BCKRDS X SPOTIFY : Mother of Music Durban.
Brand Identity & Creative Direction for a Hot Durban takeover.
Spotify Mother of Music celebrates & nurtures Hot Durban by spotlighting her youth culture, the bassline of the hoods, & the pulse of local identity.
We identified Durban as the hottest place in South Africa to soend winter, making it the natural foundation for our concept. From this, we developed "Hot in DBN"; a bold, hyperlocal visual identity that celebrates Durban's heat, energy and culture.
The MOM DBN brand was designed to feel hot, summery and radiant, delivering a dynamic and scalable system with a distinct, ownable visual language.
We loved every part of building this with @spotifyafrica@baemeraai and the team that made this possible.
Event Co-Lead: @m.s.mamabolo
Event Design, Production & Execution: @airagencysa
Social Media Campaign: @8909digital
Brand Activation Manager: @matimu_sithole
Website: @avochoc
BCKRDS Team: @wademoonsamy@93dashboy@uu.thabiso@sibamosana@folla.dora@samu_belle
BCKRDS X SAMSUNG
Brand Identity & Creaive Direction for @samsungsa Preekend Special.
By bringing culture & commerce together, we created an engaging experience that ensures that you're going to have a good time, whether you're there for the good deals or good music.
Our Visual Identity was inspired by 70s music festivals with bold retail cues - Preekend Special needed to be a distinct and ownable property on its own but live within the innovative and dynamic Samsung brand world.
big s/o @theblcksparrow
Motion: @young_design_cpt
Photography: @mishaalganjaz
Music: @franadilla@lenzomangonyane@middlechildlindo
We’re nearing the end of our collaborative mix series, and we’re so excited to drop the latest instalment.
In 2024, we got to collaborate with our friends at @a11agency on their brand identity.
In exchange they dug into their dope catalogue of DJs, producers & artists to curate an electrifying mixtape series.
Mix 005 by the one and only @lelowhatsgood is now live!
Each contributing artist has created a mix that takes the listener on a sonic journey, and for each mixtape the BCKRDS team created the cover art. The perfect soundtrack to a road trip with a bunch of your homies - exploring alternative roads to your usual route.
The perfect mix to start your festive season!
Hit play on the link in our bio!
BCKRDS X SPOTIFY : Mother of Music Cape Town.
Brand Identity & Creative Direction for a super fun Cape Town take over with the dream team.
MOM WAS A 4-DAY DISCOVER OF THE AFRICAN RENAISSANCE, SPOTLIGHTING EMERGING SOUNDS AND ART IN THE MOTHER CITY.
Our identity was ornate, layered and immersive across every touch point - creating a distinctly vibrant and future forward.
We loved making every part of this and are incredibly grateful to @baemeraai@spotifyafrica massive team that pulled this whole world together.
Event Design, Production & Execution: @maorharris with @tourmalineberg
Campaign Photography: @halfandhalve
Community Curation, Management & Hype Media: @roomstudio_
Bookings & Talent Managent: @a11agency
Sound & Stage Design: @badweatherproductions_
Social Media Campaign: @vml_za
Brand Activation Manager: @matimu_sithole
Website: @madebyrefresh
MOM Protagonists: @ladyskollie@queezybabaz@dee_koala
BCKRDS Team : @reamoleboga@uu.thabiso@93dashboy@kayleev@samu_belle@wademoonsamy
Part 4 of our mix series with @a11agency has just arrived and this time round your favourite DJ's favourite DJ is delivering!
In 2024, we got to collaborate with our friends at @a11agency on their brand identity.
In exchange they dug into their dope catalogue of DJs, producers & artists to curate an electrifying mixtape series.
BCKRDS x A11 Mix 004 by @mamthug is now live!!!
This mix is the fourth instalment from the series and for this edition we have got our very own @wademoonsamy on the artwork.
Each contributing artist has created a mix that takes the listener on a sonic journey, and for each mixtape the BCKRDS team created the cover art. The perfect soundtrack to a road trip with a bunch of your homies - exploring alternative roads to your usual route.
Happy listening :)
Press play on our ink in the bio!
✨ ADC Merit Award Winner - whoop whoop!
@theoneclubforcreativity
Thrilled to be recognized at this level by such a prestigious body next to the best work in the world. Huge s/o to our team and all the clever agencies and people that contributed to this project! We’re incredibly proud of this work.
Full Case Study is on at BCKRDS.com
#bckrds #adcawards
Really honored for our work to be recognized by such a prestigious global award show.
@theoneclubforcreativity ADC Awards has been running for 104 Years and and celebrates creative excellence in design and craft.
We received a Finalist for our rebrand of 54 Collective. Really proud of this work and our team! You can see it on our website and we’ll post the case study soon on here :)
Team : @wademoonsamy@samu_belle@kayleev@93dashboy@uu.thabiso@reamoleboga@nomonde.jpg
#bckrds #designedinjohannesburg
