Jenny Borland, the “hustler-dealer” behind the New York gallery Jenny’s, has no gallery Instagram—just her personal account,
@jennykaraoke , with “NYC BABY” in the bio. In Artforum's May issue, Gracie Hadland grabs martinis with Borland to ask how a gallery founded (with Mathew Sova) on a whim—“if this fails we can turn it into a bar or a flower shop”—became a vital part of the downtown scene. The answer has to do with closing the distance between dealer and artist, and refusing every instinct toward professionalization, while staying glued to the social fabric: "If you don't participate in it, you're nobody. But it's fucking exhausting."
Link in bio.
Images:
––Jenny Borland’s business card, 2023. Designed by Irina Cocimarov.
–Pentti Monkkonen, Hair Nails (pink), 2016, wood, sand, acrylic, aluminum, and plexiglass on canvas, 49 × 85”. From “Pentti Monkkonen: Mur Murs,” 2016, Jenny’s, Los Angeles. Photo: Jeff McLane.
–View of “Sex is [Censored] Part 3 Le Pissoir du La Perle,” 2022, Jenny’s, New York. Photo: Joerg Lohse.
–View of “Miriam Laura Leonardi: Exhibition with View,” 2022, Jenny’s, New York. Photo: Carter Seddon.
@gracies__office
@jennykaraoke
@penttigram
@mll97_maladie
#JennyBorland
#MathewSova
![Jenny Borland, the “hustler-dealer” behind the New York gallery Jenny’s, has no gallery Instagram—just her personal account, @jennykaraoke, with “NYC BABY” in the bio. In Artforum's May issue, Gracie Hadland grabs martinis with Borland to ask how a gallery founded (with Mathew Sova) on a whim—“if this fails we can turn it into a bar or a flower shop”—became a vital part of the downtown scene. The answer has to do with closing the distance between dealer and artist, and refusing every instinct toward professionalization, while staying glued to the social fabric: "If you don't participate in it, you're nobody. But it's fucking exhausting."Link in bio.Images:––Jenny Borland’s business card, 2023. Designed by Irina Cocimarov.–Pentti Monkkonen, Hair Nails (pink), 2016, wood, sand, acrylic, aluminum, and plexiglass on canvas, 49 × 85”. From “Pentti Monkkonen: Mur Murs,” 2016, Jenny’s, Los Angeles. Photo: Jeff McLane.–View of “Sex is [Censored] Part 3 Le Pissoir du La Perle,” 2022, Jenny’s, New York. Photo: Joerg Lohse.–View of “Miriam Laura Leonardi: Exhibition with View,” 2022, Jenny’s, New York. Photo: Carter Seddon.@gracies__office@jennykaraoke@penttigram@mll97_maladie#JennyBorland#MathewSova](https://sp1.picnob.com/p/pt_6727393031502549311117_0_14d26b784b8632d830f38d16806d30a0.jpg?o=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&h=71a879ba5a6fbdefe5c3ffd400e2a1b0)
