Logo redesign for Optimista Capital
a crypto venture and prop trading firm operating at the forefront of blockchain finance.
The new mark distills that into two concentric rings split across a horizon line: the outer orbit representing venture and ecosystem, the inner core representing trading and execution. One system. Two forces. Always in motion.
Built for a team of founders, researchers, engineers, and market makers shaping the next era of digital assets.
Grateful to have worked on this one. ◐
#logodesign #BrandIdentity #OptimistaCapital #CryptoBranding #Web3Design #GraphicDesign #Logofolio #VisualIdentity #Rebrand #PropTrading
With a strong ambition to bring something new and fresh into CrossFit, Hyrox, and sport in general, ORION Athletics is built on a clear system where performance meets design-focused, intentional, and stripped to what matters.
More than gear, it’s an identity. A unified expression that allows athletes to train, perform, and belong- with only what serves performance.
.
.
.
.
.
.
.
#art #logo #graphicdesign #logos #logodesinger #branding #brandidentity #behance #minimallogo #logobook #logobranding #brandinginspiration #brandingdesign #contra #dribbble #minimalistdesign #gradient #sport #fitness #sportbrand #fitnessbrand #brandidentity #branddesign #brandnew #brandingideas
Positioned at the intersection of performance, aesthetic identity, and community, ORION aims to stand out in a saturated market by offering more than just equipment.
Orion represents an emblem of belonging for athletes at every level, from beginners to elite competitors.
.
.
.
.
.
.
.
#art #logo #graphicdesign #logos #logodesinger #branding #brandidentity #behance #minimallogo #logobook #logobranding #brandinginspiration #brandingdesign #contra #dribbble #minimalistdesign #gradient #sport #fitness #sportbrand #fitnessbrand #brandidentity #branddesign #brandnew #brandingideas
ORION Athletics is a performance-driven brand focused on CrossFit and functional training accessories, designed to equip athletes with high-quality gear that enhances performance without compromising style.
Starting with core products like finger grips, gym hand grips, and speed skipping ropes, the brand is built to scale into a complete ecosystem including strength belts, knee protection, and eventually a full apparel line.
.
.
.
.
.
.
.
#art #logo #graphicdesign #logos #logodesinger #branding #brandidentity #behance #minimallogo #logobook #logobranding #brandinginspiration #brandingdesign #contra #dribbble #minimalistdesign #gradient #coffeelover #coffeebranding #brandidentity #branddesign #brandnew #brandingideas
A first look at Seltra.
Seltra works in AI-powered product design and prototyping, helping teams take an idea and shape it into something real and ready to build. From defining the interface and user experience to creating flexible design systems, Seltra focuses on making the journey from concept to product feel clear and smooth.
The identity reflects that flow—soft gradients for evolving ideas, balanced with structured forms that bring precision and control.
This is just the beginning.
#Seltra #AIProductDesign #Prototyping #DesignSystems #UIUX #ProductDevelopment #TechBrand #DigitalInnovation #InterfaceDesign #CreativeTechnology #StartupTools #FutureOfDesign
Animating this brand was a truly enjoyable collaboration!
Swipe to explore the animations, and don’t miss the behind-the-scenes at the end.
Neutron is built to organize complexity and bring clarity to modern information workflows.
Inspired by the neutron at the core of the atom, it represents a silent yet essential force, stabilizing and connecting scattered elements into one coherent system.
Designed with a focus on balance, continuity, and precision, this project aims to transform chaos into clarity.
You can check out the full project on Behance, link in bio.
Thank you for your support!
—
ART DIRECTION & GRAPHIC DESIGN : AB STUDIO
MOTION DESIGN : ILYAS EL MATRANI
#brand_design #motiondesign #animation #adobe
#aftereffects illustrator
New brand identity animation created in collaboration with the talented graphic designer @abstudio.ab
The project brought the visual identity to life through clear, balanced motion with simple structure and clean transitions.
The identity was designed by @abstudio.ab who built a strong and coherent visual foundation, allowing the motion to evolve naturally while preserving the brand’s character.
Neutron is a digital intelligence brand focused on organizing complexity and bringing clarity to modern information workflows. Inspired by the neutron particle at the center of the atom, it represents a connecting element that brings different components together into one structured system.
Motion design by : @mtrani__
Brand design by : @abstudio.ab
#MotionDesign #SoundDesign #BrandIdentity #GraphicDesign #LogoAnimation #AfterEffects #Illustrator #Adobe #davinciResolve #Neutron
Auras specializes in human-centered AI, blending human input with evolving algorithms for seamless collaboration between people and technology. By prioritizing adaptability and user experience, Aura creates AI systems that grow with human feedback, fostering a future where technology and humanity thrive together.
Art Direction & Brand Design: Ab studio
Animation & Motion Design : Lahcen assaraje
.
.
.
#LogoDesign #BrandIdentity #VisualIdentity #BrandingDesign #LogoInspiration #BrandDesigner #DesignStudio #CreativeBranding #MinimalLogo #LogoTrend #BrandStrategy #IdentityDesign #GraphicDesigner #BrandInspiration #DesignDaily #TypographyLove #BrandingAgency #ModernLogo #CreativeIdentity #logoprocess
Auras specializes in human-centered AI, blending human input with evolving algorithms for seamless collaboration between people and technology. By prioritizing adaptability and user experience, Aura creates AI systems that grow with human feedback, fostering a future where technology and humanity thrive together.
Art Direction & Brand Design: Ab studio
Animation & Motion Design : Lahcen assaraje
.
.
.
#LogoDesign #BrandIdentity #VisualIdentity #BrandingDesign #LogoInspiration #BrandDesigner #DesignStudio #CreativeBranding #MinimalLogo #LogoTrend #BrandStrategy #IdentityDesign #GraphicDesigner #BrandInspiration #DesignDaily #TypographyLove #BrandingAgency #ModernLogo #CreativeIdentity #logoprocess
