Despite being fresh off the plane from London, Ameli Lindgren (
@amelilindgren ), the founder of Nordic Poetry (
@nordicpoetry ), had no time to worry about jetlag. There were boxes of clothes to be steamed, private clients to be consulted with and many pictures to be taken. Rita Melssen and Jordan Beckett, owners of SAAD (Studio of Art Archive and Design), the Dumbo studio where the week-long Nordic Poetry pop-up took place, led us into the warehouse.
Coming off the back of dressing Margot Robbie in archival Vivienne Westwood for Emerald Fennell’s Wuthering Heights press tour, the buzz behind Nordic Poetry’s New York event was palpable. Azna May’s (
@aznamay ) casual photographs of Charli XCX, Sombr, Lily Allen and Gabriette have lifted the pink wall of Nordic Poetry’s East London storefront to a near cult-like status. To be in front of the pink wall is to be in proximity to both the moment and to temporal transcendence.
As Ameli showed me the men’s collection, she paused on each item to offer an anecdote. “This is from the 80’s but the tag has been replaced,” she says, referencing the Stone Island boiled wool tags. I peered at the thread to look at the drop stitch at the North and South points of the tag’s compass, indicative of an authentic item. With 25 years of experience, Ameli’s authentication process involves meticulously checking tags, zippers and stamping to locate the exact year of production. She then searches for the accompanying runway picture.
Words by
@sophietherat_
Edited by
@htbt01 
