New York has always existed in the language of Gabriel Salcedo. The architecture. The interiors. The precision. The obsession with atmosphere and presence. This week, that language became physical.
Honored to collaborate with
@rarify and
@ikonstudio_ on an environment surrounding the relaunch of the iconic SOM79 chair originally commissioned for Halston’s headquarters in the 1970s. A project rooted in American modernism, architecture, sound, fashion, and the kind of worlds that shaped me long before I ever started the brand.
As someone now building Gabriel Salcedo from New York, this moment feels deeply personal.
Grateful to Rarify for bringing us into this project and trusting our perspective as we helped shape the visual environment surrounding the installation during
@nycxdesign and
@afternoonlight at
@wsanyc
The worlds of Halston, SOM79, and New York modernism continue to inspire everything we do.
The installation will feature works by Gabriel Salcedo, contemporary furniture by
@shivafarrokhi of
@ziroru.studio , soundscape by
@malloyjamesofficial , architectural design by
@elisamedjau , speakers by
@transpa.rent , photography by
@matthewgordonstudio and
@normanmcgrathstudio , alongside the reintroduction of Charles Pfister’s iconic chair through
@rarify x IKONstudio.
Design consultation and collaboration from
@skidmoreowingsmerrill and
@form_portfolios
SOM79 Chair launching by
@ikonstudio_ 
