SALT

Across land and ocean food systems, we’re seeing expectations change. Producers and companies aren’t just asked to produce. They’re expected to explain what they do, why it matters, and how it’s done. The companies working on sustainable farming, aquaculture, regeneration and resource stewardship are often doing complex, technical work - but little of this actually arrives with their target customers. This is what we solve. Enabling brands to articulate what they do clearly, confidently, and in a way that stands up to scrutiny. We build brands for the people changing how the planet is farmed, fed and regenerated. #JustAddSALT

“My first few concepts were way off - too literal, too safe. Then one night I was cooking, reached for the salt, and realised what was missing. The logo needed to be like seasoning: the final touch that makes everything come alive without shouting for attention.” — @hey_im_anandi , Creative Director Each letter in the bespoke symbol represents its own ‘essential’ essence. 🌀 ‘S’ ~ fluid and organic 🧱 ‘A’ ~ ambition and stability 📏 ‘L’ ~ vertical and minimal ⚖️ ‘T’ ~ balanced and precise Designed to resonate. Designed to last. #JustAddSALT

Alaska holds more coastline than the rest of the United States combined. Along it, a quiet transformation is underway. Farmers, researchers, and local communities are building a regenerative seafood sector focused on shellfish and kelp cultivation. The goal is ambitious: develop a sustainable mariculture industry that supports Alaska’s economy, environment, and coastal communities for the long term. This isn’t extractive growth. It’s restorative by design: Kelp forests capture carbon and buffer ocean acidification. Shellfish farms filter and clean surrounding waters. Together, they form the backbone of a climate-positive coastal economy. From training programmes and research projects to community-led farms, Alaska is positioning mariculture as both an economic engine and a climate solution. The state’s cold, nutrient-rich waters make it one of the most promising regions in the world for ocean farming. The work here signals what’s possible when ocean health and local livelihoods grow together. We were lucky enough to be on the forefront of telling this story: link in bio #JustAddSALT

The best work happens when everyone knows what to do and is convinced of why they’re doing it. When the team around the table shares one goal; to understand, to refine, to build something that lasts. Our work sits across three core focus areas: • Strategic market insight + brand foundations • Go-to-market, product + positioning strategy • High-quality branding + media work But we don’t believe in one-size-fits-all. Whatever your brand needs: just add SALT. Get in touch with our founder @moritzrenemueller for a chat on how to reach that next level. #JustAddSALT

“Working with SALT was a game changer for Seatopia. The team dove deep into our brand (and our industry) and surfaced with design solutions that felt both razor-sharp and unmistakably “us”. — James Arthur Smith, CEO & Founder, @seatopia

🔵 The situation: Brilliant founders and their tech teams often have their product figured out and ready to scale. They’re positioned for growth, the technology is solid, and the market need is clear. Most are ill-equipped to onboard external marketers who don’t understand the niche. They don’t have the time, capacity or patience to train agencies in the complexities of their field. And without that fluency, the story never lands the way it should. 🔵 The solution: A team that doesn’t just handle branding and comms, but actually understands the industry - the science, the systems, the context, the nuance. The CREST programme, in association with @hatch.blue , was built to support Start-Ups in all elements of their Go-to–Market Strategy (Market Insights, Funding Strategy, Investor Advisement and Marketing). SALT was initially brought in to build the CREST brand, and through that work, a partnership was formed. The companies CREST aimed to support needed more than advice. They needed a marketing team that understood their industries, their technologies and their audiences. SALT was officially onboarded to deliver bespoke brand and marketing services to full cohorts of founders. Since then, we’ve worked with people reshaping the carbon landscape, award-winning pioneers in seaweed, sea urchin ranchers, niche seafood distributors, hemp supply-chain innovators and so many more. Are you a start-up? Do you have a product your friends struggle to understand - never mind your customers? Are you looking for a marketing partner that feels like an extension of your own thinking? Then you’ve landed in the right place. Let’s talk. #JustAddSALT

Greece has been shaping the future of Mediterranean aquaculture for more than four decades. What began in the early 1980s with small coastal farms has grown into one of Europe’s most established sea-bass and sea-bream industries, built on clear waters, deep maritime heritage and a culture where food and place are inseparable. @kefalonia_fisheries is part of that story. Established in 1981 on the island of Kefalonia, they’ve become known for pairing traditional knowledge with modern, controlled production systems. Their focus on traceability, environmental responsibility and premium quality has made them a benchmark for what responsible Mediterranean aquaculture can look like - based on tradition, built for global markets. We travelled to Kefalonia to capture this connection between food, culture and coast for our Rooted in Flavour series. The stories behind what we eat matters, and Kefalonia are very much a part of that. Watch this space. #JustAddSalt #RootedInFlavour

Across land and ocean food systems, everything is connected. Soil affects water. Water shapes the ocean. The ocean feeds the land through our planetary water cycle. When one part weakens, all are affected. That’s why we focus here; to shine a light on the companies working hard to keep those systems in balance. The holistic context is essential to create an equilibrium in which we all can thrive. #JustAddSALT

Within coastal food systems, smarter models are emerging: where impact, production, and trade align. @coast4c is leading that change, building the world’s largest supply of regenerative seaweed to benefit the four Cs of Community, Commerce, Conservation, and Climate. Their approach connects small-scale farmers with global markets, creating a dependable supply of responsibly sourced seaweed that’s traceable, ethical, and competitively priced - proving that regeneration and economic growth can go hand in hand. We: • Built out their brand architecture - creating the visual system that feels as connected as applicable. • Created their website design and build - giving their vision a digital home that reflects both impact and scale. • Ran a social campaign - amplifying their message when they were selected as a finalist for @earthshotprize 2024. Working with the Coast 4C team was an honour. We believe deeply in what they’re building, who they are, and the future they represent. Everyone has a story. Let’s find yours. Book a call. #JustAddSALT

Everything essential begins simple. Salt keeps life in balance: preserving, enhancing, sustaining. It’s everywhere: in oceans, in soil, in us. Without it, systems fail. With it, they thrive. That’s what SALT is built on: the essentials. Originality, truthfulness, and thoroughness. We’ve learnt that the smallest, most thoughtful elements can change how the world feels about an idea, and how that idea endures. As we say; just add SALT. #JustAddSALT

@rareearthglobal in short: one crop, multiple high-value applications, and a pathway to lower-carbon, higher-performing global industries. Their goal is to develop low-carbon inputs for some of the highest-impact industries on the planet. Using industrial hemp, they produce carbon-negative cement additives and high-performance plant proteins for aquaculture, each designed to replace legacy materials that are resource-intensive, volatile, and environmentally costly. Their integrated supply-chain model enables farmers and processors to grow and manufacture hemp at scale, while giving industry partners consistent, reliable, and traceable materials. Working 👏 With 👏 People 👏 Like 👏 This Find their work on our website. #JustAddSALT

“We are at a crossroads, with humanity draining the life from the ocean.” - David Attenborough The world’s seafood story has shifted. For decades our oceans were the primary source of fish, shellfish and aquatic life. But today most of what lands on our plates comes from a farm - not the wild. According to Food and Agriculture Organisation of the United Nations (@fao ) - data, farmed aquatic animals now surpass wild-caught harvests globally. We have a passion for this story. We’ve collaborated with innovators and sustainable farmers in the aquaculture space long enough to know this story hasn’t fully been told. We’ve quietly been working on something breathtaking in the background. For now all we can say - watch this space. #RootedInFlavour