragrance. An exploration of its ingredients in 3524 steps. A film by @from.form Edit & sound design: @isyoj Music: @brendan.eder Illustrations: @maaike_canne Shot on our Bolex EL ❤️ on Kodak 200T
63.4k 160
8 months ago
Enter the Museum Night Multiverse! Our latest campaign we created for @museumnacht.amsterdam.This Saturday, more than 70 museums will open their doors again for one night in Amsterdam. A night in which every museum door acts as a portal to another dimension. Join the journey on November 2nd!Client: @museumnacht.amsterdamConcept, design & production: @from.formMusic: @beauzwartMake-up & hair: @minoumeijersStyling: @janhorvi at @from.formTalents: Lola, YojiaThanks to @isyoj#museumnachtamsterdam #campaign #amsterdammuseumnight #creativecampaign #wormhole #museumnacht #amsterdam #timetravel #interstellar #muybridge #portals #multiverse
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Enter the Museum Night Multiverse! Our latest campaign we created for @museumnacht.amsterdam . This Saturday, more than 70 museums will open their doors again for one night in Amsterdam. A night in which every museum door acts as a portal to another dimension. Join the journey on November 2nd! Client: @museumnacht.amsterdam Concept, design & production: @from.form Music: @beauzwart Make-up & hair: @minoumeijers Styling: @janhorvi at @from.form Talents: Lola, Yojia Thanks to @isyoj #museumnachtamsterdam #campaign #amsterdammuseumnight #creativecampaign #wormhole #museumnacht #amsterdam #timetravel #interstellar #muybridge #portals #multiverse
5,198 91
1 year ago
DIT. DAT. DAAR. This Saturday more than 60 museums will open their doors again during @museumnacht.amsterdam. For the third year in a row, we designed the campaign for the iconic Amsterdam cultural event. This year, the campaign focuses on the event’s diversity using stickers & voice samples of DIT, DAT, DAAR (THIS, THAT, THERE). Come explore November 4th!Client: @museumnacht.amsterdam @jordydenhaanConcept, design & production: @from.formEdit: @isyojMusic: @beauzwartMUAH: @minoumeijersTalents: Faye, Milan & IsabelThanks to @dearhunter.shop#museumnachtamsterdam #campaign #creativecampaign #flipbook #museumnacht #amsterdam #loops #ditdatdaar #animation #collage
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DIT. DAT. DAAR. This Saturday more than 60 museums will open their doors again during @museumnacht.amsterdam . For the third year in a row, we designed the campaign for the iconic Amsterdam cultural event. This year, the campaign focuses on the event’s diversity using stickers & voice samples of DIT, DAT, DAAR (THIS, THAT, THERE). Come explore November 4th! Client: @museumnacht.amsterdam @jordydenhaan Concept, design & production: @from.form Edit: @isyoj Music: @beauzwart MUAH: @minoumeijers Talents: Faye, Milan & Isabel Thanks to @dearhunter.shop #museumnachtamsterdam #campaign #creativecampaign #flipbook #museumnacht #amsterdam #loops #ditdatdaar #animation #collage
122k 219
2 years ago
A few interpretations of thinking for @think_tempo. When they approached us with the brief to make a manifesto film about human thinking, we knew we wanted to create a visual mosaic narrative that combines animation, archival footage, and 16mm shots to playfully explore the concept of human thinking: the ideas you get on a train or under the shower. The process that is imperfect, full of flaws, insecurities, and, most of all, hard to define.It really was a collaborative approach with the great and thoughtful people at Santori Labs.Our editor @isyoj did a great job finding these archival gems and connecting them and @brendan.eder composed the most wonderful score for this film. A dream collab on all sides "We face a fundamental choice about the future of human intelligence. Thinking is skilled work. It deserves the same care as any craft." – Tempo
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A few interpretations of thinking for @think_tempo . When they approached us with the brief to make a manifesto film about human thinking, we knew we wanted to create a visual mosaic narrative that combines animation, archival footage, and 16mm shots to playfully explore the concept of human thinking: the ideas you get on a train or under the shower. The process that is imperfect, full of flaws, insecurities, and, most of all, hard to define. It really was a collaborative approach with the great and thoughtful people at Santori Labs. Our editor @isyoj did a great job finding these archival gems and connecting them and @brendan.eder composed the most wonderful score for this film. A dream collab on all sides 🫶 "We face a fundamental choice about the future of human intelligence. Thinking is skilled work. It deserves the same care as any craft." – Tempo
5,017 30
8 days ago
Thinking is skilled work. It gets sharper the more you do it, and duller the more you skip it.We asked people what thinking means to them, and made a film about what we heard…Tempo is live today. A tool built to help you think better, not faster. Link in bio.A film by: From Form @from.formA collaborative concept by: From Form & Santori LabsArchival search and edit: Joysi Olijhoek @isyojInterviews: Shakti Mb @slothi_mbOriginal music composed by: Brendan Eder @brendan.ederSound design: Joysi Olijhoek @isyojAnimations: From Form @from.formGrading: From Form @from.formBrand identity: Openfield @open___fieldVoice audio mix: Any Color Post @anycolourpostVoices: Liv, Laura, Ella, Tony, Albert, Yuting, Serai, Shakti
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Thinking is skilled work. It gets sharper the more you do it, and duller the more you skip it. We asked people what thinking means to them, and made a film about what we heard… Tempo is live today. A tool built to help you think better, not faster. Link in bio. A film by: From Form @from.form A collaborative concept by: From Form & Santori Labs Archival search and edit: Joysi Olijhoek @isyoj Interviews: Shakti Mb @slothi_mb Original music composed by: Brendan Eder @brendan.eder Sound design: Joysi Olijhoek @isyoj Animations: From Form @from.form Grading: From Form @from.form Brand identity: Openfield @open___field Voice audio mix: Any Color Post @anycolourpost Voices: Liv, Laura, Ella, Tony, Albert, Yuting, Serai, Shakti
1,122 24
10 days ago
️ Some snippets from our latest project for @ffern.co about Seed Guardianship. We turned our studio into a 2-week playground scanning seeds, drawing carrots and cutting beans. All brought together in a 1-minute collage celebrating imperfection!Client @ffern.coCreative concept & direction: @from.formMotion: @from.form @isyojSound design & edit: @isyoj
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🍅❤️ Some snippets from our latest project for @ffern.co about Seed Guardianship. We turned our studio into a 2-week playground scanning seeds, drawing carrots and cutting beans. All brought together in a 1-minute collage celebrating imperfection! Client @ffern.co Creative concept & direction: @from.form Motion: @from.form @isyoj Sound design & edit: @isyoj
25.8k 107
1 month ago
Ever wondered what goes into growing perfectly uniform carrots and apples? Or what might be lost in the process of making our fruit and veg all look the same? For our rewilding season, we’re digging into the wild work of the Seed Guardians, an underground resistance movement fighting to Save Our Seeds On a mission to preserve endangered seed and vegetable varieties, the Seed Guardians celebrate the wonkiness, imperfection and authenticity that are nature’s hallmarks.Made for Ffern by @from.form
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Ever wondered what goes into growing perfectly uniform carrots and apples? Or what might be lost in the process of making our fruit and veg all look the same? 🥕🍎 For our rewilding season, we’re digging into the wild work of the Seed Guardians, an underground resistance movement fighting to Save Our Seeds 💪 On a mission to preserve endangered seed and vegetable varieties, the Seed Guardians celebrate the wonkiness, imperfection and authenticity that are nature’s hallmarks. Made for Ffern by @from.form 🫛
48.3k 172
1 month ago
Some years are best remembered in milestones. Others fit in your hand.In 2025, our projects revolved around objects. An apple, a phone, keychain or watch – each object marks a story, a collaboration, a moment.Thank you! Here’s to a year you can hold onto.
See you in 2026. @beauzwart
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Some years are best remembered in milestones. Others fit in your hand. In 2025, our projects revolved around objects. An apple, a phone, keychain or watch – each object marks a story, a collaboration, a moment. Thank you! Here’s to a year you can hold onto.
See you in 2026. ✨ 🎹 @beauzwart
2,091 11
4 months ago
"As kids, we were surrounded by approachable ways to collect: from Flippos to Tamagotchis, Happy Meal toys to football cards. If you had more than one, you could already call yourself a collector.In our latest campaign for @museumnacht.amsterdam we wanted to play with that low-key urge to collect. You don’t need to be an expert or a connoisseur. Collecting can also be personal: experiences and memories gathered during Museum Night."Client: @museumnacht.amsterdamConcept, design & animation: @from.formAnimation: @from.form @isyojMusic: @beauzwartMake-up & hair: @minoumeijersTalent: @nyracheungPhotos Outdoor campaign: @floorwandel
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"As kids, we were surrounded by approachable ways to collect: from Flippos to Tamagotchis, Happy Meal toys to football cards. If you had more than one, you could already call yourself a collector. In our latest campaign for @museumnacht.amsterdam we wanted to play with that low-key urge to collect. You don’t need to be an expert or a connoisseur. Collecting can also be personal: experiences and memories gathered during Museum Night." Client: @museumnacht.amsterdam Concept, design & animation: @from.form Animation: @from.form @isyoj Music: @beauzwart Make-up & hair: @minoumeijers Talent: @nyracheung Photos Outdoor campaign: @floorwandel
1,949 18
6 months ago
We’re celebrating 25 years of @museumnacht.amsterdam with the launch of the Collector’s Edition campaign - a special anniversary you won’t want to miss this Saturday!Since it's start in 1999, Amsterdam Museum Night has brought together countless museum collections for that one night each year, becoming a true collection of collections.Let’s rewind to that time of trading cards, keychains & tamagochis. Collect ‘em all!Client: @museumnacht.amsterdamConcept, design & animation: @from.formAnimation: @from.form @isyojMusic: @beauzwartMake-up & hair: @minoumeijersTalent: @nyracheungPhotos Outdoor campaign: @floorwandel
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We’re celebrating 25 years of @museumnacht.amsterdam with the launch of the Collector’s Edition campaign - a special anniversary you won’t want to miss this Saturday! Since it's start in 1999, Amsterdam Museum Night has brought together countless museum collections for that one night each year, becoming a true collection of collections. Let’s rewind to that time of trading cards, keychains & tamagochis. Collect ‘em all! Client: @museumnacht.amsterdam Concept, design & animation: @from.form Animation: @from.form @isyoj Music: @beauzwart Make-up & hair: @minoumeijers Talent: @nyracheung Photos Outdoor campaign: @floorwandel
5,606 43
6 months ago
A few snippets & snapshots from our latest project for @ffern.co
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A few snippets & snapshots from our latest project for @ffern.co 🎥
6,948 53
8 months ago
New @museumnacht.amsterdam campaign launching soon
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New @museumnacht.amsterdam campaign launching soon 🪩💕✨
1,005 14
8 months ago
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