A new @vice logo ID for @vicetv by the one of a kind @ellard_devane .
Ellard uses a technique called Strata-cut animation, a form of claymation in which a long bread-like loaf of clay is internally designed with varying imagery, then sliced into thin sheets. He then uses a camera to shoot a frame for each cut of the loaf, eventually revealing the movement of the internal images within.
Thanks for the amazing team @vicedesignstudio
Sound Design by @bearnrd
