FOR SCALE

@for____scale

celebrating the supreme potential of décor 🛋 🫦 “vital, joyfully weird” 💬 ON SUBSTACK. @wallpapermag 2026 award winner 🏆
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Weeks posts
Oh shiiiiiiiiiiit. Things are GETTING REAL. “FOR SCALE” is very pleased to be a WALLPAPER* AWARD WINNER. U can read a little interview in the Feb issue. We won as “BEST TAKEDOWN” Here’s to OPTIMISM AND CRITICISM! Here’s to a décorworld that’s allowed to be SEXY and SAD and TOTAL USUAL and TOTALLY UNUSUAL, et cetera. A HUGE thank u to @wallpapermag and @hugomacd !! (Hugo M. is a gem, btw.) AND ALSO we welcome u into our little world. Invites to these things coming up asap so pls watch this space: (1) 24-25 Jan … life drawing at ACE HOTEL TORONTO, a sexy man on sexy furniture (2) 5 Feb … a little photo show we co-curated with THE @hols_hay at the USM showroom in NYC (including LARRY SULTAN, TAKASHI HOMMA, HANNAH STARKEY, DOROTHY SING ZHANG, +more! Always more!) (3) Sometime just after that ..a big party for VERNER PANTON we’re hosting in NYC for dreamweavers @louispoulsen
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4 months ago
@david____michon keeps it real on today’s episode of @design_discord_podcast 💥 What if design media actually told the truth? Or, even crazier, had a real opinion? If you’re craving sharp critique, honest conversation, and an authentic voice in design, look no further than @for____scale — David’s weekly Substack and currently one of the freshest voices in the industry. @design_discord_podcast is where you discover the people and stories behind the most influential design institutions, gatekeepers, and tastemakers right now. New episodes drop every other Thursday at 9AM EST. Catch the full episode + all of David’s hot takes — link in bio!
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2 days ago
What if the history of design is really the history of living with animals? In The New Kingdom, featured in INTERNI’s May issue guest edited by Carlo Ratti (@carlorattiassociati ), For Scale (@for____scale ) reflects on the strange intimacy between humans and animals, and the ways domestic life is shaped through coexistence, dependency, affection and control. The home emerges not as a purely human environment, but as a shared space continuously redesigned between species. Pick up your copy of INTERNI (@internimagazine )’s May issue, The Polyamorous Home, on newsstands now.
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2 days ago
@david____michon the creative genius behind @for____scale episode is now live 👉 links in bio to Spotify, YouTube, and Apple Podcasts We are so honored that David sat down to tell us his story of how For Scale came to be, what it aims to achieve, and much more about his story & ethos in this industry of ours. We could listen to him all day and hope you all enjoy as much as we did! Don’t forget: @design_discord_podcast is the only podcast where we have the leaders shaping the design industry tell us everything we’re dying to know. For candid, unfiltered, valuable conversations about what it takes to make it, look no further! New episodes every other Thursday
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2 days ago
Tomorrow, we sit down with @david____michon the optimistic, no-BS critic who’s shaking up design discourse with his must-read Substack @for____scale David’s unflinching takes, razor-sharp wit, and refreshingly brash voice have become a breath of fresh air in the industry. Every week he delivers the kind of honest critical reviews and deep insights on decor, furniture, interiors, and design that we all secretly crave. Meet the man behind the keyboard in tomorrow’s episode 👉 DROPS 9AM EST If you’re a tastemaker, furniture maker, designer, or just a certified design junkie, this is the conversation you don’t want to miss! @design_discord_podcast is where the people actually shaping the industry come to talk. Listen on Spotify, YouTube, or Apple Podcasts 🎙️
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3 days ago
ISSUE 3 LAUNCH PARTY 🚀 LOBBY BAR 🍸ACE HOTEL BROOKLYN 🏢 MAY 15 🗓️ 7-9 PM RSVP IN BIO thanks always to @afternoonlight and to @acehotelbrooklyn
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8 days ago
FURNITURE WITH LIFE drawing at ACE BROOKLYN May 18 2x sessions feat @michaeldiazgriffith in the nude !!! atop furniture care of @rarify , a @beni_rugs , and illuminated by @santacole Guided by @thea.stevens TICKETS IN BIO
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8 days ago
FOR SCALE IN PRINT ISSUE 3 LAUNCHES MAY 15. Featuring John Early on domesticity in “Maddie’s Secret”, Karl Fournier of Studio KO on converting Pierre Bergé, Boris Peianov in his underpants on a cc-tapis, Max Radford throwing blankets around, and contributions by (AMONG OTHERS) Charlene Prempeh, Corey Chenier, Jacqueline Sullivan Gallery, Uppercut, and Sydney Gore. Design @studiolowrie Print sponsor @afternoonlight Sales @designnatureagency @uppercut.space @oonabovri @tyler.polich @bejohnce @maxradfordgallery @edward_rollitt @borispeianov @tobiashoffmannn @cozy.spice @charleneprempeh @hugomacd @jacquelinesullivangallery @sophiaaerts @nthonytran @studioko @crchenier @fundamental_steve @22re_22re @adriann.ramirez @bankston_architectural @outlier__2
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9 days ago
PANTHELLA PARTY: Celebrating 100 years of Verner Panton with @@louispoulsen and @for____scale Stickers, pizza, cake, lamps, and 100 APHORISMS on LIGHT, COLOR, FORM, DÉCOR AND THE SELF and RADICALISM, projected all over the walls for one night only in New York. Concept @for____scale Design direction and graphics @studiolowrie Spatial @currie.ritchie Partnerships @designnatureagency Photos @adele.mklv Cover font @nblett Panthella design by Verner Panton ©️ Verner Panton Design AG #louispoulsen #vernerpanton #vernerpantonofficial @vernerpantonofficial
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1 month ago
no better way to celebrate the woulda-been 100th bday of wild and unapologetic verner panton than just a very f*cking fun party with @louispoulsen and the panthella (which coincidentally is a very good canvas) stickers, pizza, cake, lamps, and 100 APHORISMS on LIGHT, COLOR, DÉCOR AND THE SELF, VERNER P., RADICALISM, et cetera, projected all over the d*mn place panetella design by Verner Panton © Verner Panton Design AG #louispoulsen #vernerpanton #vernerpantonofficial @vernerpantonofficial photos by adele makulova spatial design currie ritche graphic design (more on this later!) by @studiolowrie
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2 months ago
A VERY HAPPY WOULDA-BEEN-100TH BIRTHDAY TO VERNER PANTON. A man whose décor was idiosyncratic (as a 20th century Dane), and quite fun. And so he deserves a FUN, WEIRD party and that is what we’re gonna host – next month, in New York, with our super pals (and yours) @louispoulsen !!!!!!! with a little fête dedicated to his PANTHELLA LAMP (we own 2). FOR SCALE is writing ONE HUNDRED aphorisms about VERNER P., LIGHT, DÉCOR AND SELF, FORM, RADICAL AESTHETICS, “TIME”, et cetera and we’re gonna get them projected all over out little party space in the L.E.S. with the help of @studiolowrie (best graphic designers on the PLANET) and @currie.ritchie (budding legend of New York spatial design)
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3 months ago
Hull to Manhattan, via GF Smith Colorplan 📍Featuring our GF Smith Factory Services doing what they do best - bringing ideas to life, with embossing, finishing and craft expertise built around our papers. This time GF Smith Colorplan Lavender takes the limelight, as its transformed into beautifully finished folders at our Hull factory. We’re proud to have supported the SIT WITH THAT exhibition, on show until 30 April at @usmmodularfurniture 28–30 Greene Street, New York City.
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3 months ago