Area of Practice

@areaofpractice

The design consultancy of @KevinBrainard & @CybeleGrandjean
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Found #fromthearchives #TestPrints #TheWildParty The #musical circa 2000 —> book, lyrics, music by #AndrewLippa My very first “real” photoshoot… #Photography 📸 by the legendary @ellenvonunwerth at Nell’s on W14th #NYC transformed into a #1920 #speakeasy The energy was palpable. Free flowing champagne—and eventually — @Prince #sexymotherfucker blew the roof off. Original Cast (pictured) : @briandarcyjames @pepamama tayediggsinsta @idinamenzel #toddanderson @jamesdeliscobeeks @kevincahoon @joycechittick @officialjencody #charlesdillon #KenaTangiDorsey @fefinley7 @iseesoundjeff #CollenHawks #PeterKapetan #LawrenceKeigwin @alix.korey #CharlieMarcus #KristenMcDonald @mcleodonstage StevenOchoa @stevepasquale @megansikora RonTodorowski AmandaWatkins Producer—and Best Client Ever: @jseller CD: @jdrewhodges AD: @kevinbrainard Agency: @spotco #spotdesign #offbroadwaymusical #broadway #broadwaymusical #broadwaymusicals #briandarcyjames #IdinaMenzel #JuliaMurney #tayediggs @bygonebroadway #fromthearchive #andrewlippawildparty #keyart Cast: Todd Anderson, James Delisco Beeks, Kevin Cahoon, Joyce Chittick, Jennifer Cody, Taye Diggs, Charles Dillon, Kena Tangi Dorsey, Felicia Finley, Jeff Gardner, Collen Hawks, Brian d’Arcy James, Peter Kapetan, Lawrence Keigwin, Alix Korey, Charlie Marcus, Kristin McDonald, Raymond Jaramillo McLeod, Idina Menzel, Julia K. Murney, Steven Ochoa, Steven Pasquale, Megan Sikora, Ron J. Todorowski, and Amanda Watkins
16 0
2 years ago
Super-excited to share the final #bookjacket design for #Nephew The follow-up to #BUCK by @nytimes #bestseller✊@mkasante ✊ WILL BE PUBLISHED: May 21, 2024 🙏 Thanks to MK & @stephenbrayda for the commission 🙏 #bookdesign #bookcover #bookcoverart #bookstagram #handlettering #handlettered #lettering #typography #typophile #mkasante @harperartdept @amistadbooks @kevinbrainard
20 0
2 years ago
Super-excited about this first set of images released for @pac_nyc Inaugural Season! #CATS A reimagining of the iconic #Musical set in #Underground #Ballroom Scene 📸 @jai.lennard #Choreography —> @omari_wiles @arturo_thaengineer #catsmusical #broadway 👏 @houseoforicci @miyakemugler.official 👏. Shown —> @jwestdabest2 @yif_chen_ @jhenedareaper Next-Up —> @regulargill @princessofchinatown @nigel_rampersaud_ Creative Direction—> @kevinbrainard @areaofpractice Producer —> @marycahillphotoeditor PAC Identity —> porto_rocha
22 2
2 years ago
The Young Ones identity champions “Young,” embracing the spirit and irreverence often associated with youth. While most identities rely on a single type family, our visual language—our seemingly infinite typographic palette—celebrates the diversity of our audience. #Identity 2023 #YoungOnes student competition for @theoneclubforcreativity —> Call for Entries Open Now —> Case study —> Link in Bio —> More to come —> Tons of ❤️❤️❤️ and a very special 🙏 THANK YOU 🙏 to all the #typographers and #TypeFoundries that supported and contributed to the identity. @abcdinamo @JangsMullerTypeFoundry @grillitype @waxstudios @fun.weirdo @danielbrokstad @chichi.chao @rishabhgandhi @ecalmatd @emigrefonts #font #fontdesign #fontdesigner #typeface #identitydesign #brandidentity #type01 #branding 🎨@areaofpractice @kevinbrainard @lindseychiz
54 5
3 years ago
Just a sample of the 33 #Typefaces & 241 #Fonts that we used to design the identity for the #2023 #YoungOnes student competition for @theoneclubforcreativity Call for Entries Open Now. Lots more to drop soon! Tons of ❤️❤️❤️ and a very special 🙏 THANK YOU 🙏 to all the #typographers and #typefoundries that supported and contributed to the identity. @abcdinamo @JangsMullerTypeFoundry @grillitype @waxstudios @fun.weirdo @danielbrokstad @chichi.chao @rishabhgandhi @ecalmatd @emigrefonts #font #fontdesign #fontdesigner #typeface #identitydesign #brandidentity #branding 🎨@areaofpractice @kevinbrainard @lindseychiz Students Open for Entries:
42 4
3 years ago
TB: Jason Miller’s #thatchampionshipseason #theatreposter #theaterposter #conceptual #conceptualphotography #artdirection #design for @wcplayhouse 📸 @andrewfrenchphotographer @andrewfrenchworkshops @areaofpractice #nofilter #nofilterneeded
4 0
3 years ago
Honored—and excited—to be part of the amazing jury for the #2021 #oneclub #youngones competition! YOUNG ONES 2021 FINAL DEADLINE: APRIL 9 11:59PM This is it, creative students of the world (and everybody who knows one)! This Friday, April 9 at 11:59 PM PT is your last chance to enter Young Ones 2021! The Young Ones ADC competition offers students the chance to earn an ADC Cube by competing in the same disciplines and categories as the ADC Annual Awards. To qualify for entry, national and international college students must be enrolled in an accredited undergraduate or graduate college program, or other program approved by The One Club's Education Department. Submissions to the competitions are judged based on creativity and originality. Winners are awarded during the Young Ones Education Festival, held each May in New York City. THE JUDGING PROCESS A group of international creative professionals and educators will select the winning submissions of the Young Ones Student Awards. JUDGING CRITERIA The judges are looking to reward work that is smart and compelling. Within the context of the competitions, they are asked to look at the range of submitted entries side-by-side to determine what rises to the top. All finalists will receive a one-year One Club Membership and featured in The One Club for Creativity archives. For the Young Ones Brief Competition, One Show Pencils & Merit Certificates will be awarded. For the Young Ones ADC Competition, ADC Cubes & Merit Certificates will be awarded. For the Young Ones Portfolio Competition, Portfolio Trophies will be awarded. NO PHYSICAL MATERIALS NEED TO BE SENT. ALL ENTRIES WILL BE JUDGED DIGITALLY. Any last-minute questions? Drop a line to [email protected] and we will do our best to answer them! #theoneclubforcreativity #adc #adccube #adccompetition #artdirectorsclub #graduate #undergraduate #Student #studentcompetition #advertising #branding #communicationdesign #illustration #motion #film #designforgood #experientialdesign #fashion #industrialdesign #interactive #photography #packagingdesign #productdesign #publicationdesign #spatialdesign #typography
39 0
5 years ago
On the heels of an #insurrection — an attempted #coup in our nations capital by #MAGA supporters incited to commit violence by @realdonaldtrump ‘s 30,500+ lies—and baseless claims of #electionfraud. And… On the eve of the inauguration of 👏 #JoeBiden 👏 and our first #FemaleVicePresident #KamalaHarris 👏 the capital remains on #lockdown with unprecedented security measures—because words matter, the actions of our nation’s leaders matter. @itsnicethat reviewed the #zine @areaofpractice designed for and with @will_mebane Thank you 🙏 @jennysbrewer @aylaangelos for featuring—what we believe—is an important documentation of a dark stain in America’s history. Link in Bio Excerpt below... "Trump’s presidency began in 2017 and the years proceeding it were something of a whirlwind—to be polite. Rally after rally, soon the world would realise how great an impact this ex-business man was to have on his followers, followers who’d attend in great numbers and reel support of the new president’s dangerous ideologies. On the afternoon of December 8 that year, photographer William Mebane drove from Fair Hope, Alabama to document a Trump rally in Pensacola, Florida. “Earlier that week, I’d been on assignment to photograph a political rally for Roy Moore,” he tells It’s Nice That, noting how he was running in a special election against the Democrat Doug Jones, to fill the Senate seat that was vacated by then-US Attorney General Jeff Sessions. “I was not on assignment when I went to the rally. I decided to go because I wanted to see it for myself, and to photograph what happened at these gatherings; to hear what the president had to say, and to see who showed up to support him...” —Ayla Angelos @cybelegrandjean @kevinbrainard @vanriperarchives @abcdinamo @newspaperclub #trumprally #photography #documentary #documentaryphotography #typography #typographic poster #typographicdesign #zines #design #graphicdesign #books #poster #typeface #font #Prophet #newspaperclub #newspaper #newspapers
72 1
5 years ago
39 0
5 years ago
Thanks to @thedailyheller for the intelligent and thought-provoking review of the #zine @areaofpractice #designed for #photographer @will_mebane Thank you @thedailyheller @print_mag 🙏🙏🙏 Link in Bio "'Now that the election is decided, there must be a period of reflection and healing. That's where this publication fits in. The photojournalist William Mebane's 'Pensacola, FL. 12-8-2017' is a zine that documents the civil divisions he saw at a Trump rally in Pensacola a year after the 2016 election. 'I went to the rally because I wanted to see for myself what happened at these gatherings,' he writes in the foreword to this unbound collection of folded pages, 'to hear the messages and see those who showed up to support President Trump.' To his surprise he 'didn't expect to be demonized by the president, to fear for my personal safety, or to hear the most powerful man in the world attack the first amendment.'” —Steven Heller @cybelegrandjean @kevinbrainard @vanriperarchives @abcdinamo @newspaperclub #trumprally #photography #documentary #documentaryphotography #typography #typographicposter #typographicdesign #zines #design #graphicdesign #books #poster #typeface #font #Prophet #newspaperclub #newspaper #newspapers
35 0
5 years ago
William Mebane / 12-8 2017 On the eve of what I hope is the beginning of the end of Trump, I wanted to share a recent project, a #zine that @areaofpractice designed for @will_mebane In December of 2017, photographer William Mebane documented a #Trump rally in #Pensacola #Florida Personally moved by and fearful of what he’d seen and heard, William withheld the content for almost three years. This 64-page tabloid—designed to work as a #photobook and a collection of #posters—documents the event through images, quotes, and a short story by the filmmaker Tim Sutton. Sunday, September 13, 2020, “President Trump held his first indoor rally in nearly three months, ignoring Nevada’s social-distancing rules and drawer the ire of the state’s governor.” —WSJ Nevada Governor Steve Sisolak wrote about the President on Twitter on Sunday, “To put it bluntly: he didn’t have the guts to make tough choices—he left that to governors and states. Now he’s decided he doesn’t have to respect our state’s laws. As usual, he doesn’t believe the rules apply to him." @cybelegrandjean @kevinbrainard @vanriperarchives @abcdinamo @newspaperclub #trumprally #photography #documentary #documentaryphotography #typography #typographicposter #typographicdesign #zines #design #graphicdesign #books #poster #Prophet #newspaperclub #newspaper #newspaperstrips
51 4
5 years ago
🇮🇹 Amazing Job Alert 🇮🇹 Posted @withregram@louisefili Do you like lettering, package design, and gelato? We are now accepting applications for a Junior Designer position at Louise Fili Ltd. . Excellent hand-lettering skills and strong attention to detail are a must, along with proficiency in the Creative Suite, particularly Illustrator, Photoshop, and InDesign. Experience in package, book, and web design is a requisite, as is one to two years experience (preferably in a design studio). . Initial weeks may be offsite (but still local) and possibly part-time, transitioning into a full-time position in our Manhattan studio. . Please email a pdf of your work (10 MB max) or a link to your website, along with a cover letter and resume to [email protected] #design #designer #lettering #handlettering #typography #packsgingdesign #italian #louisefili #apprenticeship #refined #craft
36 1
5 years ago