Bruno Oppido

This post features insights from Bruno Oppido, Group Design Director on Nike at Wieden+Kennedy. He goes over using maximalism in design, protecting his teams’ creative voices, embracing failure, taking risks, and the importance of time in craft. 📌 Save this post for reference 🔗 Full library—link in bio 🔥 Drop the word “oppido” in the comments, and we’ll send you a few extra clips from our interview with Bruno Oppido

[NEW PROJECT 1/2] Nike Global Visual Center - In an amazing partnership between Wieden+Kennedy PDX and the Nike Global team, we present the new global visual center that captures the mindset of the athlete who chooses to act without hesitation: Just Do It. Typography, color, photography, and layout come together to convey clarity, emotion, and focus. To ensure consistency across different formats, the Just Do It lockup was developed in three responsive versions, helping highlight athletes and direct attention to what truly matters in each visual. #JustDoIt Client: Nike Inc. Agency: @wkportland ECD: Blair Warren @blair1289 + Caleb Jensen Nike VP Creative Director: @adriano_furtado Group Design Director: Bruno Oppido Designers: @boppido , @eduardotallia , Sophie Van Der Merwe Typography design: Eduardo Tallia Typography production: Future Fonts Photography: @christopherandersonphoto , @theomcinnes , @mahaney_mark Executive Producer: @krystlemortimore Sr. Art Producer: @seegold Design Producer: Sarah Starr Sr. Studio Specialists: Matt Blum Head of Retouching: Frazer Goodbody Retouchers: Shay Platz, Amy Ellars, Greg Radich, Frances Brown

[NEW PROJECT 2/2] Nike Global Visual Center - In an amazing partnership between Wieden+Kennedy PDX and the Nike Global team, we present the new global visual center that captures the mindset of the athlete who chooses to act without hesitation: Just Do It. Typography, color, photography, and layout come together to convey clarity, emotion, and focus. To ensure consistency across different formats, the Just Do It lockup was developed in three responsive versions, helping highlight athletes and direct attention to what truly matters in each visual. #JustDoIt Client: Nike Inc. Agency: @wkportland ECD: Blair Warren @blair1289 + Caleb Jensen Nike VP Creative Director: @adriano_furtado Group Design Director: Bruno Oppido Designers: @boppido , @eduardotallia , Sophie Van Der Merwe Typography design: Eduardo Tallia Typography production: Future Fonts Photography: @christopherandersonphoto , @theomcinnes , @mahaney_mark Executive Producer: @krystlemortimore Sr. Art Producer: @seegold Design Producer: Sarah Starr Sr. Studio Specialists: Matt Blum Head of Retouching: Frazer Goodbody Retouchers: Shay Platz, Amy Ellars, Greg Radich, Frances Brown

[Process & Things] Air Max Day26 - Nature has mastered the art of becoming lighter than air. Creatures adapt and morph to find their own unique ways of flying, just as we found ours: the Air Max. To celebrate its iconic technology on Air Max Day, we’ve drawn inspiration from biology textbooks and the most advanced tech of all: nature itself. - @wiedenkennedy Design: @andriws.vilela & @boppido ECD: @blair1289 + Caleb Jensen CW: @naoaguenthomaz Illustration: @andre_maciel @blackmadre Sr. Studio Specialists: @mattblum Design Producer: Paris Fontes-Michel - #AirMaxDay

Does your graphic design prove that creativity is alive? We want to see it. This year, I’m honoured to be part of the #dandad26 graphic design jury, where I’ll be judging the best creative work from the past year. Be part of the creative excellence legacy by entering your work. #dandad26 #graphicdesign

PROTECT INDEPENDENT PUBLISHING. @plant.rvk.sp for @photo_void 3 years at PLANT and very proud of this project. Entirely graphic design, typography, Illustrations by @joaolinneu , @dudacmrg and @paula_obata 💚 More on @plant.rvk.sp - - #graphicdesign #designsystem #artdirection #visualidentity #designeverywhere #icographica #graphicindex #theddod #digitalarchive #dopedddesign #designinspiration #visuelleuk #dailydialogue #InspoFinds #typosters #bountyhunters_ #itsnicethat #photobook #Photo_void #eyeondesign #photography #typography

(RE)BOOT. CHANGE THE GAME - 2/3 Upcycling and repurposing materials from professional clubs, (re)boot was conceived to eradicate waste in the sports industry. This continuous cycle of deconstruction and reconstruction fueled PLANT's creation of (re)boot's visual identity. The visuals consist of two iterations, each emphasizing specific communication aspects. A poster is initially arranged for optimal image visibility, and then rearranged to reveal the text. This duality mirrors the brand's sustainable approach based on repurposing. Every visual asset was meticulously crafted to convey the brand's ethos. From lockups reminiscent of vintage shirts and sneaker tags to the incorporation of unstitched sports material threads as design elements, each presentation embodies a commitment to sustainability and innovation, inviting others to recognize the potential of repurposing. @reboot.futbol More on @plant.rvk.sp - Creative Agency: @akqa.bloom Design Studio: @plant.rvk.sp 3D: @zebra3dfashion Photography: @sete.pele & @cura__studio Jersey: @justinmensinger Mascot: @freehandprofit Motion & LauchFilm: @cego.video - #graphicdesign #designsystem #artdirection #visualidentity #designeverywhere #icographica #graphicindex #theddod #digitalarchive #dopedddesign #designinspiration #visuelleuk #dailydialogue #InspoFinds #typosters #bountyhunters_ #itsnicethat #reboot #intermiami #eyeondesign #football

(RE)BOOT. CHANGE THE GAME - 1/3 Upcycling and repurposing materials from professional clubs, (re)boot was conceived to eradicate waste in the sports industry. This continuous cycle of deconstruction and reconstruction fueled PLANT's creation of (re)boot's visual identity. The visuals consist of two iterations, each emphasizing specific communication aspects. A poster is initially arranged for optimal image visibility, and then rearranged to reveal the text. This duality mirrors the brand's sustainable approach based on repurposing. Every visual asset was meticulously crafted to convey the brand's ethos. From lockups reminiscent of vintage shirts and sneaker tags to the incorporation of unstitched sports material threads as design elements, each presentation embodies a commitment to sustainability and innovation, inviting others to recognize the potential of repurposing. @reboot.futbol More on @plant.rvk.sp - Creative Agency: @akqa.bloom Design Studio: @plant.rvk.sp 3D: @zebra3dfashion Photography: @sete.pele & @cura__studio Jersey: @justinmensinger Mascot: @freehandprofit Motion & LauchFilm: @cego.video - #graphicdesign #designsystem #artdirection #visualidentity #designeverywhere #icographica #graphicindex #theddod #digitalarchive #dopedddesign #designinspiration #visuelleuk #dailydialogue #InspoFinds #typosters #bountyhunters_ #itsnicethat #reboot #intermiami #eyeondesign #football

MODERNISTA. PRODUTORA BRASILEIRA. The visual identity of the Modernista production company is a tribute to Brazilian popular culture. PLANT has developed a visual language that reflects the unique Brazilian version of Modernism. Drawing inspiration from music, architecture, cinema, design, and especially from iconic products that have become symbols of Brazilian popular culture, such as Bala Chita, Guarani, and Piraquê — products that are part of the essence of Brazilian culture and now form an integral part of the Modernista identity. This fusion has resulted in a unique brand that expresses Modernista's deep connection to the national DNA. Gilberto Gil once said that his music was a blend of Beatles and the Afro-Brazilian instrument berimbau. And that's how the new Modernista brand is: less Bauhaus, more Bala Chita. More on @plant.rvk.sp PLANT TEAM: @boppido @dudacmrg @joaolinneu @paula_obata Photography: @jorgelepesteur Website: @programatorio Motion: @vinicius.kos MODERNISTA @modernistasp @thealelucas @marcelomonteiro @andre.inacio Simone Ferreira Giorgio Bruno Bruna Dutra Augusto Medeiros Gustavo Gurman Matheus Paulelli Monica Silva Antonio Marcos Melo Theo Casadei Gabriel Carneiro - #graphicdesign #designsystem #artdirection #visualidentity #designeverywhere #icographica #graphicindex #theddod #digitalarchive #dopedddesign #designinspiration #visuelleuk #dailydialogue #InspoFinds #typosters #bountyhunters_ #itsnicethat #modernism #modernista #eyeondesign #berimbau #chico

LESS BAUHAUS. MORE “BALA CHITA”. PLANT for @modernistasp - #graphicdesign #designsystem #artdirection #visualidentity #designeverywhere #icographica #graphicindex #theddod #digitalarchive #dopedddesign #designinspiration #visuelleuk #dailydialogue #InspoFinds #typosters #bountyhunters_ #itsnicethat #modernism #modernista #eyeondesign #berimbau #chico

PLANT for @annstudios Ann Massal. On love, violence and the lack of it. More on @plant.rvk.sp PLANT TEAM: @dudacmrg @joaolinneu @paula_obata @jin.tonica @boppido Photographs & Texts: Ann Massal . #graphicdesign #bookdesign #artdirection #bookcover #photography #designeverywhere #icographica #graphicindex #digitalarchive #dopedddesign #designinspiration #InspoFinds #typography #bountyhunters_ #eyeondesign

PLANT for @unitednations 1/3 During the UN Water Conference 2023, advertising agency Publicis Groupe Benelux has created a range of conceptual products that envision what consumption could look like in a world with less water. Commissioned by Publicis to show consumers what life might be like in a water-scarce future, PLANT developed the visual identity and packaging for the Drop Store brand. We explored the concepts of over-transparency and over-information for the products developed by Publicis. More on: @plant.rvk.sp . Creative idea: Publicis Groupe Benelux Brand Identity & Packaging Design: @plant.rvk.sp 3D Modeling: @leandrobeltran . #graphicdesign #designsystem #artdirection #visualidentity #designeverywhere #icographica #graphicindex #theddod #digitalarchive #dopedddesign #designinspiration #visuelleuk #dailydialogue #InspoFinds #typosters #bountyhunters_ #submitsystem #packing #visual #eyeondesign #wateraction #actnow #UNWaterConference