Ayala Malls (
@iloveayalamalls ) has grown over time, with each mall developing its own identity. This created the need for a more unified design system, leading to a rebrand that establishes a clearer hierarchy and shared visual language across all touchpoints.
I had the chance to work closely with And A Half (
@andahalfph ) as part of their design team on this project. Under their creative direction, we identified typography and illustration as key elements in tying the system together. I then worked with the team to design and develop the custom typeface.
A hallmark of Ayala Malls is its expansive, vibrant spaces, from activity centers and gardens to areas for art and culture. 🌱🌿 Our key visual, Enriching Spaces, draws from the organic forms and flowing architecture found throughout the malls, from open courtyards and garden pathways to curved facades and light-filled interiors. These shapes come together in dynamic compositions that reflect how spaces evolve as people gather and connect.
From this, we developed Ayala Display Sans and Ayala Sans, a typeface family that echoes this sense of movement and openness through sculpted contours, soft angles, and balanced proportions. Rooted in humanist influences and refined with a contemporary sensibility, the design feels warm, approachable, and timeless.
The family includes two styles, each available in three weights: Regular, Bold, and Black.
Visit the full project at 🔗 and-a-half.ph
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CREATIVE DIRECTION - And A Half
TYPE DESIGN - Jo Malinis, Jad Maza
BRAND IDENTITY - BJ Abesamis, Petra Gana, Jayrene Cruz, Tim Lopez, Mark Andres, Jo Malinis, Jad Maza
