Coed Studios

As we designed the previsualization, we modeled the props in 3d. Those models then went to our fabricators for printing and finishing. This 1:1 connection between the post and practical animation teams allowed this project to be done in record time. We had the freedom to craft a smooth, seamless set of scenes in 3d and then the ability to recreate that frame by frame to get a fully human, stop-motion aesthetic. Except for the big crane shot at the end, every frame was captured in-camera. Both @expanseoslo and @bigobjectstudio were incredible collaborators — with us, with each other, and with the client as last-minute requests rolled in at the 11th hour. We couldn’t have accomplished this without both partners working in perfect harmony each step of the way.

Considering there’s nothing we like better than handcrafting in-camera magic, we set the bar high — 60 seamless seconds of in-camera animation with no cut points. To pull that off, we would need to make the spot twice, once as a highly detailed 3d previz and again on set in Brooklyn with our good friends at @bigobjectstudio . In addition to the anthem, cutdowns, and social versions, we produced a simultaneous still shoot using our custom-fabricated props. In November, the 360 campaign rolled out on broadcast, web, social, and OOH. Director- @sjs999 Executive Producer- @thecosmas Storyboard Artist- @christophermauch Stop Motion production: @bigobjectstudio Stop motion animation director- @davidbellstudio Stop motion technical director- @joe_scarpulla Director of photography- @bilthompson Lead fabricator- @grant_guilliams Fabricator- Marta Kaminska Origami artist- @origami_chris Production Coordinator- @kmtips Grip and Electric- Nathan Phingst Gaffer- @francisco_dedeus VFX and Compositing- @expanseoslo VFX producer: @ffottland VFX Coordinator: Maria Skau Previz and animation: @kriscaspar and Sigurd Sørlie Model, texture and rig: Sigurd Sørlie Light: Eilef Sandnæs and Mehmet Özdemir Composting: @sjs999 , Severin Mathiesen and Mehmet Özdemir Music: @suprememusicglobal Sound Mix: Henryboy @henryboysound

Connecticut. Make it here. CT-based agency @croninandco tapped Coed to develop a 60-second anthem film to kick off a total rebranding of the state of Connecticut @liveconnecticut . The brief was fantastic- tell the story of the state using only hands. Make it real. Make it authentic. And make it magical.

Coed’s women at the front of the room, director @Haleygeffen and director of photography @paolatrulin , managed to dunk on @kingjames with their all star cinematography talents. The girls swept this one🏆. #Lakers #NBA #Lebron #KingJames #LebronJames #anthonydavis #spectrumsportsnet

Time to run it back! This star studded spot for @spectrumsportsnet was designed and directed by @haley.geffen and team @johnnyhlove and @paolatrulin . Lucky for us @kingjames and Anthony Davis were shining bright for the camera🤩. So much ❤️ for our our longtime partnership with Andrew, Pete @petecarril and team. @lakers #Lakers #NBA #Lebron #KingJames #LebronJames #AnthonyDavis #Spectrumsportsnet

@kingjames and AD in all their glory🙌🏻. We have to pinch ourselves when we get to work with talent like this. Check out our spot for the Lakers season long campaign in the next post to see what other legends make an appearance! #Lakers #NBA #Lebron #KingJames #LebronJames #AnthonyDavis #Spectrumsportsne

Ahh-lympics 2024 here we come 👅 #MeganTheeStallion #HotGirlSummer #Olympics #ParisOlympics #2024Olympics #NBC #NBCSports

@theestallion said it best… Hotties, we going to Thee Paris Olympics. See you in June for another Hot Girl Summer 💅🏻 #MeganTheeStallion #HotGirlSummer #Olympics #ParisOlympics #2024Olympics #NBC #NBCSports

Oh NBC. You had us at Megan thee Stallion. But add in a talking, fire breathing Pegasus and the US Olympic dressage team and this spot went from crazy to full fledged bonkers. We were honored to bring this madness to life. Creative director + VFX supe @sjs999 @thecosmas as executive producer, with @expanseoslo #MeganTheeStallion #HotGirlSummer #Olympics #ParisOlympics #2024Olympics #NBC #NBCSports

Et voila! Celebrating the 2024 Olympic Games taking place in Paris in style with @NBCsports . @Peytonmanning can do no wrong in our book😅. #NBC #Olympics #2024Olympics #animation #commercial Led by: CD: @sjs999 EP: @thecosmas ECD: @haley.geffen

Our humble animatic walked so that our finished spot could run! A big thank you goes out to our partners at @expanseoslo for giving our spot life with their 3-D animation work. Stay tuned for the final product in our next post 🤩@peytonmanning @nbcsports @omahaproductions @snfonnbc #NBC #Olympics #2024Olympics #animation #commercial

Can you guess what’s happening here? We like to dream big in our concept frames😎. Swipe to see the previz rendering! #NBC #Olympics #2024Olympics #animation #commercial