FMP shoot 3, for @ebay_uk
‘Ready to Wear, Again’ is a fashion communications concept which uses my mother’s archived wardrobe to enhance a second life narrative by adding a sentimental angle to the idea of pre-loved shopping.
Clothing has power to embody all sorts of memories, and as emotionally complex beings we often form sentimental attachments to material. This project aims to encourage buyers of second-hand items to appreciate the stories their garments might hold, while supporting sellers in letting go of pieces which can bring new life and new joy to others through fashion.
Each shoot has been tailored as a theoretical campaign for 3 second-hand platforms.
art director + stylist: @claudiaburkework
photographer: @siobhantayphoto
fashion assistant: @catshuixianlee
model: @bryhargreavesx
FMP shoot 2, for @depop
‘Ready to Wear, Again’ is a fashion communications concept which uses my mother’s archived wardrobe to enhance a second life narrative by adding a sentimental angle to the idea of pre-loved shopping.
Clothing has power to embody all sorts of memories, and as emotionally complex beings we often form sentimental attachments to material. This project aims to encourage buyers of second-hand items to appreciate the stories their garments might hold, while supporting sellers in letting go of pieces which can bring new life and new joy to others through fashion.
Each shoot has been tailored as a theoretical campaign for 3 second-hand platforms.
art director + stylist: @claudiaburkework
photographer: @lolamswood
fashion assistant: @caitlinbaber_fp
models: @itsrimshah@brother.models@conniiic@cubecasting@offbless_
sourcing: embroidered jeans- @georgiaaariley Armani grey trousers- @keirapedley
FMP shoot 1, for @retold_vintage
‘Ready to Wear, Again’ is a fashion communications concept which uses my mother’s archived wardrobe to enhance a second life narrative by adding a sentimental angle to the idea of pre-loved shopping.
Clothing has power to embody all sorts of memories, and as emotionally complex beings we often form sentimental attachments to material. This project aims to encourage buyers of second-hand items to appreciate the stories their garments might hold, while supporting sellers in letting go of pieces which can bring new life and new joy to others through fashion.
Each shoot has been tailored as a theoretical campaign for 3 second-hand platforms.
art director + stylist: @claudiaburkework
photographer: @sydneynorahmarie
mua + assistant: @kimkenyoncreative
model: @gracieeeeee._._@brother.models
studio: @spaceatthemill
Gramicci: SS24 hemp collection🪴
such a fun day this semester taking part in an industry workshop to make social media assets for @gramicci_eu
as a team we all contributed to styling and directing decisions towards our outcomes🧃
thank you to @fad.mfi and @gramicci_eu for this opportunity!!
team:
@kimkenyoncreative@livlbrooke@mollywalpole_
FEMWEAR🤍🪷🐢
What a wonderful day it was to style this campaign shoot for an amazing brand! @femwearclothing
FemWear makes garments especially for women’s health issues to create empowerment for being active and being comfortable🫶🏼
Everything is beautifully hand-made to order by Roya too, using sustainable dead-stock materials🌟
Gorgeous shots created by the talented team below:
Brand owner and fashion designer – Roya Rasouli @femwearclothing
Art director and photographer – Rowan Keech @byrowankeech
Director assist/studio assist – Sydney Hatton @sydneynorahmarie
Stylist – Claudia Burke @claudiaburkework
Makeup/hair stylist – Kim Kenyon @kimkenyoncreative
Models –
Maria Babu @_mariababu
Shirley Babu @babu_shirley
Lizi Lloyd @whytelooks
SHEIN THE BIN Publication♻️🗑🧡
welcome to my first ever publication!! the idea is aimed around keeping fast fashion for longer and not chucking it in the bin. the booklet is supposed to be interactive and inspiring to encourage rewearing and restyling, I worked super hard on this so I hope it comes across🥰
#sustainablefashion #fashionartdirection
anticipating unit
