BR&ING

Origin. Rawness. Simplicity understood as quality. 🌿🖤 @e___t___l is a restaurant rooted in seasonal produce and Mexican cuisine — and @designofficefun x @pauladealvaro built a brand identity as uncompromising and layered as the food itself. Three logotype versions drawn from a visual research process around Cholo graffiti lettering, pushed until the strokes border on illegibility. Mystery as a brand concept. A graphic design system that refuses every conventional visual code of Mexican restaurants. ✨ Brand Strategy, Identity & Concept: @designofficefun x @pauladealvaro for @e___t___l Photography: @paurdzlopez #BrandIdentity #GraphicDesign #VisualIdentity #TypeDesign #RestaurantBranding

The traditional brand design pipeline just changed. @colabuniverse and @jane_lysenko created a complete beverage brand from concept to launch assets in a single evening. The project is FOLIA, a non alcoholic elixir based on cold pressed cucumber and cannabis extract. This case study demonstrates how digital production compresses project timelines while maintaining a premium visual identity. The packaging design relies on physical contrast and minimalism. The bottle architecture pairs a heavy glass base with a raw concrete cap. A molded compressed pulp outer shell provides a tactile, sustainable shelf presence. The typography bypasses standard paper labeling, printing direct on glass to keep the layouts clean and reveal the natural liquid color palette. Every promotional asset and product render came from digital generation. There was no physical studio, no photography gear, and no physical prototype. The workflow moved from initial naming to high fidelity packaging visualizations in hours. This methodology shifts the designer from mechanical execution to pure creative direction, altering how agencies test packaging concepts and present brand worlds to clients. The strategy proves that advanced software allows rapid prototyping of high end artisanal branding. It removes the standard friction between industrial design and marketing visualization. The execution is precise, clean, and fast. #branding #packagingdesign #visualidentity #typography productdesign

Padel. Uncompromised. 🎾🖤 @padel.smith was built for the most demanding and discerning players, one expertly crafted racket, designed in Britain and hand finished in Andalusia, turning away from the superficial and mass produced in favour of genuine quality and provenance. @thisawaystudio gave that conviction a visual identity to match. A classic monogram balancing a P with a padel racket silhouette. Sophisticated colour palette, elegant typography, and a quiet confidence reminiscent of the most considered premium brands. ✨ Naming & Brand Identity: @thisawaystudio for @padel.smith #BrandIdentity #GraphicDesign #VisualIdentity #SportsBranding #LogoDesign

The best ideas often start with the simplest shapes. 🌳] Cubby is a brand built on a feeling most of us recognise the expansiveness that comes when you feel genuinely comfortable. When ease creates the conditions for imagination to stretch further than it otherwise would. A world that feels bigger precisely because you feel safe inside it. @sodaa.co developed the naming and brand identity around that essence — rudimentary shapes forming a visual identity as grounded and open-ended as the philosophy behind it. Simple enough to feel immediate. Considered enough to feel lasting. A graphic design system built for comfort, ease and the possibility of everything that follows. 🤍✨ Naming & Brand Identity: @sodaa.co for @cubby.haus #PlayfulDesign #BrandIdentity #VisualIdentity #LogoDesign #GraphicDesign

The neutron sits at the centre of the atom — neither positive nor negative, but essential. ⚛️ It holds everything together. Connects the components. Makes the structure possible. It is the element without which nothing coheres. That’s the idea at the heart of Neutron: a digital intelligence brand focused on organising complexity and bringing clarity to modern information workflows. @abstudio.ab built a visual identity as precise and structured as the concept demands. @mtrani__ developed the motion design to evolve naturally from that foundation- clear, balanced, and built with simple structure and clean transitions that preserve the brand’s character in every frame. Complexity, held at the centre. Clarity, set in motion. 🖤✨ Brand Identity: @abstudio.ab · Motion Design: @mtrani__ #MotionBranding #BrandIdentity #VisualIdentity #GraphicDesign #MotionDesign

Japanese soul. Mexican heart. One brand identity. 🐟🌮 Moises Visuals built Ebisumaru a visual identity as distinctive and considered as the Sushi Nikkei Mexicano it serves and the fact that it’s one of their favourite spots in the city made every detail worth getting right. ✨ Brand Identity: @moisesvisuals for Ebisumaru Sushi Nikkei Mexicano #VisualIdentity #BrandingDesign #LogoDesign #RestaurantBranding #CreativeDirection

Outgrown. Rebuilt. Ready. 🖤 @atla.design knew it was time so they designed a new version of themselves with the same care and intention they bring to every client. The best studios evolve. This is how it’s done. ✨ Brand Identity: @atla.design @jdomito_ #VisualIdentity #BrandingDesign #LogoDesign #CreativeDirection #GraphicDesign

The oral care industry has been thinking too small. 🦷 Most brands stop at the teeth. @itskoppen starts there and keeps going, a natural oral care company built around the entire mouth and everything it takes to keep it genuinely healthy. A brand rooted in natural ingredients and a broader, more considered approach to daily care. @willtuddenham built a visual identity, packaging design system and overall design direction to match that ambition: clean, intentional and alive with the kind of freshness the category too rarely achieves. A live website and products available now, with every touchpoint as considered as the last. 😁🤍✨ Visual Identity, Packaging & Design Direction: @willtuddenham for @itskoppen Photography: @kat_borchart @seanryanpierce · Prop Styling: @laurenwalkup · Product Renders: @kevintomas.work · Website: @lukehoban.co.nz · Web Development: @baggy__studio #NaturalBranding #BrandIdentity #VisualIdentity #PackagingDesign #GraphicDesign

There is a difference between a brand people settle for and a brand people choose. 🛒 Great Value sits in 9 out of 10 American homes which makes it, in many ways, the most present brand in the country. America’s pantry. And with that presence comes a responsibility that goes well beyond price. When you’re in that many kitchens, that many daily routines, that many family meals, you have to earn your place by genuinely helping people live better. @jkrglobal worked alongside @walmart and Walmart Creative to close that gap transforming Great Value from a value proposition into a brand experience. A packaging design and visual identity system built to work seamlessly across thousands of products, clear and flexible enough to be easy to shop, considered enough to make people feel good about what they’re putting in their basket and proud to have on their shelves. Not just great value. A brand that delivers wherever it shows up. 🤍✨ Brand Identity & Packaging Design: @jkrglobal for @walmart #RetailDesign #BrandIdentity #VisualIdentity #PackagingDesign #GraphicDesign

Effortless. Wearable. Quietly confident. 🤍✨ @casafern_ is a clothing brand built around elevated everyday wear — pieces designed for daily life without excess. @temple.haus built a visual identity with the same philosophy. A monogram where C and F are abstracted into a unified symbol structured and fluid, soft and strong, held together in quiet harmony. A mark as considered as the clothes it represents. ✨ Brand Identity & Logo Design: @temple.haus for @casafern_ #BrandIdentity #GraphicDesign #VisualIdentity #LogoDesign #FashionBranding

The new visual identity for @curbburger proves how nostalgia and minimalism can redefine modern fast-casual packaging design. This comprehensive identity overhaul, developed in collaboration with @imcollective.pt , moves away from standard burger branding to establish a highly deliberate aesthetic. Every touchpoint, from the refined logo typography to the custom to-go bags, burger boxes, and greaseproof papers, follows a cohesive structural logic. The studio approach bridges the gap between architecture and graphic design. Ines managed the spatial considerations while Miguel executed the visual systems. This partnership yielded a functional, high-contrast packaging suite that balances practical street food utility with a premium, tactile customer experience. The design avoids common industry tropes, opting instead for clean layouts and a restrained color palette that commands attention on the counter and the street. This system demonstrates that fast-casual branding does not need to be loud to be effective. It relies on precise execution, thoughtful material selection, and strong typographic choices to build brand equity. What is your assessment of the typographic balance on the new boxes? #branding #visualidentity #packagingdesign #graphicdesign #typography

Some projects make you want to use all caps. 🌾 Wild Oats is back, relaunched with @sukle_advertising and KeHE through a complete brand overhaul that covers everything from positioning strategy to visual identity to packaging design. The kind of end-to-end brand work that gets a studio genuinely, uncontrollably excited. The all-caps energy? Entirely earned. ⚡✨ Brand Positioning, Identity & Packaging Design: @sukle_advertising for Wild Oats x KeHE #FoodBranding #BrandIdentity #VisualIdentity #PackagingDesign #GraphicDesign