Old-fashioned cold calls seem a rarity nowadays, but that’s exactly how Jamie von Klemperer, president of Kohn Pedersen Fox (KPF) (
@kohnpedersenfox ), landed the commission for the firm’s latest supertall in New York City.
“I found out through some gossip who had bought the site,” von Klemperer recalls. “So I reached out to say, ‘I understand that you’re thinking about a mixed-use tower. Give us a call.’” He admits it was an unusual tactic, but von Klemperer knew the parcel in question all too well. The vacant lot at 520 Fifth Avenue, just around the corner from KPF’s Manhattan office, had been the focus of a feasibility study for a hotel, later abandoned, with a previous client. To von Klemperer’s delight, the new owner—developer Mickey Rabina—returned his call with something different in mind.
Architects and developers are often guilty of overusing the term mixed-use. Planting a penthouse atop an office building or positioning retail on the ground floor of an apartment complex hardly warrants the description, but the program of 520 Fifth Avenue indeed justifies it. KPF, responsible for the project’s core and shell, managed to tightly pack a slender, arch-laden tower with a four-story social club, residential amenities, and retail alongside 25 levels of leasable office space and 37 floors of apartments—all on a site that, at 10,625 square feet, isn’t much larger than three side-by-side tennis courts.
Read more about this new addition to Manhattan's skyline at the link in our bio.
Words by Leopoldo Villardi (
@leopoldovillardi )
Photos © Raimund Koch (
@raimund.koch ) (1, 3, 4); Gieves Anderson (
@gievesanderson ) (5);
Image © Binyan (2)
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