Friday Recap V.34
Different kind of week.
Helped build out @sofiebeancoffee Cart —
another entrepreneur in the house. Shout out @toplinecontracting
Built HeatSheet — a simple hybrid racing leaderboard app
that runs off a Google Sheet.
You’ll see it at this year’s @hybridserieskw events.
If you’re hosting a Halfrox or any hybrid race, check it out.
Would love more testers.
Also been going back and forth with Apple
trying to get Nostalgex on the App Store for tvOS.
Frustrating. We’ve been testing it for weeks and love it.
Hopefully soon.
See you on the next one.
Friday Recap V.33
@worldfitnessproject broadcast keeps leveling up.
The merch hit different this time.
And those rave posters — wish I could’ve seen them in person.
@magiccity.games was the first in-person CrossFit Age Group semi-final and broadcast.
We had to show out. And the team did.
Proud of this one.
Taking a few days off.
See you on the next one.
Friday recap V.32
Big weekend is here
@worldfitnessproject is off and running for London Pro
Merch looks great @corbgraphics
Venue looks great @jimmyhbn
WFP cards are a hit @labratanimation
I’m in Birmingham for @magiccity.games
The merch is sick as always, the venue looks amazing and we are ready to hit the broadcast.
Catch all the action on @floelite
More to share next week
Friday Recap V.31
@worldfitnessproject is a full-on production every single time
So many people behind the scenes making that thing run
Genuinely one of the best crews to work with
@magiccity.games broadcast stuff is coming together
Wrapping that up this weekend
Knocked out some @hybridserieskw merch concepts
Shot a couple video projects
Ended up at Costco with @jackfarlow again!
Building some buzz around @limitlessperformance
Also been editing a video almost entirely with AI
Still kind of blows my mind what you can do with it now
Next week we’re in Birmingham on location.
Another @brute.strength merch drop!
Head to their page to get your hands on these sick tees!!!
I love designing merch! Send me a DM if your competition needs some merch for the next event or you’re looking to amp up your boring gym merch drops!
Fun Fact: I started my first entrepreneurial journey with a shirt company called Amped Apparel. Printed 500 shirts thinking I was gonna change the world. Ended up donating 4 totes full of unsold merch to secondhand shop! Learned a lot lol
#crossfitmerch
Friday Recap V.30
It’s all @worldfitnessproject and @magiccity.games right now.
Two weeks out from both events.
This week was finalizing programs, signage, swag
and locking in broadcast for both events.
Also squeezed in a t-shirt design to support @ariellecsanders
on her road to the CrossFit Games.
And got behind the camera shooting my fit friends at @limitlessperformance
Full week. No complaints.
See you on the next one.
@magiccity.games Merch through the years!
I’ve always loved working on collabs with the team and this year’s merch isn’t any different.
Throwback to some cool pieces!
Shout out @micahshoemaker for big ideas.
If you’re ever looking for merch - hit me up!
Friday Recap V.29
Oh boy. Things are heating up.
I have the opportunity to be the Executive Producer of this year’s @magiccity.games stream. Working around the clock building out the run of show, assets, all of it.
Also doing the same for WFP London Pro. Broadcast assets, social assets, OTP assets, plus signage for the venue Drumsheds in London. Very cool spot. Upset I won’t be there live to see it all go down.
Caught up with the @stiikgolf crew this week. Checked out the progress, sat in on a product shoot.
Created a fun t-shirt design for my son’s championship team. Shout out to them.
Finally got word on a DUNS number to enroll in the Apple Developer Program. More to come on that.
And yes, we officially launched @muell_haus . Thank you all for the kind words. It’s been cool to see the response.
It’s an exciting time to be part of the Haus.
See you on the next one.
Lots going on this week. Let’s get into it.
Quarterfinal content capture with @jackfarlow and @emma.lawson_5 over the weekend. Snapped some pics, put together a short film.
Finished up some merch for @ariellecsanders and @rain_will_bring_flowers
Wrapped the Auctor website.
Officially released Sonoshaus. It’s a macOS app to control your home Sonos system. That one’s been in the works for a while.
Building my own analytics app hooked into Search Console so I can stop paying for Plausible.
Been building a retro channel guide for Plex. That’s coming soon.
Launched the @muell_haus Instagram account.
And I’ve got almost fully autonomous agents running for web design, development, SEO, social content, and video editing. The AI team is getting real.
More next week. See you on the next one.
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#fridayrecap #weekinreview #muellhaus #kreativ #solofounder
Spent the weekend with these two athletes.
Not just incredible athletes, but great humans.
Fun to get behind the camera!
Vlog dropping today on @jackfarlow YouTube channel featuring first time guest @emma.lawson_5
Crazy week. Good crazy.
Started it in Toronto — Muell Haus power weekend with @kmueller19 . We crushed the HR Roadmap tool, and I feel like we’re finally landing the brand. Video on that coming next week.
On top of that — three new shirt designs started.
Quarterfinals this week so I’ll be at the gym getting some content with @jackfarlow
And yeah… I’m fully in on AI. No turning back.
Been building constantly — automations, apps, agents, content. It doesn’t create more time. It just creates more. Ten things running at once, all the time.
I’ve also started meeting with businesses to dig into their processes and see where AI can actually help make things better.
If you run a business and want to chat — hit me up.
See you on the next one. ✌️
