Foundation Three - Architecture, Design & Strategy

@foundationthree

We craft holistic experiences that go beyond aesthetics— where every space, product, and digital presence tells a compelling story.
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Weeks posts
Fire is only the beginning. For Restaurant Doubek, we shape everything around it, from strategy to storytelling. An experience defined by open flames, precision, and an uncompromising attention to detail. What makes @restaurant_doubek truly special goes beyond the plate. It’s the atmosphere, the rhythm of the evening, the quiet intensity that runs through every element — where nothing feels added, only essential. Together with @studiogriesbachertafner , we develop and produce all content, photography and film, translating this experience into a visual language that extends far beyond the table. Because a place like Doubek doesn’t just need design. It needs a language. #RestaurantBranding #ContentProduction #VisualIdentity #ViennaDesign #FineDiningExperience
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13 days ago
For Studio SPHAER, we developed a digital space that extends their objects beyond the physical. The website translates their approach into a clear, contemporary framework — where structure, rhythm, and reduction guide the experience. Content is treated with restraint. Typography leads, images hold space, and interaction remains subtle. A system designed to feel intuitive rather than designed while allowing material, narrative, and atmosphere to unfold naturally. Digital, as a continuation of object. #foundationthree #studiosphaer #webdesign #digitaldesign
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26 days ago
Öfferl 1060 in Vienna unfolds through its details. Vertical rhythms in fluted surfaces, brushed steel, and warm wood create a continuous language that shifts subtly with light and movement. Nothing is applied, nothing ornamental — each element is part of the structure itself. From the counter to the seating, material defines atmosphere, precision defines presence. A reduced palette allows the space to hold a quiet intensity, revealing itself gradually the closer you get. Photography: @vilmapflaumphotography #foundationthree #oefferl #interiordesign #materiality #detaildesign
276 6
1 month ago
The Lookbook 2025 for SPHAER brings the brand’s objects into a refined editorial context — where form, material, and meaning unfold with quiet precision. 🪐 SPHAER creates objects defined by clarity, permanence, and a deep sensitivity to material — reduced, yet expressive in how they occupy space. We developed a layout system that balances structure with atmosphere. Generous margins, a calm rhythm, and a restrained typographic voice allow each object to breathe — and to resonate beyond its physical form. Less documentation, more narration. An editorial extension that shapes how objects are seen, felt, and understood. #foundationthree #studiosphaer #editorialdesign #lookbook #printdesign
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1 month ago
In the category of Hospitality, Öfferl 1060 was awarded Winner at the BIG SEE Interior Design Awards 2026. 🤍 The project reflects a precise and consistent approach to spatial identity, where material, light, and structure are used to shape a contemporary bakery experience. Rather than relying on decorative elements, the design focuses on clarity and intention — creating a space that is both functional and atmospheric. By translating everyday routines into a considered spatial rhythm, the project extends the language of hospitality into something reduced, contextual, and built to last. Photography: @vilmapflaumphotography #BIGSEE #HospitalityDesign #RetailArchitecture #SeeMore #BIGSEEArchitectureAward
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1 month ago
MissionAcoustic — redefined. What started as a tool evolves into a platform. A system that connects analysis, simulation, and product knowledge into one continuous process — shaping how acoustics are planned, experienced, and communicated. For MissionAcoustic, we developed a new identity that reflects this shift. Built as a flexible framework, the identity extends beyond the mark itself. It shapes how the platform communicates, how information is structured, and how acoustic thinking is made visible. A reduced and modular language allows it to adapt across contexts — from digital interfaces to presentations, from product logic to brand communication. From space to sound — and back again. Positioning MissionAcoustic not just as a tool, but as a platform that redefines how acoustic design is understood and applied. Client: @missionacoustic #MissionAcoustic #Rebrand #SpatialDesign #AcousticDesign #DesignSystem
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1 month ago
Clear materials, visible processes, and a layout that supports everyday routines without overstatement. The design does not aim to dominate the space, but to structure it — creating a setting that feels natural from the first moment and remains relevant over time. A space that works, and keeps working. Pjotography: @reidingermichael #RetailArchitecture
689 2
1 month ago
THE RESONANCE SPACE Presented during Vienna Design Week 2025, the installation explored sound as a shared spatial experience. Developed together with @studioherrstrom , @nocsdesign and @foundationthree , the project brought acoustics, material, and scent into one continuous environment. Rather than treating sound as something purely technical, THE RESONANCE SPACE positioned it as a medium for connection — shaping how we perceive space and each other within it. An environment designed to be experienced collectively, where listening becomes physical, social, and immersive.
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1 month ago
At ÖFFERL 1080 Josefstadt, the concept unfolds further. What begins as material clarity reveals itself in use — surfaces that invite touch, processes that remain visible, and a space that performs as much as it represents. Awarded Double Gold at the FRAME Awards, the project stands as a testament to architecture that prioritizes longevity over effect — a quiet confidence rooted in material, context, and community. The central show bakery becomes more than a feature; it is the rhythm of the room. Production, display, and interaction collapse into one continuous experience, where transparency is not a gesture but a principle. Every element is reduced to what it needs to be — nothing added, nothing disguised. In this restraint, the identity gains strength, allowing the space to evolve naturally with its neighborhood. Photography: @reidingermichael #RetailArchitecture #FrameAwards #SpatialIdentity
87 3
1 month ago
🧡 Herzlichen Dank an alle, die beim Launchevent des neuen Designstudios Composing the Raw von @alexanderqueisser dabei waren. Entlang seines Produktportfolios und zusätzlich zu den vor Ort ausgeführten Arbeiten präsentierte der Conceptual Wall Designer zu diesem Anlass Samples für großformatige Auftragsarbeiten (Raw Walls) genauso wie im Studio gefertigte Wandpaneele (Raw Panels). Presseunterlagen finden sich unter: what1f.com/newsroom Wandarbeiten und Samples: Alexander Queisser Konzept und Staging: Alexander Queisser und @charlysizer Bits und Bites: Charly Sizer / @saliiiiva × @annaradaschuetz / @estudio.schumi Grafikdesign und Fotografie: @studiogriesbachertafner Brand Strategy: @haximilianmammerl / @foundationthree Public Relations: @what1f_com Dank an @zola.hotel und @oefferl.bio
53 0
1 month ago
Grease, gloss, and no filter. 🍕 For Turbo Pizza, we took over art direction and photography to reinterpret the brand through image — not by polishing it, but by leaning into its rawness. Hands, surfaces, repetition. Fast, direct, a little chaotic — like it should be. Brand by client. @turbopizza.vienna Art direction & photography by Foundation Three. #FoodVisuals #ArtDirection #FoundationThree
46 3
1 month ago
Material honesty over mere spectacle. For @oefferl.bio location in Vienna’s Josefstadt, we translated the district’s refined heritage into a monochromatic boutique experience. By dissolving the boundary between craft and consumer through a central show bakery, the design transforms a daily ritual into a transparent, high-end encounter. Red travertine acts as both a structural anchor and a democratic gesture, with an integrated water fountain ensuring the space remains an inclusive neighborhood hub. This is spatial identity shaped by community and material clarity, designed to age with the city rather than chase a trend. Photography: @reidingermichael #RetailArchitecture
207 12
2 months ago