This was a fun project to bring to life for
@spicersaus , to help showcase their RC Kraft Packaging series, a multi layer coated kraft board with a broad range of packaging applications.
It was designed by
@containdesignstudio , in collaboration with
@studio__wilson and printed by Adam’s Print.
“We were briefed to create engaging promotional packaging design that shows the diversity of the Spicers packaging range and heroes the move towards more sustainable solutions.
For each packaging board, we created a fictitious product along with a name, brand identity, and structural solution that mindfully showcases the qualities of each stock. The final product comes as a flat-pack A3 sheet which is assembled glue-free. All embellishments and finishes were chosen with sustainability in mind.
We created a Cookie Dough product featuring two flavours which inspired the naming and packaging design - Dough Mates: Made to share. Using the RC Kraft paper we designed the packaging into a unique foldable design that turns into a cookie basket with a carry handle showcasing both sides of the paper stock. This concept was a part of the ‘food for fridge/freezer’ category of Spicers packaging series.”
#melbournedesign #branding #packagedesign #foodpackaging #printdesign #print
