@frm__creative Instagram profile, stories

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Chloe Qisha. Selfridges Club Culture. A new single on the way. We partnered with @theofficialselfridges and @levislondon to bring fans closer to the @chloeqisha ‘Surprise Surprise’ single release before it’s out on the 15th May,2026. A Q&A hosted by @lea.ogunlami , live performances of YDH, 21st Century Cool Girl, a stripped back version of Surprise Surprise, and I Lied, I’m Sorry, followed by a DJ set from @donnie_sunshine in the car park of Selfridges. Our scope: Talent Positioning - Fashion for @sonymusicuk / @columbiauk Production by Selfridges 📸 @krishumphreysphoto

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4 days ago

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5 GRLs. 1 CODE. GRLcode needed a visual identity as considered as their sound. We built the creative blueprint from the ground up starting with the style codes. Individual, but unified. The press shoot brought it to life. Individual portraits styled to each member’s personality, and group shots channelling the Y2K futurism of early 00s music visuals. The kind of images built to launch a band concept, not just introduce one. Our scope: Creative Direction Brand Identity Content Development & Production Photography : @melony.lemon Lighting Assistant : @typical_ianblax Digi Op : @ninajoyclose Set Design : @megantester.props Movement director: @liam_jhill 3D Artist: @3d.gd Makeup Lead: @taishamakeup Makeup: @yogilovesmakeup_howard Makeup: @bibiazari Hair Lead: @alankitrellll Hair Assistant: Naomi Smith Special thank you to Sweet Music

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1 month ago

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Boy.Brother.Friend Issue 11�Love Cover 1 of 3 featuring KeiyaA by Ms. Carrie Stacks, cast by us. An issue that explores the persistence of love in a world that often feels intent on erasing it. Shot on the streets of New York, Carrie captures KeiyaA in her neighbourhood with a sense of closeness and ease. Styled by Dauan Jacari, the story unfolds as both portrait and conversation between artist and subject. Alongside KeiyaA, the issue features London-based artist @ramenate , a @driesvannoten special, and a digital cover with @raouldejong_jaguarman and his father. Our scope: Casting by FRM CREATIVE Talent @keiyaa Creative Direction, Photography & Text @ms.carriestacks Style @dauanjacari Fashion @luar @telfarglobal Hair @clapsflatiron Make Up @yolismemory @boybrotherfriend

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1 month ago

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WHYN We created an original content series for @whynofficial to announce new product drops. Short-form storytelling scripted and produced by our studio to reveal the drop and draw audiences further into the world. We launched with the Rolex Daytona release, working with @laymedownliam to unlock the moment, shifting anticipation into experience. Influencers are not brought in to promote the brand. They are written into it. Part of the story. Part of the world. A new kind of brand narrative where content feels less like advertising and more like access. Our scope: Brand strategy Naming Brand identity Creative direction Casting Content production & development Filmed at @sirhotel Concierge @calumsivyer Original Series Director @wilkidywak Original Series DOP @jordanrawi_film Casting Director @lucykennycasting

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2 months ago

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Nectar Woode - One to Watch From her Glastonbury BBC Sound Stage performance of Only Happen, co-produced by Jordan Rakei, to selling out her headline show at Village Underground and supporting Joy Crookes on her UK tour and Olivia Dean during BRITS Week Live, the momentum has been undeniable. Co-signed by Elton John and carving out her own space as a woman in jazz, @nectarwoode ’s sound feels honest, rich and quietly powerful. 📸 Nectar Wood / Sony Music UK

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2 months ago

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We supported @sonymusicuk artist @theycallmeshallipopi through his first season on the Paris Fashion Week schedule, positioning him within the fashion conversation beyond the stage. From shows and presentations with @3paradis , @miharayasuhiro_official , @kidsuper and @solidhomme , to the @christianlouboutin presentation debuting Jaden Smith’s first collection as Creative Director, the week was about presence, curiosity and exploration. Moments around the city with @casablancabrand , @bbcicecream and @levis rounded out the season. Our scope: Talent positioning - Fashion Week

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2 months ago

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GANNI x Disney in the West Village. First Copenhagen, then New York. Ahead of NYFW, we supported @disneystyle and @ganni to take over the iconic @casamagazinesnyc to mark the release of Drop 2 and its limited edition fanzine. Custom vinyls in the window. Complimentary fanzines. Complimentary hot beverages. A neighbourhood moment, reimagined. To amplify the takeover, we produced a digitorial with talents @mynamesdiana and @lucyraemcfadin at CASA Magazines shot by @ramonadai . The story extended beyond the store to a surprise second location, the M12 bus that stops just outside, featuring its infamous driver Louie “The King of the M12” Lopez. Following the shoot, a selection of press and influencers were invited to collect VIP packs complete with branded coffee. A local takeover with global reach. Our scope: Event activations Creative direction  Content production Casting @dlx  Communications and guestlist @kcdworldwide and @dlx 📸 @ramonadai & @colinsavercool

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3 months ago

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Disney and GANNI at Copenhagen Fashion Week. We creatively directed and produced the Morning Stories Breakfast and bookstore takeover on schedule at @cphfw to celebrate the launch of drop two of the @disneystyle Daisy Duck and @ganni collection and the limited edition fanzine created for the collaboration by @chaos . A takeover of @new_mags featuring a window installation with custom vinyls. A branded breakfast spread by @spolsky.studio , hosted by GANNI Creative Director Ditte Reffstrups and Disney.   Live Daisy Duck collectable illustrations by @ulrichschroeder_ to take away.  A seasonal floral bouquet by @tableau_cph , finished with a custom sleeve designed by our studio. Following breakfast, New Mags opened to the public, inviting guests to collect complimentary copies of the fanzine, with the last one leaving 4 hours after opening. Our scope:  Creative direction  Event activations 📸 @tueblichfeldt and @dittemoerkholt

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3 months ago

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WHYN We created an original content series for @whynofficial . Short episodes scripted and produced by our studio to reveal prize drops and invite audiences deeper into the world. For the Birkin release, we worked with @amarariva to unlock the moment, shifting anticipation into experience. Influencers are not brought in to promote the brand. They are written into it. Part of the story. Part of the world. A new kind of brand narrative, tapping into the cultural rhythm of “This is”, where content feels less like advertising and more like access because luxury made is unlocked for all at WHYN. Our scope: Brand strategy Naming Brand identity Creative direction Casting Content development & production Filmed at @sirhotel Concierge @calumsivyer Orginial Series Director @wilkidywak Originial Series DOP @jordanrawi_film Casting Director @lucykennycasting

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3 months ago

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Huge congratulations to @sashakeable on her BRITs nomination for Best R&B Act. Fresh off being shortlisted for BBC Radio 1 Sound of 2026 to 2 dates at @officialronnies in February and heading out as support on Giveon’s UK tour, the momentum around Sasha feels real and well earned. She was firmly in our top three on Spotify Wrapped 2025 and will stay there for good reason with her sound that continues to deepen and evolve, this chapter feels like a big one. Bring on 2026 with @4thfloorcreative . 📸 @elliothensford

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3 months ago

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Just Two Girls Huge congratulations to @wolfaliceband who are nominated for 3 @brits - Mastercard Album of the Year, Group of the Year and Best Alternative / Rock Act. “The Clearing” album stayed on repeat in the studio, and we had the pleasure of hosting fashion partners at their sold-out headline show at London’s 02 Arena in December, a moment that felt as special as it was electric. Congratulations Wolf Alice! So well deserved. Bring on 2026 with @4thfloorcreative .

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3 months ago

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Absolutely One to Watch! We could not be more excited to see what 2026 holds for @the.absolutely ! A voice that feels honest. A sound that moves between softness and strength. An energy that feels entirely her own. We are watching closely. Cheering quietly from the side as she supports @ReneeRapp on tour. And working alongside @4thfloorcreativegroup fashion positioning. 📸 via @principlemagazine @flauntmagazine

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3 months ago