AAJA

Thinking extra? We got you covered. 🧀 @chefreillymeehan @biltmorefashionpark @tasmiak @aaja.studio #somethingextra #customfabrication #booklaunchparty #letsbashevents #arizonaevents

Most brands come to us with a brief that says: “We want something elegant. Maybe some florals. Our budget is flexible.” That’s not a brief. That’s a vibe. And a vague brief means your designer guesses - and guessing costs time, money, and usually the vision. Here’s what a good brief actually includes: 01. The feeling you want guests to walk away with Not the décor. The emotion. Elevated? Intimate? Surprising? Start there. 02. Who’s in the room and why it matters Your guest list shapes everything - the flow, the scale, the tone, the details. 03. Three references. Maximum. Not a mood board with 200 pins. Three images that capture something close to what you mean. Quality over quantity. 04. Your real budget Not the number you think sounds reasonable. The actual number. We can only work with what’s true. 05. What success looks like the day after Is it coverage? DMs? A client who signed? Knowing the goal shapes every design decision. The brands that get the best results are the ones who come prepared. That’s what we’re here to help you do. At aaja, we design brand experiences from brief to final execution: launches, pop-ups, dinners, activations. Photo: @studioneiheisel Table styling for @desertdesignweek @bohemyhouz

Event planner. Event designer. They sound the same. They’re not. A planner keeps your event running. A designer makes your event matter. One manages the logistics. The other manages the experience - the feeling, the story, the moment guests walk in and know this brand is different. Both have value. But if you’re a brand investing in a launch, an activation, a pop-up, or a curated dining experience 0 and you want people to feel something and talk about it after - you need a designer, not just a coordinator. That’s what we do. We don’t just execute events. We design brand experiences from concept to final execution - so every detail tells your story. ↓ Save this if you’re still figuring out who to hire for your next event. #eventdesigner #eventplanner #brandactivation #experientialmarketing #eventdesign

Most brands treat their launch event like a checkbox. Book a venue. Order some florals. Send the invites. And then wonder why it didn’t land the way they imagined. Here are 5 mistakes we see brands make over and over when planning a product launch event: 01. Booking the venue before defining the experience The space should serve the vision, not the other way around. 02. Treating décor as the strategy A pretty room isn’t a brand experience. Guest journey comes first. 03. No content moments built in Shareable moments don’t happen by accident. They’re designed. 04. Starting production 2–3 weeks out Good vendors are gone. Custom builds get cut. The vision gets watered down. 05. Hiring a coordinator instead of a designer Coordinators manage timelines. Designers shape experiences. Not the same job. If any of these hit close to home - your next event can look different. At aaja, we design brand experiences from concept to execution. let’s talk about your next launch. #productlaunch #eventdesign #brandactivation #experientialmarketing #launchevent

A Little Bit Extra for Phoenix 🌵with @desertdesignweek Designed a custom signing platform and built out a “bookshop” for Chef Reilly’s @chefreillymeehan Phoenix book tour stop - one of those projects where concept meets community. Getting to collaborate with local artists + designers and see everyone show up for it… that’s the best part. Rentals and fabrication @letsbashevents Rentals @epicpartyteam Venue @biltmorefashionpark Printing @impactprintingaz Florals @thewildflowersaz Food @blancotacostequila Bar @empress1908gin @eatzinburger Espresso bar @caffioespresso Gelato cart @frostgelato Video by @twokeii

I don’t usually take on weddings - but when @ashleypcooper sent over her design deck, I knew immediately. The taste, the intention, the details… it all just clicked. So I said yes to her rehearsal dinner - and got to bring this vision to life from the ground up. From steaming linens to setting every last menu, candle, and stem - this day was all about the quiet, behind-the-scenes build that makes the magic feel effortless. Proof that when the aesthetics align, you lean in ✨ Content creation and production assist @raya.asf Linens @bbjlatavola Florals @thewildflowersaz Rentals @letsbashevents @brighteventrentals Culinary team @atlastacatering Graphic Design @gridphx @abigailspong Prints @impactprintingaz #eventdesign #creativedirection #tablescape #arizonaevents #eventproduction

Built alongside an incredible group of creatives, this night for @chefreillymeehan was all about thoughtful details and meaningful moments. From custom stir sticks to a shrimp cocktail ice sculpture, bespoke cocktail markers, and take-home playing cards - nothing was accidental. Flowers by @lasenteur.nyc Food by @sethboylan Cake @tipsyandbaked Ice sculpture @okamotostudio Stir sticks @madebymadidesignco Decor and plateware @crateandbarrel Venue @sommwhere Video @twokeii

Adding some whimsy to your Wednesday. ✨🧀 @biltmorefashionpark @tasmiak @aaja.studio #somethingextra #customfabrication #booklaunchparty #letsbashevents #arizonaevents

@chefreillymeehan needed something EXTRA….so we built it. 🧀👏🏼✨ @biltmorefashionpark @tasmiak @aaja.studio #somethingextra #customfabrication #booklaunchparty #letsbashevents #arizonaevents

small-scale doesn’t mean less detail. Dinner table for @brookklynphoto @spaghettiwestern__ Glassware rentals @letsbashevents #tablescape #dinnertablestyling #eventdesign #dinnertable

our bar menu said farm-to-cocktail and we listened suspended greens, sculptural draping, and a menu worth staring at twice 🥭🥒 mango martinis & cucumber curry leaf arnold palmers stealing the show - just how we planned it. @kikosbychefreilly @chefreillymeehan #barmenu #menudesign #cocktails #supperclub

Our first NYC event and of course we had to do the most.
 Celebrating @chefreillymeehan book launch with:
– shrimp cocktail… in an ice sculpture
– a butter sculpture (because why not)
– custom playing cards to take home
– branded cocktails all night
– and cake, obviously
 A night before the book hit shelves - and one we won’t forget anytime soon. Thankful for the trust @chefreillymeehan has in me, always. Photo: @twokeii Food: @sethboylan Florals: @lasenteur.nyc Cake: @tipsyandbaked Ice Sculpture: @okamotostudio