1percentstudios

1% studios is a female-led creative studio working at the intersection of culture, storytelling, and execution — helping brands show up consistently across experiences and digital touchpoints. The studio evolved through real demand. Through 1% Women (@1percentwomen ) — a curated network of top female founders — brands began asking us to curate creators, bring the right women into the right rooms, and produce experience-led moments designed to translate into influence, visibility, and press. We formalised what was already happening. Core services: — Branding: identity, positioning, visual direction — Social media strategy & management: tone, visuals, day-to-day execution — Influencer & talent curation: culturally relevant partnerships and content — Event production & PR: experience-led moments that generate organic reach and press Our thinking is simple. Experience first. Then amplification. We build moments physically — and make sure they live digitally. 1% Women represents the top 1%. 1% Studio represents the extra 1% — the thought, taste, and detail that separates good from memorable. by Katerina Tsenekou — @katerinatsenekou (founder of @1percentwomen ) & Valeria Arsonova — @valeria.arsonova Amsterdam and Warsaw based.

One studio. Everything your brand needs to show up, stand out, and stay remembered — online and in the room. Swipe to see what we can help your brand with.

new project. Jewelry, Pilates, Matcha & Collagen event for ES Jewelry (@e.s_thejewellerybrand ). A morning of mat pilates, two jewelry styling workshops with @sklv.alina and @anel.saifullina featuring ES Jewelry pieces, followed by red-light therapy & collagen matcha. From brief to execution: event concept & production, venue, talent and partner curation, event flow, guest experience, and content direction. On June 7th, at the @socialwellnesspopup.amsterdam Led by @katerinatsenekou for @1percentstudios

april wrapped. 3 productions. 65 women in the room. 23 partnerships. — A 4-course, hormone-balancing dinner — Yoga & cycle-syncing workshop in an art gallery — Nude drawing workshop & panel talk on body, beauty & power. Collaborators: @mmeet.nl @varvarafisher , @simbiosis_vf @paulforcooking @flowwithemilia @u.doma.feed @vanihila @hannahrinn @conversationclubb Photographers: @thatsjustgio @levarina.tm Venues: @belly.pepper @appiegallery @equals.nl Brands: @legumi.official @drink.seawater @zero.zero.store @signoroil @foodforskin.care @carenola_ @mob.movement @djamudjamu_drink If you’re building something in Amsterdam and need a creative + production partner, let’s talk. Open for collaborations, brand partnerships & retainers. #1percentstudios #amsterdam #eventproduction

new project. Intuitive Painting Workshop & Yoga at @appiegallery , Amsterdam, on May 24th. A morning of vinyasa with @varvarafisher and intuitive painting with @loewie8 & @loewie_art , set inside Laura’s solo exhibition - Offline Summer From brief to execution: event concept, talent and partner curation, event flow, guest experience, production management, and content direction. by @1percentstudios led by @katerinatsenekou

the 4 seasons dinner recap 🤍 produced by @1percentproductions — sat down to a 4-course vegetarian dinner built around the four phases of the female cycle with @1percentwomen & @mmeet.nl — each course curated by @varvarafisher @simbiosis_vf & @paulforcooking to support the body through each phase — opened the table with honest, warm conversation guided by @katerinatsenekou , @mamma.karin .karin & @flowwithemilia — enjoyed sparkling water by @drink.seawater , kombucha by @degrowlab , focaccia by @zero.zero.store & took home roasted soy snacks by @legumi.official at @bellypepper.amsterdam photography by @thatsjustgio #amsterdamevents #amsterdamcommunity #explore #femalefounder #buildinpublic

march wrapped. three productions. two brand builds. 93 people. from a half-day embodied yoga reset w @varvarafisher & @carlotapitarch to a seven-month community milestone w @houseofrwnd to a full-day wellness takeover w @chillsnsip plus two brand strategy & identity projects, built pre-launch and from the ground up. programming, talent, partners, production, and brand — concept to execution. this is what 1% productions does. open for collaborations, brand partnerships & retainers @1percentproductions #eventproduction #creativedirection #amsterdam #brandactivation #communityevents

we’re turning 7 months, and we’re celebrating with you. @1percentwomen × @houseofrwnd — our anniversary pop-up. a morning built for the community that showed up, stayed, and kept building. here’s what you’re walking into: — move mat pilates sculpt with @pilateswithpauline & @sofya.forme — sip kombucha by @degrowlab ; electrolytes by @rcvrydrinks ; protein ice-cream by @proscoop.eu — take home soy snacks by @legumi.official ; brownies by @kikki.treats ; nourishing bites by @marys.magic all included. €9 for guests. complimentary for 1% members. RSVP in bio.

february wrapped. six projects. three sold outs. Seventy people at a sober rave on a Sunday morning x @chillsnsip From table styling for a creative community brand dinner (x @rhydeworld ) to a half-day wellness retreat (x @core40 ) a UGC production session (x @degrowlab ), and three community events, February was full, varied, and exactly what this studio is built for. every event, activation, and production this month was built from the ground up — concept to execution. this is what 1% Productions does. if you’re building something and need a creative director and production partner in Amsterdam, DM or email to start a conversation. open for collaborations, brand partnerships & retainers @1percentproductions #eventproduction #creativedirection #Amsterdam #brandactivation #communityevents

new project. personal brand identity, content strategy, and full creative direction for @paulforcooking — the chef account of Paul Roy, co-founder of @maijardsmashburgers . from brief to execution — brand positioning, visual identity, logo design, colour palette, typography system, tone of voice guidelines, content pillars, caption framework, post format design, Canva templates, shot lists, mood boards, and ongoing monthly creative direction. Paul came with a dormant cooking account and a clear brief: rebuild it from scratch. new name direction, new look, new content system that could hold more than one story — his cooking, his restaurants, and the brands he’s launching next. the ask: make it feel personal without being messy. creative without being trendy & built to last beyond the next algorithm change. currently in production. by @katerinatsenekou for @1percentproductions @paulforcooking

✨ Two communities. One table. Four seasons. After the magic of our first sold-out gathering, @mmeet.nl x @1percentwomen are coming together again — this time for a special evening around the table. Introducing The 4 Season Dinner — an intimate night of hormone-led conversation and nourishment inspired by the four phases of the female cycle: follicular, ovulation, luteal, and menstrual. Together with holistic nutrition coach @varvarafisher from @simbiosis_vf , we’re curating a beautiful four-course vegetarian dinner, where each dish reflects one hormonal season — crafted with 100% seasonal organic ingredients to support women in coming home to their bodies. Throughout the evening, the conversation will flow around the table, exploring how we can more consciously connect to our cycles — regardless of age or life stage — through wisdom, reflection, and shared experience. Expect a lush, cozy setting (styling by @table_of_fruits + @house_of_achoucha ) + hormone-led nourishment, and honest woman-to-woman conversation. 🌿 The 4 Season Dinner 📅 Friday, April 10 🕕 18:30–21:00 📍 Belly Pepper, Amsterdam West ✨ Early Bird: €44 (until April 1) ✨ Regular: €55 Includes a 4-course vegetarian dinner, dessert & kombucha. Seats are limited — come join us at the table 🍒 Link is live in our bio now for early bird tickets!

new project. On March 22 we are producing The Embodied Yoga Reset — a half-day immersion in movement, meditation, and integrative health at Nassaukade 361, Amsterdam. from brief to execution — venue, styling, photography, and partner curation. Hosted by @varvarafisher and @carlotapitarch — flying in from France — in collaboration with @1percentwomen . Yin yoga. Vinyasa flow. Guided meditation. Women’s circle. Holistic health talk. Nourishing brunch. by @katerinatsenekou for @1percentproductions table styling by @table_of_fruits @house_of_achoucha photography by @_franklinbear @socialwellnesspopup.amsterdam @legumi.official @theordinary @nomoriginals @wearedamtasty