How do you launch your brand and make sure the right people notice? ⭐️
Marlies founded @naturebarsoap in 2020 with a single soap bar in her kitchen and a clear mission: bringing people closer to nature through everyday rituals. Today her brand reaches 60+ retail partners across Europe. As a founder with a marketing background, she talks about where to start and it’s not with your product.
Here she briefly breaks down:
1.How to find your customer
2.How to communicate your solution clearly
3.Why visuals do the talking before your words ever do
✨ A week of career growth, connection, and collaboration — here’s what’s on at Equals next week:
SheSays AMS presents: The Long Game – Building a Career That Lasts
May 20 | 17:30–20:00
SheSays AMS
Networking brunch
May 21 | 10:00–12:00
Equals
FemTech NL Co-Working & Lunch
May 22 | 09:00–17:00
FemTech NL
Join us — register via Luma to save your spot! ✨
Last nights event with @gemmyo and the @curiosityclubamsterdam community ✨
We hosted an intimate evening with Caroline Pannhasiri, Chief Marketing Officer at Gemmyo, sharing her inspiring personal and professional journey. From communication and content creation to product marketing at Gemmyo, Caroline spoke about building meaningful stories, trusting your instincts and not waiting for perfection to move forward.
Looking for a space to host your own event?
Our clubhouse is also available for external events. Link in bio!💙
Businesses built by women, seen by you. Introducing NOTT! 🌸👜
Britt, the founder of NOTT, started the brand through pure experimentation and creativity. Today, she creates handmade bags designed to feel personal, unique and full of character rather than something mass-produced.
Find them at @nott_bags
🌟 A week of fresh ideas, creativity, and connection — here’s what’s on at Equals:
AI-Powered Investing (Online)
May 11 | 17:45–20:00
Anastasia Soloveva
Book Swap & Reading Night
May 13 | 17:30–20:00
The Swap Club
AI Tools Lab – Build Your AI Agent
May 13 | 18:00–20:30
Rafaela Buena
Community Coffee & CV Reviews
May 15 | 10:30–12:30
Women in Product NL
Join us — register via Luma to save your spot! ✨
Reminder: the version of you a few years ago would be so proud of what you’ve built. The environment, the career, the room you’re standing in.
We’re so wired to chase the next thing that we forget to take the moment in, where we already made it to.
The drive is good and we need it. Just see this as a little reminder to also notice how far you’ve already come💙
Have you met Suzanna? ⭐️
Suzanna danced professionally for 25 years before stepping off the stage and asking herself who she was without ballet. That question led her inward, and eventually, to coaching. She now helps others navigate their own personal transitions, guiding them with questions that create the space to find answers they already carry within them.
Follow @suzannakaic for more on her journey✨
Since it’s May, may it be the month that gives you something back⭐️
With three public holidays, the work weeks feel a little shorter and there is more time for yourself, the people you love and the goals you’ve been working on.
Use this month for yourself!
Businesses built by women, seen by you. Introducing EBI Jewelry! 🌸
Evin created a space where women get to create their own unique pieces of jewelry during crafting sessions at her atelier or other workshops in Amsterdam.
„Whether it’s a birthday, bachelorette party, or team outing, each session becomes an experience you carry with you, every time you wear your piece.“
Find them at @ebijewelry_
🌟 A week of connection, and new ideas — here’s what’s on at Equals:
Empowering Business Headshots
May 06 | 12:00–13:30
Marfa Vasilieva
Community lunch
May 07 | 12:00–14:00
Equals
AI4ALL Amsterdam Meetup: AI Adoption Starts with Trust
May 07 | 17:00–19:00
Selina Thompson | AI4ALL
Join us — register via Luma to save your spot! ✨
Esther from @uptodogood joins us for this week’s Entrepreneur’s Diary, sharing insights into her passion for entrepreneurship and her mindset on building strong teams. ⭐️
Driven by the freedom and responsibility that come with creating something of your own, Esther highlights that true success lies in the people behind it. She shares how building a strong, trusted team and investing in talent is at the core of everything they do, creating a space where individuals can grow, take ownership, and drive innovation together.
When is the last time you did something just for yourself?
A third space is a social environment distinct from home („first space“) and work/school („second space“), where people gather to relax and connect. No role to play, no output expected. Just a place to exist, breathe, and be.
That’s what Blue Mondays was about with @thepaintingstudio.nl
2 hours. No phones. No notifications. Just you, a brush and a canvas. And the quiet focus of watching your picture slowly take shape. Most people don’t realise how much they needed it, until they’re already in it.
Check Luma or on @thepaintingstudio.nl for upcoming events! Take the chance to take that moment for yourself. 💙
Want to host an event? Email us at [email protected] or check our website in bio.
