STUDIO HERRSTRÖM

THE ECHO Book is now available for preorder at the-echo-book.com

You Ain’t Seen Nothin’ Yet. Meta’s research revealed that audiences were intrigued by the idea of AI glasses but didn’t fully understand the value they could bring to daily life. STUDIO HERRSTRÖM partnered with @alto.ny as campaign design partner, translating strategy into a visual language that elevated @raybanmeta from early‑adopter tech to everyday cultural essential. We focused on creating a visual direction that matched the cultural weight of the brands involved. Our role was to develop the aesthetic usually evoked by fashion magazines and print editorial while highlighting the product benefits. Through art direction, campaign design, and animation we were able to find new expressions within Ray-Ban's already defined brand. Ray‑Ban and Meta needed a campaign world that felt as iconic as the artists representing it. The result were cinematic assets starring @dojacat and @teyanataylor , capturing the everyday potential of the product through fashion‑driven imagery and social‑ready storytelling. Every element of the campaign was designed to show the lifestyle the glasses enable. Instead of leading with technical features, the work leaned into lived experience: how people move, create, and stay connected with the product as a natural extension of self. The campaign quickly became a cultural moment. It dominated the conversation across press, digital channels, drove widespread engagement, and generated millions of organic views. By aligning fashion and technology in a single campaign language, Ray‑Ban Meta was repositioned as a wearable that fits seamlessly into everyday culture. As @elleusa put it “Doja Cat Just Made These AI Glasses Look Couture-Level Cool”. Link to the full Ray-Ban Meta case study in bio. STUDIO HERRSTRÖM: Erik Herrström, Martin Carlsson, Matouš Marťák, Julian Jakob, Marcell Gulyas, Lisa Endresz, Parker Audrey, Polina Vasilyeva, Marisa Brignole, Jaron Arens, Vasco Vicente, Kimelle Fleary, Kerstin Herrström, Kara Griffin Cushman Agency: Alto Client: Ray-Ban Meta Photographer: William Arcand

In collaboration with @spotify ’s in-house Creative Team, we developed a refreshed visual identity for Discover Weekly’s 10-year anniversary — creating a dynamic system that celebrates a decade of discovery, embraces the ritual of weekly listening, and introduces new ways for listeners to shape their experience. Learn more on studioherrstrom.com or by visiting Spotify’s newsroom, link in bio. Credits STUDIO HERRSTRÖM: Erik Herrström, Lukas Haider, Alexander Raffl, Martin Carlsson, Marcell Gulyas, Marzena Płaszczyca, Jon Marsh, Wojciech Omiotek, Kara Griffin Cushman, Kerstin Herrström Spotify’s In-House Creative Team Hornet

Doja Cat - You Ain’t Seen Nothing Yet film poster for Ray-Ban Meta. STUDIO HERRSTRÖM Alto Giovanni García-Fenech

There’s a big issue in our industry that we are not discussing. We say that we want to create brands that stand out. Brands that are unique. But at the same time, designers are starting their process by building moodboards with references from inspiration platforms rather than actually conceptually solving the brief in front of them. It is a huge missed opportunity that leads to a sea of sameness. At @forwardfestivals in Frankfurt, Erik will be sharing how his experience has made him think differently about branding and design. Not by chasing what’s already working, but by asking deeper and better questions. He will share insights from his recently published book, THE ECHO: How to Design Brands That Move Culture, recent work with clients within music, tech and entertainment and explain why STUDIO HERRSTRÖM has left behind conventional design habits. The talk will offer practical insights for designers and brands alike, showing why strong concepts consistently outlast surface-level visuals. And why this is more important than ever. See you on June 12 in Frankfurt. Link in bio for more details.

Last Thursday, we gathered at @softcover.shop around the launch of THE ECHO book by @herrstrom . A milestone shared with great people, conversations and the printed work in hand. Thank you to everyone who stopped by and added to the evening. Grateful to @softcover.shop for hosting the event and @lorakfilm for capturing the evening.

THE ECHO Book is out now. Get your copy at the-echo-book.com.

Vienna, join @studioherrstrom for the THE ECHO book launch at @softcover.shop Erik Herrström’s first book introduces a proven framework for building brands that do not chase relevance, but create it. Written for designers, creatives, and marketers, THE ECHO offers a practical path from insight to identity to impact, with tools readers can apply right away. Alongside personal stories from Erik’s own work — what held up, what failed, and what he learned the hard way — the book also features insights from 18 industry leaders across @spotify @mtv @boilerroomtv @nothing @marshall @universalmusicgermany and more. Expect a relaxed evening with drinks, books, good conversations and a chance to meet @herrstrom and get your copy signed. 23 April 2026 6-9 PM Stumpergasse 53-55, 1060 Vienna More details, link in bio.

Ray-Ban Meta out in the world, like here in New York and Los Angeles. Link in bio for the full case.

We’re not here for the quick fix. We’re here for the next cultural shift. And we’re excited about what 2026 will bring.

Happy Birthday @elvis On the birthday of the King of Rock 'n' Roll, we revisit our collaboration with @sonymusic . Together we reimagined the visual identity of Elvis Presley: an icon whose style, sound, and spirit shaped generations. Elvis connected with audiences like no one else. We drew from his visual legacy such as albums, fashion and movement to create a modern identity that feels both timeless and unexpected. The system spans expressive photography for videos, posters, playlist covers, and beyond. After Baz Luhrmann's "Elvis" the artist’s catalog surged, audio and video consumption rose 94%, YouTube views climbed 59%, and his channel now tops 4.4 million subscribers. The design work was recognized by the 2023 Webby Awards, 2024 Clio Music Awards, and shortlisted for the 2024 CCA Venus Awards. Full case study, link in bio.

We’re grateful to have continuously collaborated with @geoffkeighley and his team at @thegameawards by supporting its evolution through new expressions and art direction over the past three years. Our partnership began with a rebrand that distilled The Game Awards’ core values into a unified visual system anchored by a simplified angel mark, modular patterns, and a refined palette of baroque gold, black, and white. An identity built to work fluidly across broadcast, streaming, merchandise, and live performance, combining futuristic clarity with ceremonial depth. The refined system offers consistency and flexibility across every touchpoint, amplifying key moments from winner announcements to nominee highlights. The 2025 ceremony marked a milestone: 171 million global livestreams and a 60% YoY increase, making it the most watched TGA in history. We’re excited to witness their continued success. Full case study, link in bio.