Back like we never left.
BILLIONAIRE BOYS CLUB X TOPICALS PRESENTS: THE SHOP.
Join us on May 16th at our flagship store for free shape ups and complimentary Faded Eye Masks designed to not only help you look good, but make you feel good too.
🔗 in bio to RSVP.
Icecream x Reebok Board Flip in Pink Lemonade and Watermelon | Now available at reebok.com.
Two colorways that carry the legacy forward from the archive.
Both colorways are available at bbcicecream.eu.
ICECREAM PRE-FALL '26
A twist on nostalgic early 2000s skate silhouettes, mid-century pop-art-esque food branding, and styling codes from sports team uniforms.
Launches tomorrow 6/05.
EU & WORLDWIDE - 11AM BST
US - 8AM EDT
Icecream x Reebok Board Flip in Pink Lemonade and Watermelon. Designed with skate functionality.
Rubber toe wrap, durable outsole, soft serve logo, Cones & Bones embroidery, with detailing rooted in the original DNA.
Pink Lemonade available in limited sizes at US flagships. Both colorways are available at bbcicecream.eu.
The Reebok x Icecream Board Flip returns in Watermelon and Pink Lemonade.
Icecream and Reebok revisit a silhouette defined by color, culture, and its place in early 2000s skate.
Watermelon arrives in full suede. Pink Lemonade in leather. Both finished with Icecream’s signature spellout and soft serve logo, custom branded details, two lace options, and a custom Icecream box.
Pink Lemonade available in limited sizes at US flagships. Both colorways are available at bbcicecream.eu.
